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Business coach Robin Waite helps coaches, consultants, freelancers and small business owners build businesses that make double the income with half the clients. Each week you get one of two kinds of episode. In solo episodes, Robin shares the frameworks, mistakes and lessons from over 20 years in business. On The Business Bench, he sits down with a real business owner and coaches them live through their biggest challenge, from pricing and finding clients to cash flow and confidence. Everything comes back to three pillars: 1. Your offer. Build a product you love delivering, that gets real results. 2. Your pricing. Charge two to three times what you do now, without the guilt. 3. Your lead flow. Attract the right clients and turn them into paying ones. Robin is the international bestselling author of Take Your Shot, Fearless Pricing and The Fearless Business Blueprint. Through the Fearless Business Accelerator he has coached hundreds of business owners. Grab a free signed copy of Take Your Shot: https://www.fearless.biz/tys Book a free coaching session with Robin: https://www.robinwaite.com/app More at https://www.robinwaite.com and https://fearless.biz
Episodes
Nov 20, 2020
Nov 20, 2020
47 min
My guest today is Michael Feldstein, Founder of MGF Marketing.
After 38 years working for leading companies in the direct marketing industry such as Boardroom and MBI, I've started my own consulting firm -- MGF Marketing. And I'm ready to share the wisdom and experience that I've absorbed in the last few decades with you!
I'm especially skilled at finding new and creative ways to generate incremental sales to your customer data base, by developing ancillary products to sell to your existing customers.
I love direct response marketing because it is measurable, and because it lends itself to creative testing. It also allows you to scale up and expand on what has proven to be successful, with minimal risk. And it can be applied to any kind of business -- even retail and service companies.
What we discuss:
- How to increase your open rate and get more people to respond to your email offers
The PDF Michael mentioned
If you would like a copy of Michael's PDF, "35 Favourite Subject Lines of ALL TIME", just drop Michael an email at michaelfeldsteinmarketing@gmail.com and he will be more than happy to send it over to you personally.
How to get hold of Michael
- LinkedIn: https://www.linkedin.com/in/michael-g-feldstein-direct-marketing-consultant-5b075448/
- Facebook: https://www.facebook.com/mgfeldstein/
- Website: https://www.mgfmarketing.com
Resources and links
- Book a free coaching session with Robin: https://www.robinwaite.com/app
- Free signed copy of Take Your Shot: https://www.fearless.biz/tys
- Free copy of Fearless Pricing: https://www.fearless.biz/fp
- Take the Fearless Business Quiz: https://www.robinwaite.com/quiz
- Robin's YouTube channel: https://www.youtube.com/RobinMWaite
- Work with Robin: https://www.robinwaite.com
About Robin Waite
Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients.
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