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Business coach Robin Waite helps coaches, consultants, freelancers and small business owners build businesses that make double the income with half the clients. Each week you get one of two kinds of episode. In solo episodes, Robin shares the frameworks, mistakes and lessons from over 20 years in business. On The Business Bench, he sits down with a real business owner and coaches them live through their biggest challenge, from pricing and finding clients to cash flow and confidence. Everything comes back to three pillars: 1. Your offer. Build a product you love delivering, that gets real results. 2. Your pricing. Charge two to three times what you do now, without the guilt. 3. Your lead flow. Attract the right clients and turn them into paying ones. Robin is the international bestselling author of Take Your Shot, Fearless Pricing and The Fearless Business Blueprint. Through the Fearless Business Accelerator he has coached hundreds of business owners. Grab a free signed copy of Take Your Shot: https://www.fearless.biz/tys Book a free coaching session with Robin: https://www.robinwaite.com/app More at https://www.robinwaite.com and https://fearless.biz
Episodes
Aug 31, 2024
Aug 31, 2024
46 min
Chris Do has built an $80 million agency over 22 years and created The Futur, a YouTube channel with over 2.5 million subscribers. He founded Blind, a motion design and brand strategy consultancy, in 1995, producing work for clients including Nike, EA Sports, Microsoft and Snapchat. Through The Futur, his mission is to teach one billion people how to make a living doing what they love.
In this conversation, Robin Waite and Chris dig into his journey, the lessons he has learned and the strategies behind his success: finding your superpower, being authentic in your branding, reinventing yourself before you are forced to, and pricing on outcomes rather than time.
What you will learn:
- Why everyone has a superpower, and how to build your business around yours
- How being authentic in your branding attracts the right clients and speeds up growth
- Why Chris reinvents himself every few years, and how he moved from a service business to a content business
- Price bracketing: how giving a range helps clients share their budget
- Why bigger price rises teach you more about your value than small tweaks
- Why clients pay for outcomes, not the hours you spend
Resources and links
- Chris Do: https://thefutur.com/people/chris-do
- The Futur on YouTube: https://www.youtube.com/channel/UC-b3c7kxa5vU-bnmaROgvog
- Book a free coaching session with Robin: https://www.robinwaite.com/app
- Free signed copy of Take Your Shot: https://www.fearless.biz/tys
- Free copy of Fearless Pricing: https://www.fearless.biz/fp
- Take the Fearless Business Quiz: https://www.robinwaite.com/quiz
- Robin's YouTube channel: https://www.youtube.com/RobinMWaite
- Work with Robin: https://www.robinwaite.com
About Robin Waite
Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients.
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