The Fearless Business Podcast
 

The Fearless Business Podcast

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Episodes

Business coach Robin Waite helps coaches, consultants, freelancers and small business owners build businesses that make double the income with half the clients. Each week you get one of two kinds of episode. In solo episodes, Robin shares the frameworks, mistakes and lessons from over 20 years in business. On The Business Bench, he sits down with a real business owner and coaches them live through their biggest challenge, from pricing and finding clients to cash flow and confidence. Everything comes back to three pillars: 1. Your offer. Build a product you love delivering, that gets real results. 2. Your pricing. Charge two to three times what you do now, without the guilt. 3. Your lead flow. Attract the right clients and turn them into paying ones. Robin is the international bestselling author of Take Your Shot, Fearless Pricing and The Fearless Business Blueprint. Through the Fearless Business Accelerator he has coached hundreds of business owners. Grab a free signed copy of Take Your Shot: https://www.fearless.biz/tys Book a free coaching session with Robin: https://www.robinwaite.com/app More at https://www.robinwaite.com and https://fearless.biz

Episodes

Why We Justify Making Incorrect Decisions - Unconscious Bias and Cognitive Dissonance

May 20, 2019

May 20, 2019

36 min

  1. Introduction - Black Box Thinking https://www.amazon.co.uk/Black-Box-Thinking-Surprising-Success/dp/1473613779
  2. What is Cognitive Dissonance? This produces a feeling of mental discomfort leading to an alteration in one of the attitudes, beliefs or behaviours to reduce the discomfort and restore balance. For example, when people smoke (behaviour) and they know that smoking causes cancer (cognition), they are in a state of cognitive dissonance.
  3. What is unconscious bias? - use the example of the person just hearing “Insurance” just because they are in insurance and missing the point of a video. https://www.eliinc.com/five-real-world-examples-of… Standing up and speaking whilst assuming everyone knows what you’re talking about.
  4. Not putting prices up because no-one will buy. You know that putting your prices up will make your life better/easier but you don’t do it because of what “might” happen.
  5. Selling the wrong product (i.e. giving books away rather than selling them for £5 each)
  6. When someone doesn’t pay you, you know you’ll be better of moving on and finding a better client yet you still let the negative experience bother you.
  7. In a way comparing ourselves to others creates cognitive dissonance because what the other person is doing goes against our own core beliefs and makes us feel uncomfortable (imposter syndrome?)
  8. As a business grows the market shifts and the business needs to change in order to adapt to the new market which create CD.
  9. Now think about the client/customer relationship.

Quite often...all the time in fact, clients experience CD when they are looking at buying your product or service. They have a certain belief of how you work, the results you deliver, how much it costs, how long it takes etc however by the end of your consultation their core belief needs to change in order to sell the product.

About your host today:

Robin Waite is the Founder of Fearless Business, a 12-Week Accelerator which does the following:

Core Pillar #1 - Product Architecture. About 50% of the Fearless Business Accelerator is about nailing down your offer and building out the full 7-Step Product Architecture Model.

Core Pillar #2 - Pricing. If you nail your pricing you will start to price and sell your way out of scarcity and the Sales Cycle of Doom. Knowing your numbers is the key to success in the FBA.

Core Pillar #3 - Lead Flow: generating leads and creating friction-less sales.

If you want to know more about the programme, me or how I work then please jump onto my website:
>>> https://robinwaite.com/case-study

And as I mentioned I'd love it if you bought a copy of Take Your Shot from Amazon:
>>> https://www.amazon.co.uk/Take-Your-Shot-Business-Attract/dp/0995776806/

Equally I am happy to gift you a copy but you MUST PROMISE ME that you'll leave a review.

You can apply for a FREE review copy of Take Your Shot here: http://bit.ly/TYSPromo

Or just email me for a chat!! I love helping businesses to become more successful, and getting results for my clients is what gets me out of bed each day.

Resources and links

About Robin Waite

Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients.

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May 20, 2019

36 min

LEAKED - Live Coaching Call - Helen Ponting

May 13, 2019

May 13, 2019

41 min

With Helen’s permission I’m pleased to share with you the (edited) recording from a live consultation.

