The Fearless Business Podcast
 

The Fearless Business Podcast

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Business is hard right? But, there are two types of people. Those who struggle to implement tactics thinking that’s how to grow your business. And those who focus on growing their MINDSET. At Fearless Business we focus on 3 core pillars: 1. First we nail your PRODUCT/OFFER, we teach you how to build a sustainable business doing something you love. 2. We fix your PRICING - this is mostly mindset, learning how to charge 2-3 times your current prices. 3. And finally LEAD FLOW, we show you how to get leads and convert them at your higher price point. For more information visit: https://fearless.biz and https://www.robinwaite.com

Episodes

The Power to Live More - Jo Dodds

Monday Sep 23, 2019

Monday Sep 23, 2019

Jo Dodds works with home based coaches and consultants to improve their productivity, wellbeing and business success in these days of overwhelm so they can ‘live more’. We work with my 5 Fundamentals of Simplify, Systemise, Share, Self Care and Sustain within my online membership site, focused around Community, Accountability, Learning and Materials.

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website:
>> https://fearless.biz

Read more

The Cancer of 2-Minute Tasks - The Lazy Entrepreneurs

Thursday Sep 19, 2019

Thursday Sep 19, 2019

The Cancer of 2-Minute Tasks; if something needs to be done more than once, find a way to never have to do it again!

Our guests today are Peter Daley-Dickson and Pieter de Villiers of The Lazy Entrepreneurs who specialise in Whole Business Automation.

If you are, like many other business owners, swamped by the day to day, trying to find a different way to work. If you feel that your business is running you or taking over your life, then this podcast episode is for you.

If you want to know more about their Accelerator Programme then please check out:

https://thelazyentrepreneurs.org/fearless

You can check the guys out on Facebook: https://www.facebook.com/WeAreTheLazyEntrepreneurs/

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website:
>> https://fearless.biz

Read more

The Art of Disruption - Danny Matthews

Friday Sep 13, 2019

Friday Sep 13, 2019

My guest this week is the master of disruption and branding expert, Danny Matthews:

Danny founded, Mortgy, an app which disrupted the Mortgage market by making the application process so much more simple. Danny was approached by a series of investors, but felt that the "app had done it's job well" and that there was nothing really for people to invest in. So, instead made it available for the greater good.

That process of creation and design led to Danny founding The danny&co. design studio which came about because of a deep desire to create powerful brands with people I believe in.

During the interview we discuss the power of branding, business automation, buffer, zapier, scheduling tools and the benefits they bring to businesses.

If you'd like to know more about Danny, jump onto his LinkedIn:

https://www.linkedin.com/in/theactualdanny/

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website:
>> https://fearless.biz

Read more

Multiply Your Money (Part 2) - Andrew Priestley

Monday Sep 09, 2019

Monday Sep 09, 2019

It's not often you get to hang out with a multiple bestselling author, one of the top 1% of coaches IN THE WORLD, and a genuinely all round decent Aussie at that.

My guest this week is Andrew Priestley, a business leadership coach specialising in the applied psychology of achievement and having confidential coaching conversations with clients. Andrew developed the award winning Business Leadership Development model that explores the five principles of highly effective leaders.

Andrew's books include:

Among many more.

Andrew gave so much gold that we had to split his interview up into two episodes so please do go back and check out Part One on Episode #20 of the Fearless Business Podcast.

During the interview, we discussed Jay Abraham's statement that "Most small business owners simply don't know how to articulate their value" and "the ability to make the right calls" when the chips are down, and also how important the five core pillars are that lead to growth:

  1. Impact
  2. Connection
  3. Joy
  4. Discovery/Exploration
  5. Respect

If you want to reach out to Andrew you can do so here:

LinkedIn: https://www.linkedin.com/in/andrewpriestley/
Web: https://andrewpriestley.com/

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website:
>> https://fearless.biz

Read more

Multiply Your Money (Part 1) - Andrew Priestley

Thursday Sep 05, 2019

Thursday Sep 05, 2019

It's not often you get to hang out with a multiple bestselling author, one of the top 1% of coaches IN THE WORLD, and a genuinely all round decent Aussie at that.

My guest this week is Andrew Priestley, a business leadership coach specialising in the applied psychology of achievement and having confidential coaching conversations with clients.

Andrew developed the award winning Business Leadership Development model that explores the five principles of highly effective leaders.

Andrew's books include:

Among many more.

Andrew gave so much gold that we had to split his interview up into two episodes so please do listen out for Part 2 in a few days.

