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Business is hard right? But, there are two types of people. Those who struggle to implement tactics thinking that’s how to grow your business. And those who focus on growing their MINDSET. At Fearless Business we focus on 3 core pillars: 1. First we nail your PRODUCT/OFFER, we teach you how to build a sustainable business doing something you love. 2. We fix your PRICING - this is mostly mindset, learning how to charge 2-3 times your current prices. 3. And finally LEAD FLOW, we show you how to get leads and convert them at your higher price point. For more information visit: https://fearless.biz and https://www.robinwaite.com
Episodes
Friday Mar 28, 2025
Friday Mar 28, 2025
Do you really need a detailed business plan to succeed? After 20 years in business, building multiple six-figure ventures (and even selling one), I’ve discovered a simple framework that works—without a bulky 40-page plan.
In this episode, I walk you through my Goal-Focus-Pricing framework, a one-page (or even postage-stamp-sized) business plan that helps entrepreneurs set clear revenue targets and reverse-engineer a successful business model.
What You'll Learn:
✅ Why Most Business Plans Fail – 75% of small business owners rate their plans as "substandard"—and why a simpler approach works better.
✅ Step 1: Setting Your Revenue Goal – How to define a realistic, six-figure target for the next 12 months.
✅ Step 2: Pricing for Profitability – The formula to determine your ideal price point and client volume.
✅ Step 3: The Sales & Marketing Math – Breaking down how many consultations, conversations, and marketing efforts are needed to hit your goal.
✅ Step 4: Finding Clients Without Overwhelm – The easiest ways to generate leads, initiate conversations, and convert prospects.
This minimalist business plan works for coaches, consultants, freelancers, and small business owners who want clarity, profitability, and freedom—without drowning in spreadsheets.
🔗 Grab my free business scorecard to assess where you stand: fearless.scoreapp.com
🔗 Book a free 30-minute diagnostic call if you need help applying this framework.
To Apply for a FREE Coaching Session with Robin
Use the following link: https://www.robinwaite.com/app
To find out more about Fearless Business:
Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore
And check out the Fearless Business YouTube Channel:
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