Helen Ponting is an ex-police officer with a demonstrated history of working in the real estate industry. Skilled in Coaching, Law Enforcement, Public Speaking, Risk Assessment, and Management. Strong professional with a Post Graduate Certificate in Education focused in Learning and Development from University of the West of England.

And a best-selling author of her book, Speak Up – How to Ask for What You Want, Talk About What Matters and Make Yourself Heard. https://www.amazon.co.uk/Speak-Up-Helen-Ponting/dp/1781333483/ You can also find out more about Helen via her LinkedIn profile as well: https://www.linkedin.com/in/helen-ponting/

Resources and links

About Robin Waite

Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients.

View more

May 13, 2019

41 min

Habits - The Quickest Route to Growth is to Automate Habits - Robin Waite

Apr 29, 2019

Apr 29, 2019

28 min

If you're new don't forget to hit the SUBSCRIBE button!

Your brain builds habits because it associates positive rewards when tasks are completed to OUR satisfaction. So I created 7 simple tips to help build automatic habits.

Here's what I cover on this episode:

  1. Alfred North Whitehead - Civilisation advances by extending the number of operations we can perform without thinking about them Knock down the smallest domino first.
  2. 1,000 Chances - Are You Feeling Lucky?
  3. The Paradox of Choice - too much choice creates procrastination (doing 8 things means they only get 12.5% of your attention/time)
  4. Systems - Zapier, LastPass, CRM, Xero, ToDoIst etc
  5. Batching Work
  6. Emails Financial Automation
  7. Standing Orders are your friend

Robin Waite is the Founder of Fearless Business, a 12-Week Accelerator which does the following:

Core Pillar #1 - Product Architecture. About 50% of the Fearless Business Accelerator is about nailing down your offer and building out the full 7-Step Product Architecture Model.

Core Pillar #2 - Pricing. If you nail your pricing you will start to price and sell your way out of scarcity and the Sales Cycle of Doom. Knowing your numbers is the key to success in the FBA.

Core Pillar #3 - Lead Flow: generating leads and creating friction-less sales.

If you want to know more about the programme, me or how I work then please jump onto my website:
>>> https://robinwaite.com/case-study

And as I mentioned I'd love it if you bought a copy of Take Your Shot from Amazon:
>>> https://www.amazon.co.uk/Take-Your-Shot-Business-Attract/dp/0995776806/

Equally I am happy to gift you a copy but you MUST PROMISE ME that you'll leave a review. You can apply for a review copy of Take Your Shot here: http://bit.ly/TYSPromo

Or just email me for a chat!! I love helping businesses to become more successful, and getting results for my clients is what gets me out of bed each day.

Resources and links

About Robin Waite

Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients.

View more

Apr 29, 2019

28 min

The Power of Podcasting for Business Owners - Tom Schwab

Apr 26, 2019

Apr 26, 2019

39 min

Tom Schwab is the Chief Evangelist Officer of Interview Valet. Tom’s first job out of college was running nuclear power plants in the Navy. He’s run a nuclear reactor and a small business. One was easy because it came with an instruction manual.

Tom’s passion is in building and operating the Targeted Interview System to provide you a steady deluge of traffic, leads, and sales. Tom lives online but resides with his family in Kalamazoo, MI (yes, it really exists).

Interview Valet makes it easy for the podcast host and the guest. We take care of everything but the speaking. A white glove concierge level service, you get on the big podcasts and turn listeners into leads with a proven marketing system.

To find out more about Interview Valet and apply for a copy of Tom’s great book, Podcast Guest Profits, jump onto the following website: https://interviewvalet.com/fearless

And for Tom’s book:
https://www.amazon.com/PODCAST-GUEST-PROFITS-business-interview-ebook/dp/B01N01ZIF7/

Resources and links

About Robin Waite

Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients.

View more

Apr 26, 2019

39 min

How to Get Unstuck in Your Business - Robin Waite

Apr 22, 2019

Apr 22, 2019

44 min

In this the second edition of Mindset Monday I welcome restaurant consultant, Jonathan Butler, onto The Fearless Business Podcast to talk about how to get unstuck when you are stuck in your business.

