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Business coach Robin Waite helps coaches, consultants, freelancers and small business owners build businesses that make double the income with half the clients. Each week you get one of two kinds of episode. In solo episodes, Robin shares the frameworks, mistakes and lessons from over 20 years in business. On The Business Bench, he sits down with a real business owner and coaches them live through their biggest challenge, from pricing and finding clients to cash flow and confidence. Everything comes back to three pillars: 1. Your offer. Build a product you love delivering, that gets real results. 2. Your pricing. Charge two to three times what you do now, without the guilt. 3. Your lead flow. Attract the right clients and turn them into paying ones. Robin is the international bestselling author of Take Your Shot, Fearless Pricing and The Fearless Business Blueprint. Through the Fearless Business Accelerator he has coached hundreds of business owners. Grab a free signed copy of Take Your Shot: https://www.fearless.biz/tys Book a free coaching session with Robin: https://www.robinwaite.com/app More at https://www.robinwaite.com and https://fearless.biz
Episodes
Jul 5, 2019
Jul 5, 2019
33 min
Chris Murray is the Managing Director of Varda Kreuz, one of the UK's most innovative sales, customer service and management training and development organisations. He has written several books and articles, including two Amazon number one bestsellers: The Extremely Successful Salesman's Club and Selling with EASE.
In this episode Chris shares four steps that will help ease the friction in your sales process.
What we discuss:
- Perfecting your client avatar
- Why sales is not always about being put in the room with the right people
- How to spot a prospect with a "bleeding neck"
- Getting out there and starting to help people
Books and resources Chris mentioned
- Perry Marshall, 80/20 Sales and Marketing: https://www.amazon.co.uk/80-20-Sales-Marketing-Definitive/dp/1599185059/
- Daniel Priestley, Oversubscribed: https://www.amazon.co.uk/Oversubscribed-How-People-Lining-Business/dp/0857086197/
- Felix Dennis, How to Get Rich: https://www.amazon.co.uk/How-Get-Rich-Felix-Dennis/dp/009192166X/
- Jim Rohn, Disgust, Decision, Desire: https://www.youtube.com/watch?v=LtjyexJ4xqI
How to get hold of Chris
- Varda Kreuz website and resources: http://1stsalestraining.co.uk/
Resources and links
- Book a free coaching session with Robin: https://www.robinwaite.com/app
- Free signed copy of Take Your Shot: https://www.fearless.biz/tys
- Free copy of Fearless Pricing: https://www.fearless.biz/fp
- Take the Fearless Business Quiz: https://www.robinwaite.com/quiz
- Robin's YouTube channel: https://www.youtube.com/RobinMWaite
- Work with Robin: https://www.robinwaite.com
About Robin Waite
Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients.
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