The Fearless Business Podcast

Lena Robinson’s a straight-talking Kiwi that has built a powerful reputation for herself as savvy business person in London over the last 17 years. In 2018 she threw a grenade into her life to start FTSQ. She wanted to create a community that supported non-conformists and the business owners within that community. The aim being to support them, via her consultancy, in achieving everything they were told they couldn't by F***ing with The Status Quo.

She uses all of the knowledge, experience and the huge network of people she’s gained after almost 30 years in business across multiple countries to help others. She’s had a highly successful career in 'adland', started three companies (FTSQ’s her third, she sold her second). Has traded her parents business out of near disaster when the Inland Revenue (NZ equivalent to HMRC) threatened to end them. Has mentored many bright young people that have gone on to do amazing things, and has made millions for the companies she’s worked for and with. Lena is a tenacious, force of nature. She’s a maverick, but she’s also a caregiver, she will forever watch over the non-conformists, because they often struggle to stand up for themselves, she does so because she often sees in them that others do not.

Lena believes there is power in the unconventional, the different and the unorthodox.

Here’s what we’ll be discussing on this episode:

• Non-conformists.
• Being a non-conformist in big agency corporate life ie WPP (OgilvyOne, OgilvyAction, Wunderman), Vizeum, Dentsu etc.
• Why FTSQ Exists - what is FTSQ all about?
• My life story - it's a doozy
• Being a woman in business and not really feeling OK with being called a feminist - because I don't think I am Being a Kiwi in the UK There's power in your difference My illness - battling that while trying to keep my business alive

Let non-conformists know that there is a safe place to come to - FTSQ is a community where they can be weird, odd, unorthodox and know they'll be ok to be themselves there. Where one rule, rules all 'just don't be a dick'. Cause if you are, you answer to the Boss Lady and she will kick your ass out!

How to get hold of Lena:

LinkedIn: https://www.linkedin.com/in/robinsonlena/
Facebook: https://www.facebook.com/FTSQGoOn/
Twitter: https://twitter.com/FTSQGoOn
Instagram: https://www.instagram.com/ftsq_go_on/
Website: https://www.ftsq.co.uk/

Resources and links

• Book a free coaching session with Robin: https://www.robinwaite.com/app
• Free signed copy of Take Your Shot: https://www.fearless.biz/tys
• Free copy of Fearless Pricing: https://www.fearless.biz/fp
• Take the Fearless Business Quiz: https://www.robinwaite.com/quiz
• Robin's YouTube channel: https://www.youtube.com/RobinMWaite
• Work with Robin: https://www.robinwaite.com

About Robin Waite

Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients.