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Business is hard right? But, there are two types of people. Those who struggle to implement tactics thinking that’s how to grow your business. And those who focus on growing their MINDSET. At Fearless Business we focus on 3 core pillars: 1. First we nail your PRODUCT/OFFER, we teach you how to build a sustainable business doing something you love. 2. We fix your PRICING - this is mostly mindset, learning how to charge 2-3 times your current prices. 3. And finally LEAD FLOW, we show you how to get leads and convert them at your higher price point. For more information visit: https://fearless.biz and https://www.robinwaite.com
Episodes
Tuesday Oct 13, 2020
Tuesday Oct 13, 2020
My Guest today is Lee Lefever is an Author and Co-Founder of Common Craft. Lee LeFever is the author of The Art of Explanation and co-founder of Common Craft, the company known for being pioneers of the “explainer” video movement.
He has created explanations for the world’s most respected brands, and produced videos that have earned over 50 million online views. Lee is a leader in the growing trend, now fuelled by the pandemic, that finds entrepreneurs questioning the personal cost of building large businesses.
He believes in a healthier, saner approach to entrepreneurship that supports more than the bottom line.
In Big Enough, his new book arriving in September, Lee tells the decade-long story of building a scalable, two-person business with unconventional priorities in mind. Using a set of constraints, he and his wife, Sachi, designed Common Craft with happiness and quality of life as shareholder values. His inspiring story is evidence that bigger is not always better.
What we’ll be discussing today:
- The history and evolution of Common Craft
- How Lee built a scalable online business from home
- Why now is the time for entrepreneurs to think small
- Why time is the new wealth
- Quality of life as a shareholder value
What is Lee working on at the moment?
His new book ‘Big Enough’ due for release on 15 Sept 2020
>>> http://bigenough.life
How to get hold of Lee:
LinkedIn - https://www.linkedin.com/in/leelefever
Facebook - www.facebook.com/leelefeverauthor
Twitter - www.twitter.com/leelefever
Insta - www.instagram.com/leelefever
Website - www.commoncraft.com
A Bit about Fearless Business:
Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore
And check out the Fearless Business website:
>> https://fearless.biz
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