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Business coach Robin Waite helps coaches, consultants, freelancers and small business owners build businesses that make double the income with half the clients. Each week you get one of two kinds of episode. In solo episodes, Robin shares the frameworks, mistakes and lessons from over 20 years in business. On The Business Bench, he sits down with a real business owner and coaches them live through their biggest challenge, from pricing and finding clients to cash flow and confidence. Everything comes back to three pillars: 1. Your offer. Build a product you love delivering, that gets real results. 2. Your pricing. Charge two to three times what you do now, without the guilt. 3. Your lead flow. Attract the right clients and turn them into paying ones. Robin is the international bestselling author of Take Your Shot, Fearless Pricing and The Fearless Business Blueprint. Through the Fearless Business Accelerator he has coached hundreds of business owners. Grab a free signed copy of Take Your Shot: https://www.fearless.biz/tys Book a free coaching session with Robin: https://www.robinwaite.com/app More at https://www.robinwaite.com and https://fearless.biz
Episodes
Apr 4, 2025
Apr 4, 2025
20 min
Why do some entrepreneurs make success look effortless, while most small business owners feel like they're pushing jelly up a hill? In this episode Robin shares the three simple ideas he believes made him a successful business owner over a 20 year career, and how you can start using them today. He starts with the story of a coach who had done just five consultations in a year, and what that taught him about action.
What you will learn:
- Survivorship bias: why having no plan B, and aiming to stay in business as long as you can, changes how you handle setbacks
- Action bias: why imperfect action beats months of planning, and how fear quietly stops you acting
- Kairos bias: doing far fewer things, far better, using the 4% rule
- How one podcast interview with Ali Abdaal brought in 3,000 leads and around £250,000 of new business
Books mentioned: The Slight Edge by Jeff Olson, The Infinite Game by Simon Sinek, and The Lean Startup by Eric Ries.
Resources and links
- Book a free coaching session with Robin: https://www.robinwaite.com/app
- Free signed copy of Take Your Shot: https://www.fearless.biz/tys
- Free copy of Fearless Pricing: https://www.fearless.biz/fp
- Take the Fearless Business Quiz: https://www.robinwaite.com/quiz
- Robin's YouTube channel: https://www.youtube.com/RobinMWaite
- Work with Robin: https://www.robinwaite.com
About Robin Waite
Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients.
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