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Business is hard right? But, there are two types of people. Those who struggle to implement tactics thinking that’s how to grow your business. And those who focus on growing their MINDSET. At Fearless Business we focus on 3 core pillars: 1. First we nail your PRODUCT/OFFER, we teach you how to build a sustainable business doing something you love. 2. We fix your PRICING - this is mostly mindset, learning how to charge 2-3 times your current prices. 3. And finally LEAD FLOW, we show you how to get leads and convert them at your higher price point. For more information visit: https://fearless.biz and https://www.robinwaite.com
Episodes
Friday Feb 18, 2022
Friday Feb 18, 2022
Most common mistakes entrepreneurs make when trying to boost sales/leads. In this episode I use some anecdotal experience where I mislaid £9k through not understanding the data in my Facebook Ads, spending several thousand pounds on printed advertising that yielded ZERO results...here's what I learned from those expensive mistakes and what I found to be the biggest challenges in lead generation in 2022:
In this episode I talk about:
- Some Facebook ads that went wrong to the tune of £9k
- Not choosing the right supplier - Buying followers on Instagram...yikes!
- Spending on “Awareness” often produces little to no results:
- “PR” in Magazines which don’t exist or have over-inflated promises around audience and circulation
- Business events again where audiences are over-inflated
- Facebook Reach advertising
So what can you do to overcome challenges in lead generation?
- Ensure you implement campaigns well
- Try them out for the long term
- Get enough data and validation to test whether it’s working (ScoreApp versus Facebook Lead Ads)
- Get a solid Sales Process in Place
- Be willing to invest in Marketing (20% of your turnover or 80% of your time).
To find out more about Fearless Business:
Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore
And check out the Fearless Business website:
>> https://fearless.biz
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