Jon works with entrepreneurs and restaurant business owners who have stepped up and realise they want more, deserve more and have much more to give. Is this you?

Jon is also the author of Business Recipes for Success – The 4 Steps to Building a Successful Restaurant or Hospitality Business.

BUSINESS RECIPES FOR SUCCESS:
>>> https://www.amazon.co.uk/Business-Recipes-Success-Successful-Hospitality/dp/1999754603/

JON’S WEBSITE:
>>> https://www.outsaucedconsultancy.co.uk/

Mindset Monday is a part of the journey on the Fearless Business Accelerator, so if you want to know more about how the programme can help your business please check out my website:
>>> https://www.robinwaite.com

and GET BOOKED ONTO A FREE 30-Minute STRATEGY SESSION:
>>> https://fearless.biz/app

Resources and links

About Robin Waite

Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients.

View more

Apr 22, 2019

44 min

Police Officer to Entrepreneur - Alexander Seery

Apr 15, 2019

Apr 15, 2019

38 min

Alexander Seery is an ex Detention Officer for Nottingham Police, serial entrepreneur, property investor and Founder of Shifts to Success; a business accelerator programme aimed at helping ex and serving Police Officers and other public servants to Break Out, Make the Change and Become Successful Entrepreneurs.

Alex has also written a bestselling book, Police Officer to Entrepreneur, which we will be discussing during this episode of the Fearless Business Podcast.

Throughout the episode we discuss:

  • Where Alex’s entrepreneurial spirit came from
  • How he started up his first business
  • What drove him to create a programme for Police Officers
  • The challenges he’s faced along the way
  • Which books, podcasts and mentors he recommends reaching out to

Here’s how you can contact Alex:

Website:- https://www.shiftstosuccess.com/
Book:- https://www.amazon.co.uk/Police-Officer-Entrepreneur-Six-Step-Successful-ebook/dp/B078B64HXQ

And also the resources Alex mentions in the interview:

Resources and links

About Robin Waite

Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients.

View more

Apr 15, 2019

38 min

The BEST Way to Grow Your Business - Robin Waite

Apr 12, 2019

Apr 12, 2019

15 min

Having worked with hundreds of business owners, it's become clear to me that there is really only ONE WAY to grow a business, so I'll be sharing that with you in this Podcast episode.

But before I do that, for those who don't know me, my name is Robin Waite, I am the Founder of the Fearless Business Accelerator and I help coaches, consultants and freelancers to stop selling their souls and start to sell to their clients based on results.

If you want to know more then jump onto my website:
>>> https://robinwaite.com

This allows them to get out of the Sales Cycle of Doom (sell -> deliver -> sell -> deliver -> sell -> deliver etc) and instead, charge more for their products and services and create a full and remarkable solution.

By the way, what I've described above is WAY #1 to grow your business...do tons of marketing, sell more of the same product or service and burn yourself out in the process of trying.

WAY #2 is to cut costs...nuff said.

But... WAY #3 involves raising your prices so you are selling based on results and not based on the number of hours you work. Get that nailed and you can afford to have fewer clients, and still make more money than you were previously.

Resources and links

About Robin Waite

Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients.

View more

Apr 12, 2019

15 min

Fixed Mindset vs Growth Mindset in Business - Robin Waite

Apr 10, 2019

Apr 10, 2019

33 min

Fixed Mindset vs Growth Mindset in Business

Basically, business owners operate from one of two mindsets:

  1. Fixed Mindset - It's not my fault, I can't do any more, I don't get numbers
  2. Growth Mindset - How can I get better at this? Could I have done more to improve the situation? What can I learn for the next time I do this thing?

Which one of the two do you feel you show more of whilst running your business? Which one would you rather be?

A bit about your host, Robin Waite

Robin Waite is the Founder of the 12-Week Fearless Business Accelerator which helps Coaches, Consultants and Freelancers to grow their businesses and fear the things that scare them in business ever so slightly less.

We cover 3 core areas of business:

Core Pillar #1 - Product Architecture. About 50% of the Fearless Business Accelerator is about nailing down your offer and building out the full 7-Step Product Architecture Model.

