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Business is hard right? But, there are two types of people. Those who struggle to implement tactics thinking that’s how to grow your business. And those who focus on growing their MINDSET. At Fearless Business we focus on 3 core pillars: 1. First we nail your PRODUCT/OFFER, we teach you how to build a sustainable business doing something you love. 2. We fix your PRICING - this is mostly mindset, learning how to charge 2-3 times your current prices. 3. And finally LEAD FLOW, we show you how to get leads and convert them at your higher price point. For more information visit: https://fearless.biz and https://www.robinwaite.com
Episodes
Friday Jul 03, 2020
Marketing for Signals Not Sales - Daniel Priestley
Friday Jul 03, 2020
Friday Jul 03, 2020
My guest today is Daniel Priestley. Daniel Priestley is the author of four best-selling books Key Person of Influence, Entrepreneur Revolution, Oversubscribed and 24 Assets.
Daniel is a successful entrepreneur who's built and sold businesses in Australia, Singapore, and the UK. He's the co-founder of Dent Global, one of the world's top business accelerators for entrepreneurs and leaders to stand out and scale up.
With offices in London, Sydney and Toronto Dent's accelerator programs have global reach. Endorsed by the Institute of Leadership and Management, over 500 entrepreneurs and leaders, each year participate globally in developing their businesses with the support of high net worth mentors.
He's named in the Top 10 Business Advisors in the UK by Enterprise Nation and one of the top 25 entrepreneurs in London in the Smith & Williamson Power 100 Awards.
What we’ll be discussing on this episode:
- The four drivers for a market imbalance
- Building an audience in a specific niche
- Encouraging prospects to signal interest in products
- Building marketing assets (P4Ps) and why it’s important to use these instead of mindless outbound marketing
- Why being a Key Personal of Influence in your industry is so important
You can check out Dent’s website here: https://www.dent.global/
and complete the Key Person of Influence scorecard here: http://scorecard.keypersonofinfluence.com/
A Bit about Fearless Business:
Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore
And check out the Fearless Business website:
>> https://fearless.biz
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