During the interview, we discussed Jay Abraham's statement that "Most small business owners simply don't know how to articulate their value" and "the ability to make the right calls" when the chips are down, and also how important the five core pillars are that lead to growth:

  1. Impact
  2. Connection
  3. Joy
  4. Discovery/Exploration
  5. Respect

If you want to reach out to Andrew you can do so here:

LinkedIn: https://www.linkedin.com/in/andrewpriestley/
Web: https://andrewpriestley.com/

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website:
>> https://fearless.biz

Read more

Using Events to Serve Not Sell - Nicholas Hill

Friday Aug 09, 2019

Friday Aug 09, 2019

We have a fantastic guest on today's Fearless Business Podcast in the guise of Nicholas Hill, sales process specialist and Founder of Serve to Sell.

Nick and I went into a lot of detail in this episode on the benefits of setting up events as a form of marketing for Coaches and Consultants. he dropped a number of value bombs including:

  • Free, Mid & Premium Events
  • Following Up before/during/after the Events
  • Sponsorship Packages / Sponsored Speakers
  • Optimising the process through having bad experiences at events

Nick has also shared two great resources with you:

FREE GUIDE (no opt ins) - on Nick's website: www.servetosell.co.uk/guide

And he also recommended reading "Book Yourself Solid" by Michael Port:
>>> https://www.amazon.co.uk/Book-Yourself-Solid-Reliable-Marketing/dp/1119431220/

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website:
>> https://fearless.biz

Read more

Writing Copy that Converts - Mai-Kee Tsang

Monday Jul 29, 2019

Monday Jul 29, 2019

Mai-Kee is a Launch Strategist, & Conversion Copywriter for Personality Driven Online Course Creators

➣ IN A NUTSHELL: I'll help you define your Brand DNA and weave it in your sales messaging throughout your funnel for your online launch, so it actually sounds like YOU.

Whether it's a digital course or a LIVE group program you're launching, I'll take you through my The Black Belt Ethos™ framework - leveraging the power of empathy to coach your prospects towards the conversion.

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website:
>> https://fearless.biz

Read more

Pricing Your Products - Articulating Your Value

Thursday Jul 18, 2019

Thursday Jul 18, 2019

here's the trick: it's not just about picking a bigger number and hoping your clients go along with it. If your costs increase, or if you’re delivering more value, you have every right, and sometimes a genuine need, to raise your prices. The key is to be open and honest with your clients about why the change is happening. Use your emails, blog posts, or even your social media to clearly communicate the reasons behind the increase.

Raising your prices is also the perfect opportunity to remind your clients of all the benefits they get from working with you. People aren’t just paying for your time, they’re investing in your skills, knowledge, and the transformation you offer. And if you’re feeling adventurous, rolling out a new product, service, or even a “premium” version can make a higher price feel natural and justified. Clients are often happy to pay more when they see additional value, think free delivery, bonus features, or special access.

A little transparency and a dash of extra value can go a long way, often resulting in stronger relationships and more sales. And remember: when you confidently own your pricing, your clients will feel that confidence too.

Staying Competitive: The Power of Monitoring Your Market

Just like you wouldn’t set off on a road trip without checking the map, you shouldn’t price your products or services without keeping an eye on what’s happening around you. At Fearless Business, we know that regularly checking in on your competitors and your clients is a crucial part of pricing confidently.

Here’s how it works:

  • Know What the Market Is Doing: By keeping tabs on your competitors’ prices, you spot trends early. Maybe a rival starts charging more for a premium service, or perhaps someone offers a tempting low price. When you’re aware, you can decide whether to adjust your own prices, highlight what sets you apart, or refocus your marketing message.

  • Listen to Your Clients: Nothing beats direct feedback. Run satisfaction surveys or simply ask clients how they feel about your pricing. If you consistently hear that something feels “expensive,” it doesn’t always mean you need to lower your price, it might just be time to better explain the value you deliver.

  • Test and Tweak: Pricing isn’t carved in stone. Play with different strategies for different offers or markets. For example, Apple charges a premium because they pair their iPhones with unbeatable design and service. You can do the same by highlighting what makes your solution extraordinary.

  • Measure What Matters: Track which products or services are your bestsellers, and make sure they’re giving you healthy profit margins. Adjust pricing based on real results, not just gut instinct.

Building a sustainable business is about giving yourself permission to adapt, test, learn, and evolve. Stay curious, keep learning, and never be afraid to tweak your approach as you gain more insight into your clients and your competition.

Why You Should Keep a Close Eye on Your Prices

Let’s be real, pricing isn’t a “set it and forget it” affair. Markets shift, competitors get clever, and customer expectations are on a never-ending rollercoaster. If you want your business (and your peace of mind) to stay solid, regularly checking in on your pricing is a must.

