The Fearless Business Podcast

#57 - Overdeliver - The Ultimate Marketing Strategy - Brian Kurtz

October 6, 2020

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A bit about my guest on today’s episode:

My Guest today is Brian Kurtz currently the Founder of Titans Marketing.

Brian Kurtz has had two careers. The first spanned 34 years as a force behind Boardroom Inc., an iconic publisher and direct marketer. During that time, he was mentored by, and worked with, a who’s who of marketing legends (who he owes everything to). And more specifically, he worked side-by-side with the most prolific copywriters who have ever lived.

His second career, which he is five years into as the Founder of Titans Marketing, is a direct marketing educational and coaching company where he has also continued working with the best-of-the-best.

Titans Marketing is known for two (soon to be three) mastermind groups, an array of classic books and swipe files Brian has re-published and created…and he is the author of two books himself.

His most recent book is Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing. It is his opus (but not a memoir).

His first book, The Advertising Solution, profiles six legends of advertising and copywriting including Gene Schwartz and Gary Halbert.

As a business-to-consumer marketer at Boardroom, Brian was responsible for selling over a billion dollars’ worth of products “$39 at a time” to millions.

As a business-to-business marketer with Titans Marketing, he has sold over $5 million worth of products (and services) to thousands, enabling them to spread the gospel about direct marketing to millions.

During both careers, he has been a serial direct marketer, with a foundation in the eternal truths and fundamentals of direct response…while being committed to “overdelivering” over almost four decades.

What we’ll be discussing today:

  • Marketing
  • Breakthrough Advertising Book
  • Overdeliver Book

What is Brian working on at the moment?

Promoting Overdeliver Book
Titans Xcelerator Mastermind Group

How to get hold of Brian:

LinkedIn https://www.linkedin.com/in/brian-kurtz-a1934
Facebook https://www.facebook.com/brian.kurtz.121
Website https://www.briankurtz.net/

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