The Fearless Business Podcast

Most people follow all of the steps that the Gooroos and Experts tell you to follow from a marketing perspective and you have a queue of clients rolling up day-in-day out waiting to part with their cash and buy your products, right?

Not so, but why is that?

I’ve created the “perfect” 5-Step Marketing Funnel to illustrate what’s happening in 2022 with Marketing.

Here’s the five steps in my Perfect Marketing Funnel:

VERY IMPORTANT! You must follow the steps down to the letter:

1. Grab your mobile phone
2. Open up your favourite web browser
3. Navigate to your local Amazon website
4. Pop in Take Your Shot
5. Now go and Buy the Kindle

Don’t worry, if you’ve done the exercise, email me a screenshot of your purchase with your address and I’ll send you a signed copy of Take Your Shot, wherever you are in the world :-)

Whenever I do this exercise with a live audience there’s only ever about 30-40% of the audience who manage to download the Kindle

Effectively what this demonstrates is that there is friction in the marketplace:

• I’m remarketing to people who’ve already bought the book
• Some people simply don’t trust me
• Your phone or the Amazon website aren’t working
• You don’t own a Kindle
• You simply can’t make it work

What inevitably happens is that most people end up spraying marketing shit all over their prospects without realising it, believing that their marketing should simply “work”

• Only about 2% of your audience are ready to buy right now
• So just be mindful of your marketing budget/time and remember this exercise
• Not only that but most of you don’t have a simple 5-Step Funnel laid out in the format I’ve laid out my customer journey hence creating even more friction

To find out more about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website:
>> https://fearless.biz

Jake Kelfer is a lifestyle entrepreneur, life elevator, and coach to ambitious entrepreneurs and freedom seekers helping people create incredibly impactful and profitable businesses.

He is a 3x bestselling author, a high-energy motivational speaker, and the founder of the Professional Basketball Combine which has helped 70+ NBA draft prospects turn their dreams of playing pro basketball into their reality. He and his work have been featured on Forbes, Sports Illustrated, ESPN, and many other major media outlets.

What We Will Be Discussing Today

• How to be an elevated entrepreneur
• How to be a high performing, productivity crushing, and freedom achieving entrepreneur.
• Know how to connect with the world's greatest entrepreneurs how to define success for yourself.
• How to achieve that and how to be a high performer in all aspects of your life - entrepreneurship, leadership, and relationships

What's Jake Working on Right Now?

New book launch, The Elevated Entrepreneur:

https://theelevatedentrepreneur.co 

How to Get Hold of Jake:

Instagram:- https://instagram.com/jakekelfer 

Website:- https://www.jakekelfer.com 

In this episode of the Fearless Business Podcast, host and coach Robin Waite shares his techniques for attracting the right kind of customer to your business.

What We Will Be Discussing Today:

• How to Identify Your Dream Client
• Techniques For Attracting Your Ideal Client
• Most Common Mistakes

To find out more about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website:
>> https://fearless.biz

Baiju Solanki is a performance psychologist - a former Psychology Lecturer and spent 9 years as a Corporate Sales Director. He launched his own Coaching & Training business in 2007. As well as this he has written 3 books, including bestseller Change Your Game and speaks internationally around entrepreneurship and mindset.

What will be discussed on today’s show: 

• Practicing NATO - Not Attached to Outcome
• The Power of Accountability - The 4 levels
• The Psychology of Micro Goals
  

What is Baiju Working on Right Now:

^{https://changeyourgamescorecard.com/}

How to get hold of Baiju: 

LinkedIn -  https://www.linkedin.com/in/baijusolanki/
Facebook - https://www.facebook.com/BaijuSolankiPage
Instagram - https://www.instagram.com/baijusolanki/
Twitter - https://twitter.com/BaijuSolanki
Website - https://changeyourgamescorecard.com/ 

To find out more about Fearless Business: 

Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore 

And check out the Fearless Business website:
>> https://fearless.biz

Lacking confidence when conducting sales calls? Do you struggle to close deals with prospective clients?

This episode is the solution for you! In this week's solo episode of the Fearless Business Podcast, host Robin Waite shares his secret behind boosting sales confidence and outlines what it takes to swiftly close deals with potential clients. 