Here’s why it matters:

  • Stay Ahead of the Curve: If your competitors suddenly drop or hike their prices, you want to know before your customers do. This gives you the chance to react strategically, without scrambling or undercutting your value.
  • Connect With Your Clients: Open conversations with your customers, through feedback or quick surveys, can reveal if your pricing feels too steep or, on the flip side, worryingly cheap. Sometimes it’s not about the number, but whether you’re truly showing the worth of what you offer.
  • Spot the Winners: Tracking which products or services are flying off the shelves (and which are gathering dust) helps you spot trends and direct your efforts toward what brings the best margin.
  • Fine-Tune Your Strategy: Pricing isn’t just about making more money. It’s about building trust, showing your confidence, and finding that sweet spot where you get paid what you deserve while keeping clients thrilled with their results.

By being proactive with your pricing, not waiting for a crisis, you’re setting up your business for resilience and growth.

And as we guide you to confidently attract leads at your premium rates, just know: paying attention to your pricing is one of the smartest wins you can lock in.

Why Researching Competitor Pricing Matters

Now, before you can confidently set your own prices (or hike them up to where they deserve to be), it’s essential that you first peek over the fence to see what your neighbors are charging. Why? Because understanding competitor pricing positions you to make smarter decisions, not just wild guesses.

Think of it like this: if you price your offer way below industry standards, you risk undervaluing your own expertise and attracting bargain hunters instead of dream clients. If you go too high without justification, potential clients might bolt for someone who seems to offer the “same” thing for less.

Researching competitor pricing gives you:

  • Perspective on Market Expectations. By knowing the price range in your industry or niche, you’ll have a sanity check, are you wildly out of sync, or are you right in the sweet spot?
  • Insight into Value Positioning. Are your competitors touting higher prices because they include extra perks, use premium materials, or have a sterling reputation? Spotting these details helps you decide if, where, and how you can stand out and command a higher rate.
  • Clarity on Your Differentiation. When you know what others charge and why, you can pinpoint what makes you different, and communicate that difference, whether it’s bespoke service, faster turnaround, or results that knock socks off.
  • A Leg Up in Negotiations. There’s power in confidence. When you know the landscape, you’re less likely to be blindsided by objections like, “But so-and-so only charges X.” You can stand firm, and explain exactly why you’re worth your price.

How do you uncover competitor pricing? Check their websites, browse marketplaces (Amazon, eBay, Etsy, you name it), or even download public rate cards when available. Don’t forget, real clients can be a goldmine of insight, ask them what they’ve paid elsewhere and why they switched (or would consider switching) to you.

With this knowledge, you’re not guessing, you’re pricing purposefully and profitably.

Leveraging Customer Surveys for Smarter Pricing

Customer surveys are one of the most powerful yet underrated tools in your pricing arsenal. They take the guesswork out of what your clients truly value and what they’re actually willing to pay. At Fearless Business, we’re big fans of regularly checking in with your audience, not because it’s the trendy thing to do, but because honest feedback is pure gold.

Here are a few ways you can use customer surveys to refine your pricing decisions:

  • Gauge Willingness to Pay: Don’t just assume your price is right. Instead, ask clients directly what they would pay and what alternatives they’ve tried before. That way, your pricing isn’t just a shot in the dark.
  • Spot Price Resistance: If you repeatedly hear that your services seem expensive, dig deeper. It could be less about the price, and more about a gap in how you’re communicating your value. Surveys help you pinpoint where those disconnects happen.
  • Identify Competitors: By learning which other brands or experts your clients have considered, you’re better equipped to position yourself (and adjust your rates) in a way that makes you the obvious choice.

And most importantly, don’t make this a one-off exercise. Continually gathering feedback means you can adapt quickly, stay ahead of the curve, and keep both your bank balance and your clients in a very happy place.

Figuring Out Your Margin: Keeping It Simple

Let’s face it, working out how much to charge can feel like playing darts in the dark. But there’s a straightforward starting point: once you know your fixed and variable costs, the next step is deciding what margin to add on top.

Here’s how to approach it:

  • Choose Your Margin Wisely: Take a look at what your competitors are charging, not so you copy them, but so you know where you stand in the market. Then, think about the value you deliver and your own business goals.
  • Start With a Percentage: Many business owners pick a standard percentage to add, say, 30%, 50%, or even 100% if the market allows. For example, if your total cost per service is £100 and you want a 50% margin, you’d charge £150.
  • Check for Value Alignment: Does your price reflect the expertise, care, and transformation you deliver? If you’re under-pricing, you’re not serving yourself (or your clients) well.
  • Stress-Test Your Prices: Ask yourself, “If I double my margin, what would I need to change about the client experience to make it irresistible at that price?” This isn’t just theory, it’s the kind of bold question brands like Apple or Tesla ask themselves all the time.

