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Business coach Robin Waite helps coaches, consultants, freelancers and small business owners build businesses that make double the income with half the clients. Each week you get one of two kinds of episode. In solo episodes, Robin shares the frameworks, mistakes and lessons from over 20 years in business. On The Business Bench, he sits down with a real business owner and coaches them live through their biggest challenge, from pricing and finding clients to cash flow and confidence. Everything comes back to three pillars: 1. Your offer. Build a product you love delivering, that gets real results. 2. Your pricing. Charge two to three times what you do now, without the guilt. 3. Your lead flow. Attract the right clients and turn them into paying ones. Robin is the international bestselling author of Take Your Shot, Fearless Pricing and The Fearless Business Blueprint. Through the Fearless Business Accelerator he has coached hundreds of business owners. Grab a free signed copy of Take Your Shot: https://www.fearless.biz/tys Book a free coaching session with Robin: https://www.robinwaite.com/app More at https://www.robinwaite.com and https://fearless.biz
Episodes
2 hours ago
2 hours ago
23 min
Rob McCauley works full time in retail, has a young family, and spends his spare time encouraging other founders inside the HelpBnk community for free. He wants to turn that into a paid accountability coaching business, but leaving a steady salary feels like a huge risk. On this episode of The Business Bench, Robin Waite shows him how to start without quitting his job.
They start with the numbers. Rob needs around £2,000 a month to live, which means the business needs to make about £3,000. At £50 an hour that is 60 hours of coaching a month, and once marketing, sales calls, admin and family life are added in, the hourly model caps his income before he has even begun.
Robin repackages the work as a 12 week accountability programme sold for a fixed fee. A quick pricing auction moves Rob from £600 to £1,200, paid as £600 upfront and two instalments of £300. Now he needs just two or three new clients a month, works around 10 hours a week instead of 15, and makes more than double the money.
Robin then walks through the four steps from Rich Litvin's The Prosperous Coach: connect, invite, create and propose. He finishes by setting Rob a challenge: book six consultations in the next 30 days.
What you will learn:
- How to work out what your coaching business needs to earn each month
- Why hourly rates cap your income before you start
- How to package your coaching into a fixed fee 12 week programme
- The pricing auction that helps you find a price you can say with confidence
- Why taking part of the fee upfront protects your cash flow and your client's commitment
- The connect, invite, create, propose process for enrolling clients without being pushy
- Where to find your first clients, and why in person often beats online
Robin's line to sit with: "The goal of business is to enrol the right clients."
Resources and links
- Watch the episode on YouTube: https://www.youtube.com/watch?v=XXhfdKTLxrs
- Book a free coaching session with Robin: https://www.robinwaite.com/app
- Free signed copy of Take Your Shot: https://www.fearless.biz/tys
- Free copy of Fearless Pricing: https://www.fearless.biz/fp
- Take the Fearless Business Quiz: https://www.robinwaite.com/quiz
- Work with Robin: https://www.robinwaite.com
About Robin Waite
Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients.
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