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Business coach Robin Waite helps coaches, consultants, freelancers and small business owners build businesses that make double the income with half the clients. Each week you get one of two kinds of episode. In solo episodes, Robin shares the frameworks, mistakes and lessons from over 20 years in business. On The Business Bench, he sits down with a real business owner and coaches them live through their biggest challenge, from pricing and finding clients to cash flow and confidence. Everything comes back to three pillars: 1. Your offer. Build a product you love delivering, that gets real results. 2. Your pricing. Charge two to three times what you do now, without the guilt. 3. Your lead flow. Attract the right clients and turn them into paying ones. Robin is the international bestselling author of Take Your Shot, Fearless Pricing and The Fearless Business Blueprint. Through the Fearless Business Accelerator he has coached hundreds of business owners. Grab a free signed copy of Take Your Shot: https://www.fearless.biz/tys Book a free coaching session with Robin: https://www.robinwaite.com/app More at https://www.robinwaite.com and https://fearless.biz
Episodes
Nov 26, 2021
Nov 26, 2021
17 min
Can you imagine waking up on the 1st of every month and £10k dropping into your business' bank account?
During today's episodes Robin Waite, Founder of Fearless Business talks through all of the pros and cons around building a subscription model into your business.
What we'll be discussing today:
He'll walk through the various pricing models available and how to determine which one is relevant for your business including:
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- Building a compelling front-end offer
- Different types of membership/subscription business models
- Explaining what Customer Lifetime Value is and how to generate great lifetime value
The upsides to running a subscription model business:
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- That creates regular sustainable income
- Building a tribe of raving fans who refer more clients into your business
- How a thriving community can help to get even better results than working with clients individually.
The downsides to running a subscription model business:
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- How to overcome client churn and the admin created within a subscription model business
- Growth can be incredibly slow when enrolling new clients/customers
- It can require having an incredibly large audience
- Cashflow is spread out over several months or years even
Resources and links
- Book a free coaching session with Robin: https://www.robinwaite.com/app
- Free signed copy of Take Your Shot: https://www.fearless.biz/tys
- Free copy of Fearless Pricing: https://www.fearless.biz/fp
- Take the Fearless Business Quiz: https://www.robinwaite.com/quiz
- Robin's YouTube channel: https://www.youtube.com/RobinMWaite
- Work with Robin: https://www.robinwaite.com
About Robin Waite
Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients.
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