Calculating your margin isn’t just about covering costs, it’s about creating the breathing space you need to deliver epic results and grow without burning out. When in doubt, aim a little higher; it’s easier to come down later than to raise your prices after the fact.

Why Knowing Your Break-Even Matters in Pricing

Before you go wild with pricing, there’s a crucial checkpoint: knowing your break-even costs. This is where a lot of bright business minds trip up, pricing with gut feel or copying competitors, instead of looking at the real numbers.

Your break-even point is the minimum you need to earn just to cover your outgoings, so you’re not dipping into your own pocket or racking up credit card debt with each sale. If you skip this step, you risk working flat out and still coming up short at the end of the month.

Here’s how it works:

  • Fixed costs are your constants, things like rent, insurance, software subscriptions, even your Zoom account (thanks, tech revolution).
  • Variable costs change with each customer, like the cost of materials, packaging, or payment processing fees Stripe and PayPal love to collect.

If you charge less than it actually costs to run your business (counting both fixed and variable), every sale means you’re digging a deeper hole. Let’s not do that, shall we?

So, get a handle on your numbers before you set your prices. Crunch your costs, layer on a profit margin, and make sure every client lifts you closer to financial freedom, not further away.

Because if you don’t have your break-even nailed, pricing becomes a guessing game, and the house always wins.

Using Lower Pricing to Break Into an Established Market

One tried-and-tested way businesses can make a splash in a crowded market is by strategically offering lower prices when they first launch. This isn’t about a permanent race to the bottom. Think of it like the classic “try before you buy” at your local Whole Foods, except you’re letting customers experience your value at a lower price point to build trust and excitement.

Here’s how it often works:

  • Build Awareness Fast: By pricing your initial offering below what established competitors charge, you instantly turn heads and give customers a compelling reason to try you out.
  • Prove Your Value: When customers see they’re getting solid results or a better experience for less, you’re already sowing the seeds for future loyalty.
  • Raise Prices Confidently: Once you’ve delivered that value and built a foundation of happy clients, you’re in a much stronger position to raise your prices, often to match or exceed the competition.

The trick is to avoid staying in “discount mode” too long. Use this approach as a launchpad, then focus on showcasing the unique value, results, and transformation you bring, just like we advocate when helping coaches and consultants price with confidence.

Some things I've noticed about Coaches and Consultants:

  • They are super bright, intelligent people
  • They have an inordinate number of skills and amount knowledge
  • Absolutely love helping their clients Get AMAZING results for their client

And yet:

  • They work all hours under the sun For maybe 4-5 days per month
  • Earning less than the average national wage
  • Are completely exhausted If they stop working/selling then their business dies a slow and painful death

So, if any of that resonates then my little bonus episode might help you to understand why this is happening.

Basically you are struggling to articulate your value and undercharging for your services. This is because your clients' perceived value is based on the attachment to your time and NOT the results and outcomes you can deliver for them.

This episode of the podcast will change that. I refer to some slides in the episode, as the audio came from a webinar I delivered, if you'd like the slides then let me know - robin@fearless.biz.

Also, if this resonates then let's jump on a call - https://www.robinwaite.com/app - and I'll help you to articulate your value and get you earning more money!

Where Can You Find Your Competitors’ Prices?

So, you’re probably wondering, “How do I figure out what my competitors are charging?” Great question, and absolutely essential if you’re going to start charging what you’re worth.

Here are a few practical ways to do your homework:

  • Check Their Websites: Many businesses (especially coaches, consultants, and freelancers) share their pricing or at least give clues about their packages right on their site.
  • Browse Marketplaces: Have a snoop around online marketplaces like Amazon, eBay, and Etsy. These platforms are goldmines for seeing real rates in action, great for product businesses or anyone bundling services.
  • Download Rate Cards: Service businesses often make their pricing transparent by offering downloadable rate cards. It never hurts to take a look.
  • Look for Public Contracts: If any of your competitors work with local authorities or government, those contract values are usually public, just a bit of digging required!
  • Use Technology to Your Advantage: Price monitoring tools can track competitor adjustments for you (so you don't have to watch all day).
  • Ask Your Customers: There’s no shame in simply asking your clients (or prospects!) what other folks are charging them or pitching.

Now, don’t get sucked into a race to the bottom just because you know what others are charging. Use this info to benchmark, but remember: articulate your VALUE and price for the transformation you deliver, not just your time.

What Are Fixed Costs?

