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Business coach Robin Waite helps coaches, consultants, freelancers and small business owners build businesses that make double the income with half the clients. Each week you get one of two kinds of episode. In solo episodes, Robin shares the frameworks, mistakes and lessons from over 20 years in business. On The Business Bench, he sits down with a real business owner and coaches them live through their biggest challenge, from pricing and finding clients to cash flow and confidence. Everything comes back to three pillars: 1. Your offer. Build a product you love delivering, that gets real results. 2. Your pricing. Charge two to three times what you do now, without the guilt. 3. Your lead flow. Attract the right clients and turn them into paying ones. Robin is the international bestselling author of Take Your Shot, Fearless Pricing and The Fearless Business Blueprint. Through the Fearless Business Accelerator he has coached hundreds of business owners. Grab a free signed copy of Take Your Shot: https://www.fearless.biz/tys Book a free coaching session with Robin: https://www.robinwaite.com/app More at https://www.robinwaite.com and https://fearless.biz
Episodes
Mar 28, 2025
Mar 28, 2025
9 min
Do you really need a 40 page business plan to succeed? After 20 years in business, building several six figure ventures and selling one, Robin Waite has found something far simpler: a one page plan, small enough to fit on a postage stamp, that sets a clear revenue target and works backwards to the business model you need.
In this episode Robin walks through his Goal Focused Pricing framework step by step. You set a realistic revenue goal for the next 12 months, work out the price and number of clients that will get you there, then do the sales and marketing maths: how many consultations, conversations and leads you need each week. It works for coaches, consultants, freelancers and small business owners who want clarity, profit and freedom without drowning in spreadsheets.
What you will learn:
- Why most business plans fail (75% of small business owners rate theirs as substandard)
- How to set a clear revenue goal for the next 12 months
- The formula for your ideal price point and number of clients
- The sales and marketing maths behind hitting your goal
- The simplest ways to generate leads and start conversations without overwhelm
Resources and links
- Free business scorecard: https://fearless.scoreapp.com
- Book a free coaching session with Robin: https://www.robinwaite.com/app
- Free signed copy of Take Your Shot: https://www.fearless.biz/tys
- Free copy of Fearless Pricing: https://www.fearless.biz/fp
- Take the Fearless Business Quiz: https://www.robinwaite.com/quiz
- Robin's YouTube channel: https://www.youtube.com/RobinMWaite
- Work with Robin: https://www.robinwaite.com
About Robin Waite
Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients.
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