What We Will Be Discussing Today:

• How to Increase Confidence When Selling
• Sales Techniques
• Mindset 

To find out more about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website:
>> https://fearless.biz

Everything that Simon Alexander Ong does is built to energise people to see their world differently and to awaken their imagination of what is truly possible so that they can live a better story. 

As an award-winning coach and motivational speaker, he has been interviewed on Sky News, BBC and Forbes, and has spoken at some of the planet's most successful organisations such as Virgin, Salesforce and Microsoft. His debut book, Energize, will be published by Penguin in April 2022 and is now available for pre-order.

What will be discussed on today’s show: 

• Simon’s entrepreneurial journey and lessons learnt throughout.
• How to think differently as a business owner to accelerate your growth.
• The Importance of Energy Management
  
  

What’s Simon working on at the moment:

1. Pre-order of book to be released in April 2022: https://bit.ly/energizebook
2. Newsletter sign-up on website

How to get hold of Simon: 

LinkedIn -  https://www.linkedin.com/in/simonalexanderong
Facebook - https://www.facebook.com/simonalexanderong.official
Instagram - https://www.instagram.com/simonalexandero/
Twitter - https://twitter.com/SimonAlexanderO
Website - https://www.simonalexanderong.com/ 

To find out more about Fearless Business: 

Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore 

And check out the Fearless Business website:
>> https://fearless.biz

Can you imagine waking up on the 1st of every month and £10k dropping into your business' bank account?

During today's episodes Robin Waite, Founder of Fearless Business talks through all of the pros and cons around building a subscription model into your business.

What we'll be discussing today:

He'll walk through the various pricing models available and how to determine which one is relevant for your business including:

• • Building a compelling front-end offer
  • Different types of membership/subscription business models
  • Explaining what Customer Lifetime Value is and how to generate great lifetime value

The upsides to running a subscription model business:

• • That creates regular sustainable income
  • Building a tribe of raving fans who refer more clients into your business
  • How a thriving community can help to get even better results than working with clients individually.

The downsides to running a subscription model business:

• • How to overcome client churn and the admin created within a subscription model business
  • Growth can be incredibly slow when enrolling new clients/customers
  • It can require having an incredibly large audience
  • Cashflow is spread out over several months or years even

To find out more about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website:
>> https://fearless.biz

Today I’m joined by Jules Dan. He’s a group fitness instructor turned email copywriter and has a passion for stories.

Since starting his email copywriting journey in March 2020, stories have been Jules’ secret weapon to help his clients bring in over $430,000.

His podcast Storytelling Secrets is for coaches, consultants and course creators who want to unlock their core stories and use their stories to sell more online.

It’s the place to master persuasion and influence so you build a deep relationship with your audience. And it’s the place where real-world marketing strategies, tips and lessons are shared freely. Storytelling Secrets has been featured in the top 100 for entrepreneurship in the US and in the top 50 for Australia and the UK.

What will be discussed on today’s show: 

• What is a launch and why do entrepreneurs need one?
• The pivot from coach to a copywriter
• Why is having a copywriter in your business important?
• Jules’ 3 H's to a successful pre-launch
  

FREE DOWNLOAD - The 50 Best Email Subject Lines To Rapidly Generate Content Ideas:

• https://julesdan.com/contentideas/ 

How to get hold of Jules: 

LinkedIn -  https://www.linkedin.com/in/julesdan/
Facebook - https://www.facebook.com/julian.danylak/
Instagram - https://www.instagram.com/julesdanylak/
Website - https://julesdan.com 

To find out more about Fearless Business: 

Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore 

And check out the Fearless Business website:
>> https://fearless.biz

Are you caught in the cycle of selling and delivering without making any significant progress within your business?

Have no fear! Robin's here! In this episode of The Fearless Business Podcast Robin shares his expertise and provides the best sales techniques for entrepreneurs. Alongside this, Robin advises listeners on how they can avoid the 'sales cycle of doom' and adopt a healthier outlook when it comes to selling. 

What We Will Be Discussing Today

• Successful Sales Techniques
• What is The Sales Cycle of Doom?
• How to Avoid / Overcome The Sales Cycle of Doom
• The Best Mindset When it Comes to Selling

To find out more about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website:
>> https://fearless.biz

In this episode of The Fearless Business Podcast, host and coach Robin Waite outlines what value systems are and how attitudes embedded into entrepreneurs from their childhood can result in them being flawed. 

