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Business coach Robin Waite helps coaches, consultants, freelancers and small business owners build businesses that make double the income with half the clients. Each week you get one of two kinds of episode. In solo episodes, Robin shares the frameworks, mistakes and lessons from over 20 years in business. On The Business Bench, he sits down with a real business owner and coaches them live through their biggest challenge, from pricing and finding clients to cash flow and confidence. Everything comes back to three pillars: 1. Your offer. Build a product you love delivering, that gets real results. 2. Your pricing. Charge two to three times what you do now, without the guilt. 3. Your lead flow. Attract the right clients and turn them into paying ones. Robin is the international bestselling author of Take Your Shot, Fearless Pricing and The Fearless Business Blueprint. Through the Fearless Business Accelerator he has coached hundreds of business owners. Grab a free signed copy of Take Your Shot: https://www.fearless.biz/tys Book a free coaching session with Robin: https://www.robinwaite.com/app More at https://www.robinwaite.com and https://fearless.biz
Business coach Robin Waite helps coaches, consultants, freelancers and small business owners build businesses that make double the income with half the clients. Each week you get one of two kinds of episode. In solo episodes, Robin shares the frameworks, mistakes and lessons from over 20 years in business. On The Business Bench, he sits down with a real business owner and coaches them live through their biggest challenge, from pricing and finding clients to cash flow and confidence. Everything comes back to three pillars: 1. Your offer. Build a product you love delivering, that gets real results. 2. Your pricing. Charge two to three times what you do now, without the guilt. 3. Your lead flow. Attract the right clients and turn them into paying ones. Robin is the international bestselling author of Take Your Shot, Fearless Pricing and The Fearless Business Blueprint. Through the Fearless Business Accelerator he has coached hundreds of business owners. Grab a free signed copy of Take Your Shot: https://www.fearless.biz/tys Book a free coaching session with Robin: https://www.robinwaite.com/app More at https://www.robinwaite.com and https://fearless.biz
Episodes

Sep 5, 2019
Sep 5, 2019
40 min
It's not often you get to hang out with a multiple bestselling author, one of the top 1% of coaches IN THE WORLD, and a genuinely all round decent Aussie at that.
My guest this week is Andrew Priestley, a business leadership coach specialising in the applied psychology of achievement and having confidential coaching conversations with clients.
Andrew developed the award winning Business Leadership Development model that explores the five principles of highly effective leaders.
Andrew's books include:
- Starting - https://www.amazon.co.uk/Starting-might-have-business-idea/dp/0995605165/
- Sales Genius - https://www.amazon.co.uk/Sales-Genius-sales-professionals-secrets-ebook/dp/B07GZVWNX4/
- The Money Chimp - https://www.amazon.co.uk/Money-Chimp-Andrew-Priestley/dp/0957544073/
- Fit for Purpose Leadership - https://www.amazon.co.uk/Fit-Purpose-Leadership-highest-value-best-practice-ebook/dp/B074TQ6L41/
Among many more.
Andrew gave so much gold that we had to split his interview up into two episodes so please do listen out for Part 2 in a few days.
During the interview, we discussed Jay Abraham's statement that "Most small business owners simply don't know how to articulate their value" and "the ability to make the right calls" when the chips are down, and also how important the five core pillars are that lead to growth:
- Impact
- Connection
- Joy
- Discovery/Exploration
- Respect
If you want to reach out to Andrew you can do so here:
LinkedIn: https://www.linkedin.com/in/andrewpriestley/
Web: https://andrewpriestley.com/
Resources and links
- Book a free coaching session with Robin: https://www.robinwaite.com/app
- Free signed copy of Take Your Shot: https://www.fearless.biz/tys
- Free copy of Fearless Pricing: https://www.fearless.biz/fp
- Take the Fearless Business Quiz: https://www.robinwaite.com/quiz
- Robin's YouTube channel: https://www.youtube.com/RobinMWaite
- Work with Robin: https://www.robinwaite.com
About Robin Waite
Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients.
Sep 5, 2019
40 min

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