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Business coach Robin Waite helps coaches, consultants, freelancers and small business owners build businesses that make double the income with half the clients. Each week you get one of two kinds of episode. In solo episodes, Robin shares the frameworks, mistakes and lessons from over 20 years in business. On The Business Bench, he sits down with a real business owner and coaches them live through their biggest challenge, from pricing and finding clients to cash flow and confidence. Everything comes back to three pillars: 1. Your offer. Build a product you love delivering, that gets real results. 2. Your pricing. Charge two to three times what you do now, without the guilt. 3. Your lead flow. Attract the right clients and turn them into paying ones. Robin is the international bestselling author of Take Your Shot, Fearless Pricing and The Fearless Business Blueprint. Through the Fearless Business Accelerator he has coached hundreds of business owners. Grab a free signed copy of Take Your Shot: https://www.fearless.biz/tys Book a free coaching session with Robin: https://www.robinwaite.com/app More at https://www.robinwaite.com and https://fearless.biz
Episodes
Feb 28, 2023
Feb 28, 2023
18 min
Most business owners are stuck in the "sales cycle of doom", constantly marketing, selling and delivering just to get by, with very little profit to show for it. In this episode Robin explains why every £1 you save in your business means you need to bring in £2 to £3 less in revenue, and why that means you need fewer clients, not more.
By the time you take off direct costs, VAT, staff, corporation tax and overheads, each £1 of income is often worth around 50p. Robin walks through a coaching business that cuts £200 a month from its software subscriptions and shows how that saving means one less client to enrol each year, freeing up at least 17 hours of consultations and prospect conversations.
What you will learn:
- Why a sustainable business needs a rainy day fund of six months' operating expenses
- Why reinvesting in your business matters, and why turnover is vanity but profit is sanity
- The real cost of every £1 that comes into your business
- How the Fearless Business 70-10-2 rule shows the effort behind each new client
- Why marketing assets like a book, a podcast, brochures or a YouTube channel beat expensive "shiny" marketing
- Why a $5k marketing spend needs far more than one client to pay back
The moral of the story: keep your costs low and your income high.
Resources and links
- Book a free coaching session with Robin: https://www.robinwaite.com/app
- Free signed copy of Take Your Shot: https://www.fearless.biz/tys
- Free copy of Fearless Pricing: https://www.fearless.biz/fp
- Take the Fearless Business Quiz: https://www.robinwaite.com/quiz
- Robin's YouTube channel: https://www.youtube.com/RobinMWaite
- Work with Robin: https://www.robinwaite.com
About Robin Waite
Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients.
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