Let’s talk about one of those business buzzwords you hear tossed around, fixed costs. These are the expenses that just keep turning up, month after month, no matter how many clients you sign or products you ship out.

So, before you panic about bills piling up, here’s a quick rundown of what tends to fall into this category:

  • Rent or mortgage payments on your office/working space
  • Staff salaries (yep, even if it’s just Brenda answering emails)
  • Insurance premiums and loan repayments
  • Utility bills that trickle in, like electricity, internet, water, and gas
  • Depreciation of your trusty laptop and other office equipment

In other words, fixed costs are those regular outgoings you can count on, rain or shine, orders or no orders. The sooner you have a handle on these, the less likely you’ll be caught off guard when it’s time to review your pricing strategy or scale your business.

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website:
>> https://www.fearless.biz

Read more

Selling With Ease - Chris Murray

Friday Jul 05, 2019

Friday Jul 05, 2019

Chris Murray the Managing Director of Varda Kreuz, one of the UK’s most innovative Sales, Customer Service and Management training and development organisations.

Chris has also written a few books and articles - including two Amazon #1 Best Sellers - "The Extremely Successful Salesman’s Club" and "Selling with EASE" Chris shared with us four steps that will help ease friction in your sales process:

  • Perfect your client avatar.
  • Sales isn't always about being put in the room with the right people.
  • How to spot a prospect with a "bleeding neck".
  • Get out there and start helping people.

There are some amazing resources available on the Varda Kreuz website:

Chris also mentioned a number of books and resources which you should check out:

Looking for More Inspiration?

If you're keen to dive deeper into motivational or business-focused insights, there’s a wealth of great reading and viewing out there. For fresh perspectives and advice, consider exploring thought leadership on platforms like Quora, Medium, or Substack. If you prefer learning via video, YouTube hosts countless channels dedicated to business strategy, personal development, and entrepreneurial journeys, plenty to keep your momentum going.

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website:
>> https://fearless.biz

Read more

The Art of Winning Customers Back - Dan Pfister

Friday Jun 28, 2019

Friday Jun 28, 2019

Which marketing strategy consistently delivers the best ROI?

Over the last ten years, we’ve spent thousands of hours testing and executing dozens of different strategies. In total they’ve produced over 50,000 customers and have generated significant revenue. But which strategy consistently delivered the highest ROI? The clear winner, with a 16X ROI, is the customer win-back campaign.

And these campaigns can deliver a superior ROI for almost any type of organization. That’s why businesses ranging from small SaaS companies to billion-dollar enterprises like Dollar Shave Club use them. Why do they work so well? It boils down to this … It’s tough to get a new customer - but it’s relatively easy to win a former customer back. Dan talked about their unique 4-Step Process:

  1. Survey 10 previous clients and ask them why they left. Narrow their reasons down to 3-4 key reasons.
  2. Now reach out to your past clients and ask them which of the four reasons did they choose to leave.
  3. Create a marketing campaign around the one reason which stands out and address the problem with a new solution.
  4. BONUS - Build partnerships to re-market to new and existing customers.

Dan talked about several books and business resources:

If you’d like to contact Dan personally:

you can email him dan@customerwinback.com 

I would also highly recommend hopping onto https://customerwinback.com/ 

and completing their ROI Calculator and also watching the Four Minute Case Study Video.

And finally if you’d like to connect with Dan on LinkedIn you can do so here: https://www.linkedin.com/in/danmpfister/ 

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website:
>> https://fearless.biz

Read more

77 Marketing Ideas to Try for Your Coaching, Consulting or Freelance Business

Monday Jun 24, 2019

Monday Jun 24, 2019

Some of the following as well as 77 Marketing Ideas to Try for Your Coaching, Consulting or Freelance Business:

  • Lay a brick a day / imperfect action daily / Rome wasn’t built in a day
  • Set up tools, reminders, notifications make a plan and write it down
  • Trial and Error
  • What works for me won’t work for you
  • Unicorn marketing…

If you’re not willing to put the effort or time into marketing, then walk away now, it is harder than it’s ever been.

However, if you commit, then you will get results. If you do nothing you’ll never know what works and what doesn’t work.

Download the FREE PDF guide:

Just in case you need the associated PDF doc then here it is:

https://drive.google.com/open?id=1PTMTbLVTlIAg_v1ZUcb5ASJ8dZP0Qoid

And also for all of our Fearless Business FREE Resources, please visit:
https://fearless.biz/resources/ 

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website:
>> https://fearless.biz

Read more

The Charm Offensive Method - Jon Buchan

Monday Jun 17, 2019

Monday Jun 17, 2019

Jon Buchan is the leader of a 11,000+ strong community dedicated to the "Charm Offensive" approach, a unique cold sales approach which is uniquely powerful and really works. His approach has led to booking meetings with the likes of Redbull, Pepsi, Hewlett Packard, Symantec, and countless other global brands and corporations.

