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Business coach Robin Waite helps coaches, consultants, freelancers and small business owners build businesses that make double the income with half the clients. Each week you get one of two kinds of episode. In solo episodes, Robin shares the frameworks, mistakes and lessons from over 20 years in business. On The Business Bench, he sits down with a real business owner and coaches them live through their biggest challenge, from pricing and finding clients to cash flow and confidence. Everything comes back to three pillars: 1. Your offer. Build a product you love delivering, that gets real results. 2. Your pricing. Charge two to three times what you do now, without the guilt. 3. Your lead flow. Attract the right clients and turn them into paying ones. Robin is the international bestselling author of Take Your Shot, Fearless Pricing and The Fearless Business Blueprint. Through the Fearless Business Accelerator he has coached hundreds of business owners. Grab a free signed copy of Take Your Shot: https://www.fearless.biz/tys Book a free coaching session with Robin: https://www.robinwaite.com/app More at https://www.robinwaite.com and https://fearless.biz
Episodes
Apr 5, 2019
Apr 5, 2019
57 min
In today's Fearless Business Podcast episode we interview Ed Rich MBA, self-proclaimed polymath, marketing expert and funnel hacker.
Ed helps coaches who are authors, generate highly qualified leads predictably with distribution of their books and automated webinar events. He does this by building unique customer journeys that are optimised to generate higher customer lifetime value for you.
Most coaches author their book thinking that it will generate leads for them. But once they publish it, the books end up waiting for the light of the day in their garage.
Your book is just a vehicle to carry your message from your garage to the hands of your ideal coaching client. A vehicle needs an infrastructure to go from this point to the reader’s hands. I build this infrastructure, let’s call it a customer journey or marketing funnel, that get this book in the hand of people who are most likely to be your best clients ever.
If you are a coach would like to get OVERBOOKED with coaching appointments, Ed invites you to have a "Simplify My Marketing Strategy Session" where we'll go through a diagnosis of your core three pillars and build strategy for the same:
- Absolute clarity about your marketing
- Finding and keeping your tribe
- Creating customer journeys that convert
Visit Ed's Website: https://www.booksmind.com/
Resources and links
- Book a free coaching session with Robin: https://www.robinwaite.com/app
- Free signed copy of Take Your Shot: https://www.fearless.biz/tys
- Free copy of Fearless Pricing: https://www.fearless.biz/fp
- Take the Fearless Business Quiz: https://www.robinwaite.com/quiz
- Robin's YouTube channel: https://www.youtube.com/RobinMWaite
- Work with Robin: https://www.robinwaite.com
About Robin Waite
Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients.
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