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Business coach Robin Waite helps coaches, consultants, freelancers and small business owners build businesses that make double the income with half the clients. Each week you get one of two kinds of episode. In solo episodes, Robin shares the frameworks, mistakes and lessons from over 20 years in business. On The Business Bench, he sits down with a real business owner and coaches them live through their biggest challenge, from pricing and finding clients to cash flow and confidence. Everything comes back to three pillars: 1. Your offer. Build a product you love delivering, that gets real results. 2. Your pricing. Charge two to three times what you do now, without the guilt. 3. Your lead flow. Attract the right clients and turn them into paying ones. Robin is the international bestselling author of Take Your Shot, Fearless Pricing and The Fearless Business Blueprint. Through the Fearless Business Accelerator he has coached hundreds of business owners. Grab a free signed copy of Take Your Shot: https://www.fearless.biz/tys Book a free coaching session with Robin: https://www.robinwaite.com/app More at https://www.robinwaite.com and https://fearless.biz
Episodes
18 hours ago
18 hours ago
19 min
Lead generation is the number one struggle Robin Waite keeps hearing about from coaches, consultants, freelancers and small business owners. At Ideas Fest, a two-day business festival with around 6,000 entrepreneurs, almost everyone he spoke to named leads as their biggest challenge, and almost everyone named LinkedIn as their plan to fix it.
In this episode Robin shares a better plan: the Fearless Lead Engine. It has three parts. Marketing assets build trust and keep working without you. Traffic puts those assets in front of other people's audiences through speaking, partnerships and podcasts. Capture turns interested strangers into named contacts you can follow up with like a human being.
Robin explains why missing any one of the three stops the whole engine, how a single podcast appearance brought him 3,000 leads after four and a half years of social media had brought the same number, and the simple voice note follow-up he uses after every talk. He is also honest about the timescale: expect 6 to 12 months to build an engine that runs smoothly.
What you will learn:
- Why LinkedIn on its own is not a lead generation strategy
- The three parts of a lead engine, and why all three must run together
- Physical and digital marketing assets that work (including "lumpy mail")
- How to borrow bigger audiences through speaking, partnerships and podcasts
- The QR code, form and voice note routine that turns a talk into leads
- Why AI and automation only help at the capture end
- How long it realistically takes to build a lead engine
Signature Robin moments: the car engine with the pistons missing, the 3,000 leads from one podcast interview, and his challenge to the room at Ideas Fest: are we really that unsophisticated with our marketing that the only idea we have is one networking website?
Read the full write-up: robinwaite.com/blog/fearless-lead-engine-generate-leads-any-niche
Resources and links
- Watch the episode on YouTube: https://www.youtube.com/watch?v=TC6JGvCBRjQ
- Book a free coaching session with Robin: https://www.robinwaite.com/app
- Free signed copy of Take Your Shot: https://www.fearless.biz/tys
- Free copy of Fearless Pricing: https://www.fearless.biz/fp
- Take the Fearless Business Quiz: https://www.robinwaite.com/quiz
- Work with Robin: https://www.robinwaite.com
About Robin Waite
Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients.
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