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Business is hard right? But, there are two types of people. Those who struggle to implement tactics thinking that’s how to grow your business. And those who focus on growing their MINDSET. At Fearless Business we focus on 3 core pillars: 1. First we nail your PRODUCT/OFFER, we teach you how to build a sustainable business doing something you love. 2. We fix your PRICING - this is mostly mindset, learning how to charge 2-3 times your current prices. 3. And finally LEAD FLOW, we show you how to get leads and convert them at your higher price point. For more information visit: https://fearless.biz and https://www.robinwaite.com
Episodes

Thursday Mar 12, 2020
The Biggest Problem with Internet Marketing - David Bell Stafford
Thursday Mar 12, 2020
Thursday Mar 12, 2020
Native South African, David Stafford's parents originate from the UK.
Nothing much on early life, except I did kind of beat a Mild version of Thyroid Cancer as a teenager.
My career path started when I studied Finance in Uni to get into the hedgefund world, but in my Third year - I had a change of heart. I job-shadowed a Portfolio Manager for big local hedge fund and all I saw was that this career would be the death of me.
So, midway in my third year, I did a lot of self-development, exploring options across the board. Rich Dad Poor Dad made me realize I needed to become a Business Owner.
And from there I met my first mentor: Ryan Sletcher. He brought me into the Internet Marketing World and brought out my love for advertising.
From there, after learning all about Info Product Marketing from him - I went my own way, freelanced and had projects working with awesome companies from all over the world. Education Brands, Local Celebs, Growing Tech Companies etc.
Decided to focus down on the Therapy industry after I saw amazing results working with a local Reflexologist and as I speak, am now making the transition from the Agency business model, to the consulting business model.
David will soon be launching Client Engine which is an Lead Generation Accelerator programme for Therapists...watch this space.
What we’ll be covering on this Episode:
- Advertising Strategies, Platforms & Practices that work in 2020
- When to start advertising for yourself
- Changing business models and what it takes to build a killer coaching/consulting program (feel like you and I can rap on that one for a bit.)
- One type of advert you can make RIGHT NOW, that can bring in new clients by this time next week.
- What it takes to succeed with advertising
- A bit on how to scale (we'll leave the juicy parts for your Fearless Business Group ;) )
How to get in touch with David:
LinkedIn: https://www.linkedin.com/in/david-stafford-37934910b/
Facebook: https://www.facebook.com/david.b.stafford.1
Instagram: https://www.instagram.com/david_b_stafford/
A Bit about Fearless Business:
Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore
And check out the Fearless Business website:
>> https://fearless.biz

Monday Feb 24, 2020
Growing Your Business through YouTube Advertising - Aleric Heck
Monday Feb 24, 2020
Monday Feb 24, 2020
Aleric ( al-er-ic ) Heck started out on YouTube 10 years ago by building the largest app review channel on the platform, AppFind, with over 400k subscribers.
He discovered the power of YouTube Ads 5 years ago and ran highly profitable campaigns for dozens of companies all over the world. Now, he helps entrepreneurs & marketers harness the power of YouTube Ads to grow & scale their businesses
through AdOutreach.
Aleric has been on YouTube for over 10 Years & scaled his first channel on YouTube to over 400k+ subscribers.
His company AdOutreach has helped hundreds of clients leverage the power of YouTube Ads to generate a collective 8-figures in revenue.
Aleric is also a member of the Clickfunnels 2-Comma-Club.
During the episode we discuss:
- YouTube Ads for High Ticket Sales
- YouTube Ads for Business Coaches
- YouTube Ads vs. Facebook Ads
- How to Craft a Winning YouTube Ad
- Aleric's Entrepreneurial Journey into YouTube Ads
Aleric also very kindly volunteered his FREE GIFT for you lovely listeners:
- Ad Outreach Video - https://www.adoutreach.com/gift (so worth watching and implementing!!!)
- and his YouTube Ads Webinar: https://www.adoutreach.com/webinar
How to contact Aleric:
LinkedIn: https://www.linkedin.com/in/alericheck
Facebook Page: https://www.facebook.com/alericheck
A Bit about Fearless Business:
Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore
And check out the Fearless Business website:
>> https://fearless.biz
Website Address: https://www.adoutreach.com

