Most common mistakes entrepreneurs make when trying to boost sales/leads. In this episode I use some anecdotal experience where I mislaid £9k through not understanding the data in my Facebook Ads, spending several thousand pounds on printed advertising that yielded ZERO results...here's what I learned from those expensive mistakes and what I found to be the biggest challenges in lead generation in 2022:
In this episode I talk about:
- Some Facebook ads that went wrong to the tune of £9k
- Not choosing the right supplier - Buying followers on Instagram...yikes!
- Spending on “Awareness” often produces little to no results:
- “PR” in Magazines which don’t exist or have over-inflated promises around audience and circulation
- Business events again where audiences are over-inflated
- Facebook Reach advertising
So what can you do to overcome challenges in lead generation?
- Ensure you implement campaigns well
- Try them out for the long term
- Get enough data and validation to test whether it’s working (ScoreApp versus Facebook Lead Ads)
- Get a solid Sales Process in Place
- Be willing to invest in Marketing (20% of your turnover or 80% of your time).
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