Jon now helps ambitious founders and sales teams stand out, book sales opportunities with their ideal clients, and build their influence online.

Jon Buchan’s Accidental Breakthrough with Cold Emails

Jon’s story begins with a simple but daring experiment, crafting a cold email to total strangers in the hope of landing fresh business. What happened next was nothing short of serendipitous. That single email, written almost off-the-cuff, cut through the noise, lighting up inboxes and opening doors to impressive clients like Red Bull, Pepsi, and Hewlett Packard.

Jon realised he’d stumbled onto something special, a quirky, human approach to copywriting that didn’t just work for cold emails. This method turned out to be just as powerful in all corners of sales and marketing, whether that’s email marketing, Facebook ads, or sales pages. By mixing wit, honesty, and a bit of personality, Jon discovered a formula that truly gets results where others fall flat.

Harnessing Radical Candour and Humour in Cold Outreach

If you’ve ever shuddered at the thought of sending a cold email, you’re not alone. Most of us freeze up, terrified we'll sound desperate, or even worse, utterly forgettable. But what if you could actually enjoy the process and start real conversations that land you dream clients, just like Redbull, Pepsi, and HP?

Jon Buchan’s journey offers a refreshing twist: he discovered, practically by accident, that blending radical candour with humour gets attention in all the right ways. Instead of safe, robotic messages, he advocates for emails that stand out by being open, a bit cheeky, and 100% human. Think less “Dear Sir/Madam,” more “I’m writing to you because, frankly, you seem way too interesting to ignore, and I promise, no hard sells or boring pitches.”

Here’s how you can use this approach in your own campaigns:

  • Be honest, and bold: Forget corporate fluff. Acknowledge why you're reaching out and why it feels awkward, then shift into exactly how you can help.
  • Lighten up: Inject humour into your message. A clever subject line or witty opening sentence can work wonders to break the ice (Jon’s emails have opened doors at some of the world’s most recognized brands).
  • Short and sweet: Don’t ramble. Make your point quickly, just as you’d do if you were talking to a busy CEO at Starbucks.
  • Make it about them: Flattery can be irresistible, but be genuine. Mention something specific about their business or recent work that honestly caught your attention.

Done right, this mix of honesty and personality not only helps you avoid the spam folder, it makes the whole process far more enjoyable for everyone involved. And, as Jon shows, it can lead to the kind of responses (and meetings) that transform your pipeline.

During my interview with Jon we discuss:

  • How marketing is about repelling the wrong sorts of clients from our businesses as much as it is about attracting the right clients into our business – and if you’re going to do that at least let’s make it a fun process.
  • How imperfect action every day beats perfect action hands down.
  • Forget the platitudes and be mindful about how you utilise your time because life is too short.

Jon also mentioned Dave Trott’s YouTube Channel where he talks about 3 simple steps in marketing:

  1. Attention (Jon recommends using humour)
  2. Communication (your needs)
  3. Persuade (offer something of value in return)

Dave Trott’s YouTube series: “The Art of Persuasion” is here:
https://www.youtube.com/watch?v=tYsPAGj6_hU

Jon’s FREE GIFT to you all is here: https://charm-offensive.co.uk/free 

And finally the Charm Offensive Facebook group: https://www.facebook.com/groups/charmoffensivegroup/ 

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website:
>> https://fearless.biz

Read more

Running a Spiritual Business - Ollie Trew

Wednesday Jun 12, 2019

Wednesday Jun 12, 2019

Ollie Trew is the Founder of the Spiritual Entrepreneurs Club, a Spiritual Business Coach and organiser of spiritual business events and retreats all around the globe.

In today's episode we discuss:

  • What is a Spiritual Business?
  • What makes spiritual business owners stand apart from other businesses?
  • Why it's important to bring freedom and fun into running a business, ergo Richard Branson
  • Blue ocean versus red ocean strategies
  • The makeup of a spiritual business in terms of energy, alignment, focus, leverage and sense of achievement.

You can join The Spiritual Entrepreneur Club here: https://www.facebook.com/groups/spiritualentrepeneurclub/  Connect with Ollie himself on Facebook: https://www.facebook.com/ollie.trew 

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website:
>> https://fearless.biz

Read more

Confidence and Resilience - Angie McQuillin

Wednesday Jun 05, 2019

Wednesday Jun 05, 2019

Angie McQuillin is a Confidence and Career Success Coach. She specialises around topics of confidence, resilience, assertiveness, and career development, with over 20 years of research in her coaching specialisms.