Monday Feb 17, 2020
The Problem With Coaches - Dino Tartaglia
Monday Feb 17, 2020
Monday Feb 17, 2020
A message from Dino Tartaglia - Heading for my bus pass (as I write this (not literally, but in years 😉), I've taken my original training as an Electrical & Electronics Engineer, then Chartered Engineer and finally as a Business Development guy, and used this to advise, troubleshoot, build, shut down and otherwise help 1,000+ companies from Globals to kitchen-table operations, in 20+ countries, across 5 continents for 30+ years.
Part-mentor, part-coach, part-troubleshooter and ALL business, I've been operational in the online space for a couple of years now running Success Engineers as a JV with my good friend, Simon Hartley, World Class Sports Psych and Coach.
We help Expert Business owners clarify & simplify what they are in business to do (which they've often lost sight of), and then help them achieve exactly that.
We've developed a different way of looking at business and how it is (and should be) run and our real M.O. is taking insights from the very best in the world and helping others adopt those principles to improve their personal performance, their team's performance (where relevant) and the performance of their business.
On this episode we discuss:
- Concept: The Boat [Components of a Successful Business Vehicle]
- Concept: Character-led Business. Why mindset is not the real success factor in business...
- "Traits before States"
- Philosophy: Better Thinking Builds Better Business
- Idea: Choosing your client based on Character and Disposition, not just demographics & psychographics, etc
- Approach: Seduced by Complexity. Why Simple is Best (Tina Turner had it [almost] right)
How to contact Dino:
LinkedIn: https://www.linkedin.com/in/dinotartaglia/
Facebook Page: https://www.facebook.com/DinoLTartaglia
Twitter: https://twitter.com/SuccessDino
Instagram: https://www.instagram.com/successengineers
Website: https://www.successengineers.co/
A Bit about Fearless Business:
Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore
And check out the Fearless Business website:
>> https://fearless.biz

Thursday Feb 13, 2020
The Fine Line Between Business Success and Divorce - Adam and Kerry Anderson
Thursday Feb 13, 2020
Thursday Feb 13, 2020
Live interview with two amazing people, husband and wife partnership, Adam and Kerry Altman Anderson, founders of Whole Life Entrepreneurs.
With 21 businesses to their name, including 14 fails but one very successful acquisition, their journey brought them close to divorce at time’s.
We learn about the strategies entrepreneurs need to succeed in a Family Business.
Check out their page:
Whole Life Entrepreneurship - https://www.facebook.com/wlemission/
Website: http://wlemission.com
Twitter: https://mobile.twitter.com/WLEMission
Instagram: https://instagram.com/wlemission/
A Bit about Fearless Business:
Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore
And check out the Fearless Business website:
>> https://fearless.biz

Thursday Dec 05, 2019
Systemise Everything in Your Business - David Jenyns
Thursday Dec 05, 2019
Thursday Dec 05, 2019
David Jenyns’s entrepreneurial journey begins back in his early 20’s when he sold Australia’s most love sporting ground, the Melbourne Cricket Ground. Since then, his business experience spans from developing and branching retail stores, to found one of Australia’s most trusted digital agencies, Melbourne SEO & Video. He’s an Amazon bestseller, lover of processes and procedures and the founder of systemHUB.
Recognised as a high achieving entrepreneur, you will find many of David’s keynote presentations on YouTube including: TEDx, WordCamp and Problogger.
David is the founder of a company called systemHUB who helps business owners step back from the day-to-day operations of running their business. To do this they have developed a system to extract, organise and optimise best practise systems, processes and checklists from your business.
Yes! Through this process, your business can run without you.
Imagine, your business running like a finely oiled machine with team members following systems and processes to deliver products and services to your predefined standard. It’s easier than you think.
We’ve already helped hundreds of business owners like you - let’s see if it’s a good fit for you. https://www.systemhub.com/the-details/
A Bit about Fearless Business:
Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore
And check out the Fearless Business website:
>> https://fearless.biz