What we will be discussing today 

• Internal Vs External Value Systems
• What is a Value System?
• How They Can be Flawed

To find out more about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website:
>> https://fearless.biz

Everyone loves a bargain. With Black Friday and Cyber Monday on the horizon, many businesses are now adopting the strategy to offer huge discounts on their products/services. However,  In this episode of The Fearless Business Podcast, host and coach Robin Waite reveals why this could prove detrimental to businesses.

What we will be discussing today 

• Why Offering Discounts Does More Harm Than Good
• Alternative Pricing Strategies

To find out more about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore
And check out the Fearless Business website:
>> https://fearless.biz

Zoe Whitman is the co-founder of The 6 Figure Bookkeeper and has built a support community of over 2.6k bookkeepers'. She creates courses for bookkeepers' who are either starting out in business or want to scale their practice.

What will be discussed on today’s show:  

• Building a community membership model into your business strategy

Zoe’s Podcast:

>> https://open.spotify.com/show/2shoDc4RNffsmDCphoI12o?si=3PWoLeXgQ3qQcCIk-89Tiw&dl_branch=1

How to get hold of Zoe: 

LinkedIn: https://www.linkedin.com/company/6figurebookkeeper/ 
Instagram: https://www.instagram.com/6figurebookkeeper/
Facebook: https://www.facebook.com/groups/6figurebookkeeper 
Website: https://www.zoewhitman.com/ 

To find out more about Fearless Business:  

Join our amazing community of Coaches, Consultants and Freelancers on Facebook:  
>> https://facebook.com/groups/ChargeMore  

And check out the Fearless Business website:  
>> https://fearless.biz  

In this episode of The Fearless Business Podcast, host and coach Robin Waite reveals why he just spent $15,000 on a domain name. Of course, the name will remain secret for now but throughout the show Robin advises listeners on developing courses and software as a coach and how to stay grounded. 

What we will be discussing today 

• Why Robin Spent $15,000 on a Domain Name
• Developing Apps, Software and Courses as a Business Coach
• Why Coaches Should Put Their Client First Then Profit

To find out more about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>>  https://facebook.com/groups/ChargeMore

And check out the Fearless Business website:
>> https://fearless.biz

Denise Ferguson is the only UK Surveyor who specialises in negotiating leases for salon owners. She is also the host of The I’m Not Doing This Without Alcohol Podcast.

She started Find Surveyors with her business partner Claire because it scared her hearing Salon Owners say they couldn’t afford advice for their business. As a mum of two ambitious girls, she wanted there to be a safe place for women to get advice for their business.

What Will Be Discussed on Today's Show

• Women in Business
• Starting a Podcast 
• Negotiating

Promotions 

Salon Owners Club - membership for salon owners.

How to get hold of Denise: 

LinkedIn - http://linkedin.com/in/dmlferguson
Facebook - https://www.facebook.com/findsurveyors/
Instagram - https://instagram.com/find.surveyors?r=nametag
Website - www.Deniseferguson.co.uk

To find out more about Fearless Business: 

Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore 

And check out the Fearless Business website:
>> https://fearless.biz

In this episode of The Fearless Business Podcast, host and coach Robin Waite shares his secret behind mastering your business and overcoming obstacles. 

What we will be discussing today 

• How to Master the Process of Being in Business
• Overcoming Obstacles
• Keeping the Faith

To find out more about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore
And check out the Fearless Business website:
>> https://fearless.biz

Tom Bailey is the founder of Succeed Through Speaking and he spent the first 25 years of his life becoming an expert at AVOIDING public speaking, presenting and being in front of groups of people. However, since overcoming his life-limiting fear of speaking and presenting he has experienced first-hand how people can succeed through speaking. He now helps other Entrepreneurs, Experts, Coaches and Consultants use speaking to raise their profile and gain new clients.

