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Business coach Robin Waite helps coaches, consultants, freelancers and small business owners build businesses that make double the income with half the clients. Each week you get one of two kinds of episode. In solo episodes, Robin shares the frameworks, mistakes and lessons from over 20 years in business. On The Business Bench, he sits down with a real business owner and coaches them live through their biggest challenge, from pricing and finding clients to cash flow and confidence. Everything comes back to three pillars: 1. Your offer. Build a product you love delivering, that gets real results. 2. Your pricing. Charge two to three times what you do now, without the guilt. 3. Your lead flow. Attract the right clients and turn them into paying ones. Robin is the international bestselling author of Take Your Shot, Fearless Pricing and The Fearless Business Blueprint. Through the Fearless Business Accelerator he has coached hundreds of business owners. Grab a free signed copy of Take Your Shot: https://www.fearless.biz/tys Book a free coaching session with Robin: https://www.robinwaite.com/app More at https://www.robinwaite.com and https://fearless.biz
Episodes
Mar 24, 2026
Mar 24, 2026
15 min
Most coaches are posting every day and wondering why nobody is buying. Here is why.
Social media is not a client acquisition strategy. It is an awareness tool. And confusing the two is costing coaches thousands in lost revenue every single month. In 2022, Robin quit social media entirely, rebuilt his marketing strategy from the ground up and doubled the revenue in his coaching practice as a result.
In this episode, Robin reveals the three-tier marketing framework that replaced his social media strategy, why vanity metrics like likes and shares are the enemy of real growth and how one partnership generated over £250,000 in new revenue from a single podcast appearance.
WHAT YOU'LL LEARN:
✅ Why social media is a short-term awareness tool and nothing more and what most coaches get dangerously wrong about it
✅ The three-tier marketing framework covering short, medium and long-term lead generation strategies that work together
✅ Why marketing assets beat social media every time and how to build content that generates leads whilst you sleep
✅ How strategic partnerships create explosive inbound growth without spending a penny on paid advertising
✅ Why a hyper-engaged audience of 1,000 people beats 100,000 passive followers every single time
Contact Robin
🔗 Grab a free signed copy of Take Your Shot at fearless.biz/tys
Resources and links
- Book a free coaching session with Robin: https://www.robinwaite.com/app
- Free signed copy of Take Your Shot: https://www.fearless.biz/tys
- Free copy of Fearless Pricing: https://www.fearless.biz/fp
- Take the Fearless Business Quiz: https://www.robinwaite.com/quiz
- Robin's YouTube channel: https://www.youtube.com/RobinMWaite
- Work with Robin: https://www.robinwaite.com
About Robin Waite
Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients.
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