Sunday Dec 01, 2019
New Years Resolutions - Why Wait? START NO
Sunday Dec 01, 2019
Sunday Dec 01, 2019
Your New Years Resolutions WILL FAIL
Why?
Well, there are three main reasons:
REASON #1
Your New Year Resolution is simply TOO BIG.
If you want to succeed at your New Years Resolution then START NOW.
You need to start planning your resolution now, breaking your big goal down into smaller achievable milestones. Otherwise, you'll start on Jan 1st and the goal you've set for yourself will simply be too big.
A resolution is for life NOT JUST for New Year.
Better to CHOOSE TO START YOUR RESOLUTION NOW...
...Than to put it off for another Month until you are "forced" into taking action.
REASON #2
You are fighting the Reptile part of your brain.
When you start in the New Year, you will immediately be triggering Fight, Flight or Freeze because you are trying to do something that you've been putting off until now.
You haven't got your brain comfortable and desensitised to the new behaviour patterns.
This is the most likely reason you will fail because those first 30 days will feel really bloody uncomfortable.
So, start training your reptile NOW.
REASON #3
You did it just because it's a New Year Resolution.
Basically your "WHY" needs to be much stronger than it's a New Year Resolution.
You must have a specific goal in mind to achieve with your new lifestyle change, as well as determined the activities you'll be doing to achieve that goal and FINALLY have a MASSIVE DESIRE to achieve the goal.
Otherwise, you'll be apathetic towards your resolution and not complete it.
Check out my websites: https://robinwaite.com and all of my free resources here: https://fearless.biz
A Bit about Fearless Business:
Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore
And check out the Fearless Business website:
>> https://fearless.biz

Thursday Oct 17, 2019
Design Your Thinking with Karthik Vijayakumar
Thursday Oct 17, 2019
Thursday Oct 17, 2019
Karthik Vijayakumar is a Storyteller, Conversationalist and founder of Top 10 Entrepreneurship Podcast, Design Your Thinking.
Design Your Thinking attained over 250,000 downloads in the first year. His show episodes currently do over 10,000 downloads per month across audio and video.
On the Design Your Thinking Podcast, Karthik interviews creators, entrepreneurs and rebels who’ve broken the rules, are changing the game, creating WOW with whatever they do, to uncover hidden stories, how-they-did-what-they-did and lessons they learnt in the process.
During the interview, Karthik very kindly offered our listeners his manifesto - How to Follow Your Heart and Thrive in a Highly Distracted World - which you can download here:
https://designyourthinking.com/getmanifesto/ (no email required)
Please do also check out the Design Your Thinking website:
https://designyourthinking.com/
And download the podcast here:
https://podcasts.apple.com/us/podcast/the-design-your-thinking-podcast/id1165020553
A Bit about Fearless Business:
Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore
And check out the Fearless Business website:
>> https://fearless.biz

Monday Oct 07, 2019
How to Be a Successful Coach with Kate Hunter
Monday Oct 07, 2019
Monday Oct 07, 2019
Kate Hunter is an Executive Coach who helps high achieving Women to revive & redefine their Purpose, Mind-Set and Goals, to achieve success on their terms, through her proven Coaching programmes.
Don’t Wait Until You’ve Finished Climbing, To Realise You’re On The Wrong Ladder. Another pay increase, a fancier job title, the name on your office door. To anybody watching, your life looks pretty damn great. So why does work feel like such a chore? Success doesn’t always equal happiness. The two are not mutually exclusive.
In this episode Kate introduces the listener to the Ikigai model, Ikigai is a Japanese term for Purpose, AKA your reason for getting out of bed. It’s that sweet spot of getting paid to do what you love. Throughout your life, your ikigai will shift; it’s never too late to revive and redefine.
You can find out more about Ikigai here: https://www.linkedin.com/pulse/ikigai-finding-sweet-spot-getting-paid-do-what-you-kate/
Kate mentioned the Chimp Paradox:
https://www.amazon.co.uk/Chimp-Paradox-Management-Programme-Confidence/dp/009193558X/
We also broke down what's amiss in the coaching and consulting world, with coaches spending $1,000s on training and certifications yet neglecting the core business skills around attracting clients and getting paid what you're worth.
You can check out Kate's private FB Group "The Lounge for High Achieving Women":
https://www.facebook.com/groups/366186747331767/
Find Kate on LinkedIn: https://www.linkedin.com/in/kate-hunter-%F0%9F%8C%9F-executive-coach-8662ab10/
And also via her website: https://www.kate-hunter.com/
A Bit about Fearless Business:
Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore
And check out the Fearless Business website:
>> https://fearless.biz

