The Fearless Business Podcast
 

The Fearless Business Podcast

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Episodes

Business coach Robin Waite helps coaches, consultants, freelancers and small business owners build businesses that make double the income with half the clients. Each week you get one of two kinds of episode. In solo episodes, Robin shares the frameworks, mistakes and lessons from over 20 years in business. On The Business Bench, he sits down with a real business owner and coaches them live through their biggest challenge, from pricing and finding clients to cash flow and confidence. Everything comes back to three pillars: 1. Your offer. Build a product you love delivering, that gets real results. 2. Your pricing. Charge two to three times what you do now, without the guilt. 3. Your lead flow. Attract the right clients and turn them into paying ones. Robin is the international bestselling author of Take Your Shot, Fearless Pricing and The Fearless Business Blueprint. Through the Fearless Business Accelerator he has coached hundreds of business owners. Grab a free signed copy of Take Your Shot: https://www.fearless.biz/tys Book a free coaching session with Robin: https://www.robinwaite.com/app More at https://www.robinwaite.com and https://fearless.biz

Episodes

The Difference Between Brand and Branding - Sapna Pieroux

Jul 31, 2020

Jul 31, 2020

39 min

My guest today is Sapna Pieroux, Founder of brand consultancy InnerVisions ID. Designer, author, speaker and mentor, Sapna Pieroux is the multi-award-winning founder of brand consultancy InnerVisions ID, helping ambitious, ethical and purpose-driven businesses stand out so they can make a bigger impact.

Her book Let’s Get Visible! will help you 'Get brand clarity, Stand out in your Industry and Supercharge your Business Growth'. It hit #1 best-seller status in four categories on launch (January 2020) and won an award at the Business Book Awards this March.

Sapna also won the Women in Business Rising Star Awards (October 2019), Creative Entrepreneur of the Year 2020 (Be Your Own Awards) and is currently shortlisted for the National Business Women’s Awards 2020 for Service Excellence.

Sapna is also the Brand Mentor for a national programme Shifts to Success, helping police officers into a life of entrepreneurship and a business mentor for Westmont Enterprise Hub at the University of West London.

She is married to Andy and they have two karate-crazy boys, Luc & Leon.

What we’ll be discussing today:

  • My journey
  • The book
  • The No1 mistake that most entrepreneurs are making (I'll talk about DoSaySee)
  • The VISION method

What is Sapna working on at the moment?

  • Connect with Sapna on LinkedIn for a free first chapter of Sapna’s book Let's Get Visible!
  • Running regular Brand Strategy Workshops so entrepreneurs can navigate their brands through change.

How to get hold of Sapna:

LinkedIn: https://www.linkedin.com/in/sapnapieroux/
Facebook Page: https://www.facebook.com/InnerVisionsID/
Twitter: https://www.twitter.com/InnerVisionsID/
Instagram: https://www.instagram.com/InnerVisionsID/
Website Address: www.innervisions-id.com

Resources and links

About Robin Waite

Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients.

View more

Jul 31, 2020

39 min

How to Make Yourself Redundant From Your Own Business - David Jenyns

Jul 14, 2020

Jul 14, 2020

42 min

My guest today is David Jenyns, Founder of systemHub and SYSTEMology. In 2016, David successfully systemised himself out of his business, one of Australia’s most trusted digital agencies, melbourneSEOservices.com. Through this process he became a systems devotee – founding systemHUB & SYSTEMology. Today, his mission is to free all business owners worldwide from the daily operations of running their business

What we’ll be discussing today:

  • How David fired himself, hired a CEO, moved to the beach, and tripled his bottom line.
  • Case Studies - The 7 myths of business processes and why most people fail at systemisation.
  • How to find, recruit and retain a team of “A” players.
  • What most business owners will never understand about scaling their business.
  • How to cut your wage bill by more than 50% and build a high-performance team

What is David working on at the moment?

  • Book comes out 18th of August 2020 (Amazon - Kindle, Hardback and Audio)
  • Can pre-register on www.SYSTEMology.com
  • We'll send out preview chapters (text + audio)

How to get hold of David:

LinkedIn: https://www.linkedin.com/in/david-jenyns/
Facebook Page: https://www.facebook.com/davidjenyns
Twitter: https://twitter.com/davidjenyns
Website Address(es): www.systemology.com and www.systemhub.com

Resources and links

About Robin Waite

Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients.

View more

Jul 14, 2020

42 min

An Interview with Logo.com Founder, Richard Lau

Jul 10, 2020

Jul 10, 2020

52 min

My guest today is Richard Lau, Founder of Logo.com. Richard has an impressive track record of building successful businesses. He has founded, built, and sold multiple companies including MyDomain.com, Resume.com, and NamesCon. Along with success on the business side, he has a heart for giving back to others and is Executive Director of WaterSchool, a charity focused on clean water projects in Uganda.

Utilising his experience to benefit others, Richard has developed a passion for helping other entrepreneurs and potential business owners increase their own happiness and success. He does this through any venue he can - including podcasts, public speaking events, and conferences.

2020 is Richard's 20th year as a cancer survivor. He was diagnosed with colon cancer at age 30 after just moving to a new country with his wife & 3-month old son. His faith in God carried him through this trying time for himself and his family and gave him even more drive to help others through business.