She works with people privately in 1-2-1s but also works with corporates too.

During the interview we discuss:

  • The psychology behind how we build belief system
  • How this impacts how we interpret the world
  • Difference between someone resilient and someone who is not
  • Model of value-based living
  • How to make each event a success even if you don't 'win'

You can find Angie here:

LinkedIn Profile URL - https://www.linkedin.com/in/angiemcquillincoaching/
Facebook Page - https://www.facebook.com/angiemcquillin

And finally, the resources Angie Recommends you check out can be found here:

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website:
>> https://fearless.biz

Read more

What to Look for in a Coach - Adam Brooks

Wednesday May 29, 2019

Wednesday May 29, 2019

Finding a coach is hard enough, but finding a good one is nigh on impossible!

So, it was a pleasure inviting Adam Brooks onto the Fearless Business Podcast to talk, in depth, about How to Find the Best Coach and What to Look for in a Coach.

We discuss that business coaching isn't about money, it's actually about human connection, and delivering amazing value to the world.

I am also blown away at the end when Adam and I talk about how he managed to raise over £3,500 for his chosen charity, the Scoo-b-Doo Foundation off the back of one single 30-minute business talk at a local event.

Adam is the Founder of Sales Academy, a UK based Sales and Business Coaching company.

Adam has over 20 years sales and commercial experience. Business owner x 4 and a seasoned trainer. Coach, facilitator and professional speaker.

If you want to find out more about Adam then check out the following resources:

During the conversation we mentioned several AMAZING resources for business owners and coaches alike, here they are:

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website:
>> https://fearless.biz

Read more

Don‘t Sell, Serve - Maxwell Nee

Wednesday May 22, 2019

Wednesday May 22, 2019

MoreCommittedClients.com is…

A business with real purpose: We help you to grow your purpose-driven Coaching, Consulting or Service business - so that together, we can really make an enormous difference in our world.

We extend that impact by making sure that everything we do gives back in ways that really change lives, thanks to our partnership with B1G1 (www.B1G1.com)

And Maxwell in his words

I'm a Marketing & Business Growth Expert.

I quit my soulless job in Corporate Banking in Oct 2017 and have dedicated myself to serving coaches just like you, who are passionate about making an exponential impact. I've built two successful 6-figure coaching/consulting businesses.

If you don't believe you can do it too... we should have a conversation.

During the Podcast we discussed a couple of great resources as well:

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website:
>> https://fearless.biz

Read more

Why We Justify Making Incorrect Decisions - Unconscious Bias and Cognitive Dissonance

Monday May 20, 2019

Monday May 20, 2019

  1. Introduction - Black Box Thinking https://www.amazon.co.uk/Black-Box-Thinking-Surprising-Success/dp/1473613779
  2. What is Cognitive Dissonance? This produces a feeling of mental discomfort leading to an alteration in one of the attitudes, beliefs or behaviours to reduce the discomfort and restore balance. For example, when people smoke (behaviour) and they know that smoking causes cancer (cognition), they are in a state of cognitive dissonance.
  3. What is unconscious bias? - use the example of the person just hearing “Insurance” just because they are in insurance and missing the point of a video. https://www.eliinc.com/five-real-world-examples-of… Standing up and speaking whilst assuming everyone knows what you’re talking about.
  4. Not putting prices up because no-one will buy. You know that putting your prices up will make your life better/easier but you don’t do it because of what “might” happen.
  5. Selling the wrong product (i.e. giving books away rather than selling them for £5 each)
  6. When someone doesn’t pay you, you know you’ll be better of moving on and finding a better client yet you still let the negative experience bother you.
  7. In a way comparing ourselves to others creates cognitive dissonance because what the other person is doing goes against our own core beliefs and makes us feel uncomfortable (imposter syndrome?)
  8. As a business grows the market shifts and the business needs to change in order to adapt to the new market which create CD.
  9. Now think about the client/customer relationship.

Quite often...all the time in fact, clients experience CD when they are looking at buying your product or service. They have a certain belief of how you work, the results you deliver, how much it costs, how long it takes etc however by the end of your consultation their core belief needs to change in order to sell the product.

About your host today:

Robin Waite is the Founder of Fearless Business, a 12-Week Accelerator which does the following:

Core Pillar #1 - Product Architecture. About 50% of the Fearless Business Accelerator is about nailing down your offer and building out the full 7-Step Product Architecture Model.

Core Pillar #2 - Pricing. If you nail your pricing you will start to price and sell your way out of scarcity and the Sales Cycle of Doom. Knowing your numbers is the key to success in the FBA.