Thursday Oct 03, 2019
Business Owners Freedom Formula with Paul Maskill
Thursday Oct 03, 2019
Thursday Oct 03, 2019
Paul Maskill - business coach, multiple business owner, entrepreneur and host of the Business Owners Freedom Formula Podcast.
Paul works with business owners who are looking to make simple culture changes within their businesses which lead to increased turnover and more freedom.
We discussed a lot, most notably the 5 Mistakes Business Owners Make when it comes to Culture:
- Using "I", "me" and "my" instead of "We" when referring to your business and team.
- Delegating tasks without responsibility or understanding of what's involved.
- Not having team meetings (or checking in with yourself regularly if you're a solopreneur)
- Delegating tasks without there being proper systems or processes in place.
- Hiring for talent instead of "family fit" - you can have the best performer but they might alienate themselves from the team and disrupt things too much.
Paul is an avid fan and implementer of the eMyth by Michael E. Gerber:
https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280
And Paul's top tip for budding entrepreneurs is to "Avoid following the status quo, and do things regardless of what other people are telling you to do; the positives normally vastly outweigh the negatives".
Check out Business Owners Freedom Formula Podcast:
https://podcasts.apple.com/gb/podcast/business-owners-freedom-formula-actionable-advice-for/id1225076443
And finally if you want to get a hold of Paul here's his website: https://paulmaskill.com/mastermind
And email address: paul@paulmaskill.com
A Bit about Fearless Business:
Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore
And check out the Fearless Business website:
>> https://fearless.biz

Monday Sep 23, 2019
The Power to Live More - Jo Dodds
Monday Sep 23, 2019
Monday Sep 23, 2019
Jo Dodds works with home based coaches and consultants to improve their productivity, wellbeing and business success in these days of overwhelm so they can ‘live more’. We work with my 5 Fundamentals of Simplify, Systemise, Share, Self Care and Sustain within my online membership site, focused around Community, Accountability, Learning and Materials.
- https://powertolivemore.com
- Https://twitter.com/jododds
- https://www.facebook.com/groups/usingyourpowertolivemore/
- https://www.facebook.com/powertolivemore/
- Https://LinkedIn.com/in/jododds
A Bit about Fearless Business:
Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore
And check out the Fearless Business website:
>> https://fearless.biz

Thursday Sep 19, 2019
The Cancer of 2-Minute Tasks - The Lazy Entrepreneurs
Thursday Sep 19, 2019
Thursday Sep 19, 2019
The Cancer of 2-Minute Tasks; if something needs to be done more than once, find a way to never have to do it again!
Our guests today are Peter Daley-Dickson and Pieter de Villiers of The Lazy Entrepreneurs who specialise in Whole Business Automation.
If you are, like many other business owners, swamped by the day to day, trying to find a different way to work. If you feel that your business is running you or taking over your life, then this podcast episode is for you.
If you want to know more about their Accelerator Programme then please check out:
https://thelazyentrepreneurs.org/fearless
You can check the guys out on Facebook: https://www.facebook.com/WeAreTheLazyEntrepreneurs/
A Bit about Fearless Business:
Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore
And check out the Fearless Business website:
>> https://fearless.biz

