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Business coach Robin Waite helps coaches, consultants, freelancers and small business owners build businesses that make double the income with half the clients. Each week you get one of two kinds of episode. In solo episodes, Robin shares the frameworks, mistakes and lessons from over 20 years in business. On The Business Bench, he sits down with a real business owner and coaches them live through their biggest challenge, from pricing and finding clients to cash flow and confidence. Everything comes back to three pillars: 1. Your offer. Build a product you love delivering, that gets real results. 2. Your pricing. Charge two to three times what you do now, without the guilt. 3. Your lead flow. Attract the right clients and turn them into paying ones. Robin is the international bestselling author of Take Your Shot, Fearless Pricing and The Fearless Business Blueprint. Through the Fearless Business Accelerator he has coached hundreds of business owners. Grab a free signed copy of Take Your Shot: https://www.fearless.biz/tys Book a free coaching session with Robin: https://www.robinwaite.com/app More at https://www.robinwaite.com and https://fearless.biz
Episodes
Feb 4, 2022
Feb 4, 2022
15 min
Most people follow all of the steps that the Gooroos and Experts tell you to follow from a marketing perspective and you have a queue of clients rolling up day-in-day out waiting to part with their cash and buy your products, right?
Not so, but why is that?
I’ve created the “perfect” 5-Step Marketing Funnel to illustrate what’s happening in 2022 with Marketing.
Here’s the five steps in my Perfect Marketing Funnel:
VERY IMPORTANT! You must follow the steps down to the letter:
- Grab your mobile phone
- Open up your favourite web browser
- Navigate to your local Amazon website
- Pop in Take Your Shot
- Now go and Buy the Kindle
Don’t worry, if you’ve done the exercise, email me a screenshot of your purchase with your address and I’ll send you a signed copy of Take Your Shot, wherever you are in the world :-)
Whenever I do this exercise with a live audience there’s only ever about 30-40% of the audience who manage to download the Kindle
Effectively what this demonstrates is that there is friction in the marketplace:
- I’m remarketing to people who’ve already bought the book
- Some people simply don’t trust me
- Your phone or the Amazon website aren’t working
- You don’t own a Kindle
- You simply can’t make it work
What inevitably happens is that most people end up spraying marketing shit all over their prospects without realising it, believing that their marketing should simply “work”
- Only about 2% of your audience are ready to buy right now
- So just be mindful of your marketing budget/time and remember this exercise
- Not only that but most of you don’t have a simple 5-Step Funnel laid out in the format I’ve laid out my customer journey hence creating even more friction
Resources and links
- Book a free coaching session with Robin: https://www.robinwaite.com/app
- Free signed copy of Take Your Shot: https://www.fearless.biz/tys
- Free copy of Fearless Pricing: https://www.fearless.biz/fp
- Take the Fearless Business Quiz: https://www.robinwaite.com/quiz
- Robin's YouTube channel: https://www.youtube.com/RobinMWaite
- Work with Robin: https://www.robinwaite.com
About Robin Waite
Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients.
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