Core Pillar #2 - Pricing. If you nail your pricing you will start to price and sell your way out of scarcity and the Sales Cycle of Doom. Knowing your numbers is the key to success in the FBA.

Core Pillar #3 - Lead Flow: generating leads and creating friction-less sales.

If you want to know more about the programme, me or how I work then please jump onto my website:
>>> https://robinwaite.com/case-study

And as I mentioned I'd love it if you bought a copy of Take Your Shot from Amazon:
>>> https://www.amazon.co.uk/Take-Your-Shot-Business-Attract/dp/0995776806/

Equally I am happy to gift you a copy but you MUST PROMISE ME that you'll leave a review.

You can apply for a review copy of Take Your Shot here: http://bit.ly/TYSPromo

Or just email me for a chat!! I love helping businesses to become more successful, and getting results for my clients is what gets me out of bed each day.

Resources and links

About Robin Waite

Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients.

View more

Apr 10, 2019

33 min

Funnel Hacking, Marketing Funnels and Polymaths - Ed Rich

Apr 5, 2019

Apr 5, 2019

57 min

In today's Fearless Business Podcast episode we interview Ed Rich MBA, self-proclaimed polymath, marketing expert and funnel hacker.

Ed helps coaches who are authors, generate highly qualified leads predictably with distribution of their books and automated webinar events. He does this by building unique customer journeys that are optimised to generate higher customer lifetime value for you.

Most coaches author their book thinking that it will generate leads for them. But once they publish it, the books end up waiting for the light of the day in their garage.

Your book is just a vehicle to carry your message from your garage to the hands of your ideal coaching client. A vehicle needs an infrastructure to go from this point to the reader’s hands. I build this infrastructure, let’s call it a customer journey or marketing funnel, that get this book in the hand of people who are most likely to be your best clients ever.

If you are a coach would like to get OVERBOOKED with coaching appointments, Ed invites you to have a "Simplify My Marketing Strategy Session" where we'll go through a diagnosis of your core three pillars and build strategy for the same:

  1. Absolute clarity about your marketing
  2. Finding and keeping your tribe
  3. Creating customer journeys that convert

Visit Ed's Website: https://www.booksmind.com/

Resources and links

About Robin Waite

Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients.

View more

Apr 5, 2019

57 min

Welcome to Fearless Business Podcast

Apr 3, 2019

Apr 3, 2019

22 min

In this episode I introduce myself and tell you what lies at the heart of the Fearless Business brand and community. From the age of 18, Robin spent four years as a systems analyst for a medical devices company, helping them increase their turnover by 50 per cent, from £1 million to £1.5 million.

From 2004 to 2016 Robin ran a successful design and advertising agency serving over 250 clients.

Now Robin is the Founder of the 12-Week Fearless Business Accelerator which helps Coaches, Consultants and Freelancers to grow their businesses and fear the things that scare them in business ever so slightly less.

We cover 3 core areas of business:

Core Pillar #1 - Product Architecture.

About 50% of the Fearless Business Accelerator is about nailing down your offer and building out the full 7-Step Product Architecture Model.

Core Pillar #2 - Pricing.

If you nail your pricing you will start to price and sell your way out of scarcity and the Sales Cycle of Doom. Knowing your numbers is the key to success in the FBA.

Core Pillar #3 - Lead Flow:

Generating leads and creating friction-less sales.

If you want to know more about the programme, me or how I work then please jump onto my website:
>>> https://robinwaite.com/case-study

And as I mentioned I'd love it if you bought a copy of Take Your Shot from Amazon:
>>> https://www.amazon.co.uk/Take-Your-Shot-Business-Attract/dp/0995776806/

Equally I am happy to gift you a copy but you MUST PROMISE ME that you'll leave a review.

You can apply for a review copy of Take Your Shot here:
>>> http://bit.ly/TYSPromo

Or just email me for a chat!!

I love helping businesses to become more successful, and getting results for my clients is what gets me out of bed each day.

Resources and links

About Robin Waite

Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients.

View more

Apr 3, 2019

22 min

Robin Waite Limited

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