Friday Sep 13, 2019
The Art of Disruption - Danny Matthews
Friday Sep 13, 2019
Friday Sep 13, 2019
My guest this week is the master of disruption and branding expert, Danny Matthews:
Danny founded, Mortgy, an app which disrupted the Mortgage market by making the application process so much more simple. Danny was approached by a series of investors, but felt that the "app had done it's job well" and that there was nothing really for people to invest in. So, instead made it available for the greater good.
That process of creation and design led to Danny founding The danny&co. design studio which came about because of a deep desire to create powerful brands with people I believe in.
During the interview we discuss the power of branding, business automation, buffer, zapier, scheduling tools and the benefits they bring to businesses.
If you'd like to know more about Danny, jump onto his LinkedIn:
https://www.linkedin.com/in/theactualdanny/
A Bit about Fearless Business:
Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore
And check out the Fearless Business website:
>> https://fearless.biz

Monday Sep 09, 2019
Multiply Your Money (Part 2) - Andrew Priestley
Monday Sep 09, 2019
Monday Sep 09, 2019
It's not often you get to hang out with a multiple bestselling author, one of the top 1% of coaches IN THE WORLD, and a genuinely all round decent Aussie at that.
My guest this week is Andrew Priestley, a business leadership coach specialising in the applied psychology of achievement and having confidential coaching conversations with clients. Andrew developed the award winning Business Leadership Development model that explores the five principles of highly effective leaders.
Andrew's books include:
- Starting - https://www.amazon.co.uk/Starting-might-have-business-idea/dp/0995605165/
- Sales Genius - https://www.amazon.co.uk/Sales-Genius-sales-professionals-secrets-ebook/dp/B07GZVWNX4/
- The Money Chimp - https://www.amazon.co.uk/Money-Chimp-Andrew-Priestley/dp/0957544073/
- Fit for Purpose Leadership - https://www.amazon.co.uk/Fit-Purpose-Leadership-highest-value-best-practice-ebook/dp/B074TQ6L41/
Among many more.
Andrew gave so much gold that we had to split his interview up into two episodes so please do go back and check out Part One on Episode #20 of the Fearless Business Podcast.
During the interview, we discussed Jay Abraham's statement that "Most small business owners simply don't know how to articulate their value" and "the ability to make the right calls" when the chips are down, and also how important the five core pillars are that lead to growth:
- Impact
- Connection
- Joy
- Discovery/Exploration
- Respect
If you want to reach out to Andrew you can do so here:
LinkedIn: https://www.linkedin.com/in/andrewpriestley/
Web: https://andrewpriestley.com/
A Bit about Fearless Business:
Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore
And check out the Fearless Business website:
>> https://fearless.biz

Thursday Sep 05, 2019
Multiply Your Money (Part 1) - Andrew Priestley
Thursday Sep 05, 2019
Thursday Sep 05, 2019
It's not often you get to hang out with a multiple bestselling author, one of the top 1% of coaches IN THE WORLD, and a genuinely all round decent Aussie at that.
My guest this week is Andrew Priestley, a business leadership coach specialising in the applied psychology of achievement and having confidential coaching conversations with clients.
Andrew developed the award winning Business Leadership Development model that explores the five principles of highly effective leaders.
Andrew's books include:
- Starting - https://www.amazon.co.uk/Starting-might-have-business-idea/dp/0995605165/
- Sales Genius - https://www.amazon.co.uk/Sales-Genius-sales-professionals-secrets-ebook/dp/B07GZVWNX4/
- The Money Chimp - https://www.amazon.co.uk/Money-Chimp-Andrew-Priestley/dp/0957544073/
- Fit for Purpose Leadership - https://www.amazon.co.uk/Fit-Purpose-Leadership-highest-value-best-practice-ebook/dp/B074TQ6L41/
Among many more.
Andrew gave so much gold that we had to split his interview up into two episodes so please do listen out for Part 2 in a few days.
During the interview, we discussed Jay Abraham's statement that "Most small business owners simply don't know how to articulate their value" and "the ability to make the right calls" when the chips are down, and also how important the five core pillars are that lead to growth:
- Impact
- Connection
- Joy
- Discovery/Exploration
- Respect
If you want to reach out to Andrew you can do so here:
LinkedIn: https://www.linkedin.com/in/andrewpriestley/
Web: https://andrewpriestley.com/
A Bit about Fearless Business:
Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore
And check out the Fearless Business website:
>> https://fearless.biz