What will be discussed on today’s show: 

• Typical Fears Associated with Public Speaking
• How to Overcome The Challenges Associated with Public Speaking

How to get hold of Tom: 

LinkedIn - https://linkedin.com/in/tombailey-speakingcoach/
Facebook - https://facebook.com/succeedthroughspeaking/
Instagram - https://instagram.com/succeedthroughspeaking/
Website - https://succeedthroughspeaking.com

Free Monthly Masterclass:

www.succeedthroughspeaking.com/live-demo-registration

To find out more about Fearless Business: 

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: 
>> https://facebook.com/groups/ChargeMore 

And check out the Fearless Business website: 
>> https://fearless.biz

Adam Strong is an Ultra High Achiever, Personal Productivity Authority, Entrepreneur, International Speaker and Founder of ‘The Game Changers Experience’. 

He currently runs 3 different businesses and enjoys working with business owners and entrepreneurs of small to medium sized companies. Adam is a Former Elite Athlete that trained with Olympic and World Champion Sir Mo Farah for 3 years. He takes the same skill-set that he learned as an elite athlete to teach his clients on how to increase profitability by building purpose led, results orientated and impactful businesses.

 He is the author of two books ‘Move it or lose it’ and ‘Fit body fit business’ both written for business owners and teams that want their businesses to excel and to accelerate faster, quicker and become more focused. Teams can achieve their full potential by maximising health, performance and productivity. 

Adam is hugely passionate about helping his clients in growing and scaling their businesses in a fast and strategic way. Tying that with helping people he believes is a great catalyst to creating results and success in life.

What we will be discussing today 

• How to create a gold medal-winning culture
• Building a tribe that buys
• The 8th workday
• Playing the game

Promotions 

Adam’s NEW book “Play The Game” comes out in October!

How to get hold of Adam: 

LinkedIn - https://linkedin.com/in/adamistrong/
Facebook - https://facebook.com/adamistrong
Instagram - https://instagram.com/adamstrongofficial/
Twitter - https://twitter.com/adamistrong

To find out more about Fearless Business: 

Join our amazing community of Coaches, Consultants and Freelancers on Facebook: 
>> https://facebook.com/groups/ChargeMore 

And check out the Fearless Business website: 
>> https://fearless.biz

In this episode of The Fearless Business Podcast, host and coach Robin Waite share the most common reason why most small businesses and freelancers are underselling themselves - they are charging by the hour! 

What we will be discussing today 

• Why Hourly Charging Rates are Unethical
• Opting For a Results - Based Pricing Strategy
• Pricing and Mindset Business Tips

To find out more about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website:
>> https://fearless.biz

Gavin is a business investor and business growth mentor, a specialist in driving growth organically and through acquisition. 

He works with business owners looking to retire and, as an ethical investor, agree on a way for them to retire, their legacy to be maintained and developed and their employees to continue. 

Where there is a 2 -3 year runway to exit/retiring he focuses on 3 stages buy companies with a strategic fit, build the efficiencies, profitability and balance sheet of the group and build relationships creating opportunities to sell.

What will be discussed on today’s show: 

• Offering contingency fees based on the percentage of growth
• How to improve your skills with buying and scaling businesses
• How business coaching improves this

Giveaway

Check out Gavins Book “Survive and Thrive”

>> https://gavinpreston.com/survive-and-thrive/

Listen to The Business Mastermind Podcast
>> https://gavinpreston.com/podcast/

How to get hold of Gavin: 

LinkedIn: www.linkedin.com/in/gavinpreston/
Instagram: www.instagram.com/gavin_preston/
Twitter: https://twitter.com/gavinpreston
Facebook: www.facebook.com/GavinPrestonGrowthStrategies
Website: www.gavinpreston.com & www.surviveandthrive.cc

To find out more about Fearless Business:  

Join our amazing community of Coaches, Consultants and Freelancers on Facebook:  
>> https://facebook.com/groups/ChargeMore  

And check out the Fearless Business website:  
>> https://fearless.biz 

Do you find most of the expenses in your business are going towards marketing and selling your products and services? 

In this episode of The Fearless Business Podcast, host Robin Waite offers his expertise in reducing friction when it comes to selling your services. 

What we will be discussing today 

• Payment Plans
• Reducing Friction in Sales

To find out more about Fearless Business:

Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore

And check out the Fearless Business website:
>> https://fearless.biz