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Business coach Robin Waite helps coaches, consultants, freelancers and small business owners build businesses that make double the income with half the clients. Each week you get one of two kinds of episode. In solo episodes, Robin shares the frameworks, mistakes and lessons from over 20 years in business. On The Business Bench, he sits down with a real business owner and coaches them live through their biggest challenge, from pricing and finding clients to cash flow and confidence. Everything comes back to three pillars: 1. Your offer. Build a product you love delivering, that gets real results. 2. Your pricing. Charge two to three times what you do now, without the guilt. 3. Your lead flow. Attract the right clients and turn them into paying ones. Robin is the international bestselling author of Take Your Shot, Fearless Pricing and The Fearless Business Blueprint. Through the Fearless Business Accelerator he has coached hundreds of business owners. Grab a free signed copy of Take Your Shot: https://www.fearless.biz/tys Book a free coaching session with Robin: https://www.robinwaite.com/app More at https://www.robinwaite.com and https://fearless.biz
Episodes
Feb 22, 2023
Feb 22, 2023
37 min
Marcel Petitpas is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems, a problem he discovered while running his own agency back in his early 20’s.
He’s also the fractional COO at Gold Front, an award-winning creative agency in San Francisco working with brands like Uber, Slack, Keap and more. As well as the head strategic coach at SaaS Academy by Dan Martell, the #1 coaching program for B2B SaaS businesses in the world.
In his work as a speaker, podcast host and consultant, specialising in Agency Profitability Optimisation, he's helped hundreds of agencies around the world measure the right metrics and improve their operations and profitability.
When he’s not helping agencies make more money, he’s probably watching “The Office” or “Parks and Rec” on a never-ending loop and eating breakfast foods for every meal of the day.
What will be discussed on today’s show:
- How agencies should measure their performance
- Key metrics to track
- Targets to aim for & industry benchmarks
- Exactly what formulas to use to calculate them
- Example metrics:
- Financials (Revenue, AGI, Gross Profit, Net Profit, Overhead Spending)
- Utilisation Rates
- Average Billable Rates
- Labour Efficiency Ratio
What is Marcel Working on Right Now:
- The Agency Profit Toolkit - https://parakeeto.com/toolkit/
How to get hold of Marcel:
Instagram: https://www.instagram.com/getparakeeto/
Linkedin: https://www.linkedin.com/in/marcel-petitpas-20059588/
Twitter: https://twitter.com/Parakeeto
Facebook: https://www.facebook.com/agencyprofitability
Website: http://www.parakeeto.com/
Resources and links
- Book a free coaching session with Robin: https://www.robinwaite.com/app
- Free signed copy of Take Your Shot: https://www.fearless.biz/tys
- Free copy of Fearless Pricing: https://www.fearless.biz/fp
- Take the Fearless Business Quiz: https://www.robinwaite.com/quiz
- Robin's YouTube channel: https://www.youtube.com/RobinMWaite
- Work with Robin: https://www.robinwaite.com
About Robin Waite
Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients.
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