Friday Aug 09, 2019
Using Events to Serve Not Sell - Nicholas Hill
Friday Aug 09, 2019
Friday Aug 09, 2019
We have a fantastic guest on today's Fearless Business Podcast in the guise of Nicholas Hill, sales process specialist and Founder of Serve to Sell.
Nick and I went into a lot of detail in this episode on the benefits of setting up events as a form of marketing for Coaches and Consultants. he dropped a number of value bombs including:
- Free, Mid & Premium Events
- Following Up before/during/after the Events
- Sponsorship Packages / Sponsored Speakers
- Optimising the process through having bad experiences at events
Nick has also shared two great resources with you:
FREE GUIDE (no opt ins) - on Nick's website: www.servetosell.co.uk/guide
And he also recommended reading "Book Yourself Solid" by Michael Port:
>>> https://www.amazon.co.uk/Book-Yourself-Solid-Reliable-Marketing/dp/1119431220/
A Bit about Fearless Business:
Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore
And check out the Fearless Business website:
>> https://fearless.biz

Monday Jul 29, 2019
Writing Copy that Converts - Mai-Kee Tsang
Monday Jul 29, 2019
Monday Jul 29, 2019
Mai-Kee is a Launch Strategist, & Conversion Copywriter for Personality Driven Online Course Creators
➣ IN A NUTSHELL: I'll help you define your Brand DNA and weave it in your sales messaging throughout your funnel for your online launch, so it actually sounds like YOU.
Whether it's a digital course or a LIVE group program you're launching, I'll take you through my The Black Belt Ethos™ framework - leveraging the power of empathy to coach your prospects towards the conversion.
- My website: www.MaikeeTsang.com (this will have my Instagram + Podcast links)
- Launch Freebie: https://launchguide.maikeetsang.com/
- The Copywriter Club Podcast: https://apple.co/2JLuofO
- The Copy Cure (a copywriting course for fundamentals in personality-driven copy): https://thecopycure.com/
- Copyhackers (online courses for in-depth copy training) https://copyhackers.com/
- Book Recommendation: Breakthrough Advertising: https://amzn.to/30MjsUP
A Bit about Fearless Business:
Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore
And check out the Fearless Business website:
>> https://fearless.biz

Thursday Jul 18, 2019
Pricing Your Products - Articulating Your Value
Thursday Jul 18, 2019
Thursday Jul 18, 2019
Some things I've noticed about Coaches and Consultants:
- They are super bright, intelligent people
- They have an inordinate number of skills and amount knowledge
- Absolutely love helping their clients Get AMAZING results for their client
And yet:
- They work all hours under the sun For maybe 4-5 days per month
- Earning less than the average national wage
- Are completely exhausted If they stop working/selling then their business dies a slow and painful death
So, if any of that resonates then my little bonus episode might help you to understand why this is happening.
Basically you are struggling to articulate your value and undercharging for your services. This is because your clients' perceived value is based on the attachment to your time and NOT the results and outcomes you can deliver for them.
This episode of the podcast will change that. I refer to some slides in the episode, as the audio came from a webinar I delivered, if you'd like the slides then let me know - robin@fearless.biz.
Also, if this resonates then let's jump on a call - https://fearless.biz/app - and I'll help you to articulate your value and get you earning more money!
A Bit about Fearless Business:
Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore
And check out the Fearless Business website:
>> https://fearless.biz

