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Business coach Robin Waite helps coaches, consultants, freelancers and small business owners build businesses that make double the income with half the clients. Each week you get one of two kinds of episode. In solo episodes, Robin shares the frameworks, mistakes and lessons from over 20 years in business. On The Business Bench, he sits down with a real business owner and coaches them live through their biggest challenge, from pricing and finding clients to cash flow and confidence. Everything comes back to three pillars: 1. Your offer. Build a product you love delivering, that gets real results. 2. Your pricing. Charge two to three times what you do now, without the guilt. 3. Your lead flow. Attract the right clients and turn them into paying ones. Robin is the international bestselling author of Take Your Shot, Fearless Pricing and The Fearless Business Blueprint. Through the Fearless Business Accelerator he has coached hundreds of business owners. Grab a free signed copy of Take Your Shot: https://www.fearless.biz/tys Book a free coaching session with Robin: https://www.robinwaite.com/app More at https://www.robinwaite.com and https://fearless.biz
Episodes
Jul 7, 2020
Jul 7, 2020
41 min
My guest today is Mark Nicholls, founder of the Tectona Partnership. A chartered accountant who trained as a civil engineer, Mark managed a team of over 100 at Business Link before co-founding Tectona in 2012 to provide an insightful and cost-effective alternative to a full time CFO.
Outside work he is an Exeter University graduate, a dad of two boys, a car fanatic, a (very) amateur cricketer, a recreational flyer, a skier and a golfer. Mark is currently running Profit Booster sessions and helping businesses with funding applications.
What we discuss:
- What a CFO or FD actually does
- The Covid-19 issues businesses have faced so far, what is likely to come and the pinch points ahead
- Keeping costs down, and whether outsourcing makes sense for your business
- Why anyone thinking of discounting should first understand the implications
- Why cash is tight and going to get tighter, so you must plan and plan hard
- What scenario planning is, and how to get raising finance right first time
- Whether you are straining your creditors
How to get hold of Mark
- LinkedIn: https://www.linkedin.com/company/tectona-partnership-limited/
- Twitter: https://twitter.com/tectonapartners
- Website: https://tectonapartnership.com/
- Profit Booster: https://tectonapartnership.com/profit-booster/
Resources and links
- Book a free coaching session with Robin: https://www.robinwaite.com/app
- Free signed copy of Take Your Shot: https://www.fearless.biz/tys
- Free copy of Fearless Pricing: https://www.fearless.biz/fp
- Take the Fearless Business Quiz: https://www.robinwaite.com/quiz
- Robin's YouTube channel: https://www.youtube.com/RobinMWaite
- Work with Robin: https://www.robinwaite.com
About Robin Waite
Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients.
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