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Business coach Robin Waite helps coaches, consultants, freelancers and small business owners build businesses that make double the income with half the clients. Each week you get one of two kinds of episode. In solo episodes, Robin shares the frameworks, mistakes and lessons from over 20 years in business. On The Business Bench, he sits down with a real business owner and coaches them live through their biggest challenge, from pricing and finding clients to cash flow and confidence. Everything comes back to three pillars: 1. Your offer. Build a product you love delivering, that gets real results. 2. Your pricing. Charge two to three times what you do now, without the guilt. 3. Your lead flow. Attract the right clients and turn them into paying ones. Robin is the international bestselling author of Take Your Shot, Fearless Pricing and The Fearless Business Blueprint. Through the Fearless Business Accelerator he has coached hundreds of business owners. Grab a free signed copy of Take Your Shot: https://www.fearless.biz/tys Book a free coaching session with Robin: https://www.robinwaite.com/app More at https://www.robinwaite.com and https://fearless.biz
Episodes
Jan 31, 2025
Jan 31, 2025
7 min
If you have a hundred ideas and not enough hours, this short episode is for you. Robin shares the simple framework he uses to set and hit big, hairy, audacious goals (BHAGs): pick the few activities that make the biggest difference, set one ambitious target around them, and track it somewhere you will see every day.
His example is Operation Podblast. A handwritten postcard on his desk took him from a goal of 30 podcast bookings to 47 in about three months, with 33 interviews recorded in the first 90 days.
What you will learn:
- Why you have to be selective, and how the 4% rule (the 20% of the 20%) shows you where to focus
- How to find the marketing activities that consistently work for you and double down on them
- Why a physical tracker on your desk beats app notifications
- How to break a big goal into small daily chunks, such as a few hundred words a day towards a book
Resources and links
- PodMatch, the platform Robin used to get booked on podcasts: https://www.podmatch.com
- Book a free coaching session with Robin: https://www.robinwaite.com/app
- Free signed copy of Take Your Shot: https://www.fearless.biz/tys
- Free copy of Fearless Pricing: https://www.fearless.biz/fp
- Take the Fearless Business Quiz: https://www.robinwaite.com/quiz
- Robin's YouTube channel: https://www.youtube.com/RobinMWaite
- Work with Robin: https://www.robinwaite.com
About Robin Waite
Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients.
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