Friday Jul 05, 2019
Selling With Ease - Chris Murray
Friday Jul 05, 2019
Friday Jul 05, 2019
Chris Murray the Managing Director of Varda Kreuz, one of the UK’s most innovative Sales, Customer Service and Management training and development organisations.
Chris has also written a few books and articles - including two Amazon #1 Best Sellers - "The Extremely Successful Salesman’s Club" and "Selling with EASE" Chris shared with us four steps that will help ease friction in your sales process:
- Perfect your client avatar.
- Sales isn't always about being put in the room with the right people.
- How to spot a prospect with a "bleeding neck".
- Get out there and start helping people.
There are some amazing resources available on the Varda Kreuz website:
Chris also mentioned a number of books and resources which you should check out:
- Perry Marshall - "80/20 Marketing": https://www.amazon.co.uk/80-20-Sales-Marketing-Definitive/dp/1599185059/
- Daniel Priestley - "Oversubscribed": https://www.amazon.co.uk/Oversubscribed-How-People-Lining-Business/dp/0857086197/
- Felix Dennis - "How to Get Rich": https://www.amazon.co.uk/How-Get-Rich-Felix-Dennis/dp/009192166X/
- Jim Rohn - "Disgust, Decision, Desire": https://www.youtube.com/watch?v=LtjyexJ4xqI
A Bit about Fearless Business:
Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore
And check out the Fearless Business website:
>> https://fearless.biz

Friday Jun 28, 2019
The Art of Winning Customers Back - Dan Pfister
Friday Jun 28, 2019
Friday Jun 28, 2019
Which marketing strategy consistently delivers the best ROI?
Over the last ten years, we’ve spent thousands of hours testing and executing dozens of different strategies. In total they’ve produced over 50,000 customers and have generated significant revenue. But which strategy consistently delivered the highest ROI? The clear winner, with a 16X ROI, is the customer win-back campaign.
And these campaigns can deliver a superior ROI for almost any type of organization. That’s why businesses ranging from small SaaS companies to billion-dollar enterprises like Dollar Shave Club use them. Why do they work so well? It boils down to this … It’s tough to get a new customer - but it’s relatively easy to win a former customer back. Dan talked about their unique 4-Step Process:
- Survey 10 previous clients and ask them why they left. Narrow their reasons down to 3-4 key reasons.
- Now reach out to your past clients and ask them which of the four reasons did they choose to leave.
- Create a marketing campaign around the one reason which stands out and address the problem with a new solution.
- BONUS - Build partnerships to re-market to new and existing customers.
Dan talked about several books and business resources:
- The Harvard Business Review, March 2016: https://hbr.org/product/harvard-business-review-march-2016/BR1603-MAG-EN
- 7 Habits of Highly Effective People: https://www.amazon.co.uk/Habits-Highly-Effective-People/dp/0684858398
- Outliers – Malcolm Gladwell: https://www.amazon.co.uk/Outliers-Story-Success-Malcolm-Gladwell/dp/0141036257/
- Focus – Daniel Goleman: https://www.amazon.co.uk/Focus-Hidden-Excellence-Daniel-Goleman/dp/1408845881/
- Blue Ocean Strategy: https://www.amazon.co.uk/Blue-Ocean-Strategy-Expanded-Uncontested/dp/1625274491/
If you’d like to contact Dan personally:
you can email him dan@customerwinback.com
I would also highly recommend hopping onto https://customerwinback.com/
and completing their ROI Calculator and also watching the Four Minute Case Study Video.
And finally if you’d like to connect with Dan on LinkedIn you can do so here: https://www.linkedin.com/in/danmpfister/
A Bit about Fearless Business:
Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore
And check out the Fearless Business website:
>> https://fearless.biz

Monday Jun 24, 2019
Monday Jun 24, 2019
Some of the following as well as 77 Marketing Ideas to Try for Your Coaching, Consulting or Freelance Business:
- Lay a brick a day / imperfect action daily / Rome wasn’t built in a day
- Set up tools, reminders, notifications make a plan and write it down
- Trial and Error
- What works for me won’t work for you
- Unicorn marketing…
If you’re not willing to put the effort or time into marketing, then walk away now, it is harder than it’s ever been.
However, if you commit, then you will get results. If you do nothing you’ll never know what works and what doesn’t work.
Download the FREE PDF guide:
Just in case you need the associated PDF doc then here it is:
https://drive.google.com/open?id=1PTMTbLVTlIAg_v1ZUcb5ASJ8dZP0Qoid
And also for all of our Fearless Business FREE Resources, please visit:
https://fearless.biz/resources/
A Bit about Fearless Business:
Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore
And check out the Fearless Business website:
>> https://fearless.biz