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Business coach Robin Waite helps coaches, consultants, freelancers and small business owners build businesses that make double the income with half the clients. Each week you get one of two kinds of episode. In solo episodes, Robin shares the frameworks, mistakes and lessons from over 20 years in business. On The Business Bench, he sits down with a real business owner and coaches them live through their biggest challenge, from pricing and finding clients to cash flow and confidence. Everything comes back to three pillars: 1. Your offer. Build a product you love delivering, that gets real results. 2. Your pricing. Charge two to three times what you do now, without the guilt. 3. Your lead flow. Attract the right clients and turn them into paying ones. Robin is the international bestselling author of Take Your Shot, Fearless Pricing and The Fearless Business Blueprint. Through the Fearless Business Accelerator he has coached hundreds of business owners. Grab a free signed copy of Take Your Shot: https://www.fearless.biz/tys Book a free coaching session with Robin: https://www.robinwaite.com/app More at https://www.robinwaite.com and https://fearless.biz
Episodes
Apr 26, 2026
Apr 26, 2026
22 min
Google's monopoly on search is over. Most business owners have no idea what to do next.
Organic traffic from Google has dropped by 30% in the last 12 months alone. The businesses picking up those lost leads are not the ones spending more on ads or posting more on social media. They are the ones showing up in AI search tools like ChatGPT, Perplexity and Claude. And right now, almost none of your competitors know how to get there.
In this episode, Robin breaks down exactly how AI search works, why it represents the biggest shift in digital marketing in 20 years and the five practical steps any business owner can take today to start getting found without spending a penny.
WHAT YOU'LL LEARN:
- ✅ Why a 30% drop in Google traffic is just the beginning and what is replacing organic search faster than most people realise
- ✅ How brand mentions have replaced backlinks as the primary trust signal for AI search tools
- ✅ The five content fixes that get your website indexed in AI search including schema markup, FAQs, key takeaways and rich snippets
- ✅ Why now is the wild west moment for AI search and how getting in early could replicate what Gary Vee did with Google in 2004
- ✅ Two real case studies where AI search generated paying clients including a £10,000 coaching client found through Perplexity
🔗 Get early access to ZeroClick Authority at fearless.biz
Resources and links
- Book a free coaching session with Robin: https://www.robinwaite.com/app
- Free signed copy of Take Your Shot: https://www.fearless.biz/tys
- Free copy of Fearless Pricing: https://www.fearless.biz/fp
- Take the Fearless Business Quiz: https://www.robinwaite.com/quiz
- Robin's YouTube channel: https://www.youtube.com/RobinMWaite
- Work with Robin: https://www.robinwaite.com
About Robin Waite
Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients.
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