Core Pillar #3 - Lead Flow: generating leads and creating friction-less sales.

If you want to know more about the programme, me or how I work then please jump onto my website:
>>> https://robinwaite.com/case-study

And as I mentioned I'd love it if you bought a copy of Take Your Shot from Amazon:
>>> https://www.amazon.co.uk/Take-Your-Shot-Business-Attract/dp/0995776806/

Equally I am happy to gift you a copy but you MUST PROMISE ME that you'll leave a review.

You can apply for a FREE review copy of Take Your Shot here: http://bit.ly/TYSPromo 

Or just email me for a chat!! I love helping businesses to become more successful, and getting results for my clients is what gets me out of bed each day.

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website:
>> https://fearless.biz

Read more

LEAKED - Live Coaching Call - Helen Ponting

Monday May 13, 2019

Monday May 13, 2019

With Helen’s permission I’m pleased to share with you the (edited) recording from a live consultation.

Helen Ponting is an ex-police officer with a demonstrated history of working in the real estate industry. Skilled in Coaching, Law Enforcement, Public Speaking, Risk Assessment, and Management. Strong professional with a Post Graduate Certificate in Education focused in Learning and Development from University of the West of England.

And a best-selling author of her book, Speak Up – How to Ask for What You Want, Talk About What Matters and Make Yourself Heard. https://www.amazon.co.uk/Speak-Up-Helen-Ponting/dp/1781333483/  You can also find out more about Helen via her LinkedIn profile as well: https://www.linkedin.com/in/helen-ponting/ 

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website:
>> https://fearless.biz

Read more

Habits - The Quickest Route to Growth is to Automate Habits - Robin Waite

Monday Apr 29, 2019

Monday Apr 29, 2019

If you're new don't forget to hit the SUBSCRIBE button!

Your brain builds habits because it associates positive rewards when tasks are completed to OUR satisfaction. So I created 7 simple tips to help build automatic habits.

Here's what I cover on this episode:

  1. Alfred North Whitehead - Civilisation advances by extending the number of operations we can perform without thinking about them Knock down the smallest domino first.
  2. 1,000 Chances - Are You Feeling Lucky?
  3. The Paradox of Choice - too much choice creates procrastination (doing 8 things means they only get 12.5% of your attention/time)
  4. Systems - Zapier, LastPass, CRM, Xero, ToDoIst etc
  5. Batching Work
  6. Emails Financial Automation
  7. Standing Orders are your friend

Robin Waite is the Founder of Fearless Business, a 12-Week Accelerator which does the following:

Core Pillar #1 - Product Architecture. About 50% of the Fearless Business Accelerator is about nailing down your offer and building out the full 7-Step Product Architecture Model. 

Core Pillar #2 - Pricing. If you nail your pricing you will start to price and sell your way out of scarcity and the Sales Cycle of Doom. Knowing your numbers is the key to success in the FBA.

Core Pillar #3 - Lead Flow: generating leads and creating friction-less sales.

If you want to know more about the programme, me or how I work then please jump onto my website:
>>> https://robinwaite.com/case-study

And as I mentioned I'd love it if you bought a copy of Take Your Shot from Amazon:
>>> https://www.amazon.co.uk/Take-Your-Shot-Business-Attract/dp/0995776806/

Equally I am happy to gift you a copy but you MUST PROMISE ME that you'll leave a review. You can apply for a review copy of Take Your Shot here: http://bit.ly/TYSPromo

Or just email me for a chat!! I love helping businesses to become more successful, and getting results for my clients is what gets me out of bed each day.

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website:
>> https://fearless.biz

Read more

The power of Podcasting for Business Owners - Tom Schwab

Friday Apr 26, 2019

Friday Apr 26, 2019

Tom Schwab is the Chief Evangelist Officer of Interview Valet. Tom’s first job out of college was running nuclear power plants in the Navy. He’s run a nuclear reactor and a small business. One was easy because it came with an instruction manual.

Tom’s passion is in building and operating the Targeted Interview System to provide you a steady deluge of traffic, leads, and sales. Tom lives online but resides with his family in Kalamazoo, MI (yes, it really exists).

Interview Valet makes it easy for the podcast host and the guest. We take care of everything but the speaking. A white glove concierge level service, you get on the big podcasts and turn listeners into leads with a proven marketing system.

To find out more about Interview Valet and apply for a copy of Tom’s great book, Podcast Guest Profits, jump onto the following website: https://interviewvalet.com/fearless   

And for Tom’s book:
https://www.amazon.com/PODCAST-GUEST-PROFITS-business-interview-ebook/dp/B01N01ZIF7/ 

A Bit about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website:
>> https://fearless.biz

Read more
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