What we’ll be discussing today:

  • Why overthinking your logo could end up undercutting your sales
  • How to design your business now for a successful exit strategy in the future.
  • Finding your voice: how to get out there and be heard (podcasts, written interviews, quoted in publications)
  • Be helpful to succeed. It's what ties all of Richard's most successful businesses together. (NamesCon conference brings people together. Resume.com helps people get jobs. Logo.com helps small business get professional logos, fast and inexpensively.) What have you done for your community lately, for your business network, for your customers?

What is Richard working on at the moment?

Our AI powered, automated logo-maker at Logo.com. It's extremely easy to use and displays dozens of designs for people to quickly see if there is a logo they love. No payment is collected unless someone finds a design they love.

How to get hold of Richard:

LinkedIn: https://www.linkedin.com/company/logodotcom/
Facebook: https://www.facebook.com/logodotcom/
Twitter: https://twitter.com/logodotcom
Instagram: https://www.instagram.com/logodotcom/
Website: https://www.logo.com

Resources and links

About Robin Waite

Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients.

View more

Jul 10, 2020

52 min

Pulling the Financial Levers in Business - Mark Nicholls

Jul 7, 2020

Jul 7, 2020

41 min

My guest today is Mark Nicholls, founder of the Tectona Partnership. A chartered accountant who trained as a civil engineer, Mark managed a team of over 100 at Business Link before co-founding Tectona in 2012 to provide an insightful and cost-effective alternative to a full time CFO.

Outside work he is an Exeter University graduate, a dad of two boys, a car fanatic, a (very) amateur cricketer, a recreational flyer, a skier and a golfer. Mark is currently running Profit Booster sessions and helping businesses with funding applications.

What we discuss:

  • What a CFO or FD actually does
  • The Covid-19 issues businesses have faced so far, what is likely to come and the pinch points ahead
  • Keeping costs down, and whether outsourcing makes sense for your business
  • Why anyone thinking of discounting should first understand the implications
  • Why cash is tight and going to get tighter, so you must plan and plan hard
  • What scenario planning is, and how to get raising finance right first time
  • Whether you are straining your creditors

How to get hold of Mark

Resources and links

About Robin Waite

Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients.

View more

Jul 7, 2020

41 min

Marketing for Signals Not Sales - Daniel Priestley

Jul 3, 2020

Jul 3, 2020

47 min

My guest today is Daniel Priestley, author of four bestselling books: Key Person of Influence, Entrepreneur Revolution, Oversubscribed and 24 Assets.

Daniel is a successful entrepreneur who has built and sold businesses in Australia, Singapore and the UK. He is the co-founder of Dent Global, one of the world's top business accelerators for entrepreneurs and leaders who want to stand out and scale up. With offices in London, Sydney and Toronto, Dent's accelerator programmes are endorsed by the Institute of Leadership and Management, and over 500 entrepreneurs and leaders take part each year with the support of high net worth mentors.

He has been named in the Top 10 Business Advisors in the UK by Enterprise Nation and one of the top 25 entrepreneurs in London in the Smith & Williamson Power 100 Awards.

What we discuss:

  • The four drivers for a market imbalance
  • Building an audience in a specific niche
  • Encouraging prospects to signal interest in products
  • Building marketing assets (P4Ps) and why they beat mindless outbound marketing
  • Why being a Key Person of Influence in your industry is so important

How to get hold of Daniel

Resources and links

About Robin Waite

Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients.

View more

Jul 3, 2020

47 min

Handling Emotional Triggers - Dean Coulson

Jun 30, 2020

Jun 30, 2020

46 min

My guest today is Dean Coulson, Founder of The Lean Warrior. From IT consultant to gym owner and now performance lifestyle coach for want of a better term.

I help successful businessmen, entrepreneurs and CEO’s who are stressed, anxious and feel burnt out, optimise their health and performance so that they can relax, feel happy and fulfilled and spend more time with their family.

I show men how to remove fears and express who they really are and give them the tools and resources to thrive in all areas for their life.

I am married with one Son. I am passionate about health and what I see as its 4 elements that allow us to thrive. After been told we could never have kids naturally I embarked on a path uncovering what true health was to see if there was another way. turned out there was, and so Sam was conceived naturally.

I have been a martial artist for over 30 years, I have dan grades in different martial arts and have been inducted into the UK martial arts hall of fame.

In this Episode we’ll be talking about:

· My journey from owning my own IT consultancy changing careers into the wellness industry to creating my own coaching business.

· How trying to having kids literally changed the course of my life.

· How martial arts and physical self-protection marries into how I coach and how powerful it can be.

And connect with Dean here:

LinkedIn: https://www.linkedin.com/in/deanncoulson/detail/recent-activity/shares/
Facebook Page: https://www.facebook.com/DeanNCoulson
Twitter: https://twitter.com/DeanCoulson
Instagram: https://www.instagram.com/dean_n_coulson/
Website Address(es): www.theleanwarrior.com and www.deancoulson.co.uk

Resources and links

About Robin Waite

Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients.

View more

Jun 30, 2020

46 min

F*ck the Status Quo - Lena Robinson

Jun 23, 2020

Jun 23, 2020

38 min

Lena Robinson’s a straight-talking Kiwi that has built a powerful reputation for herself as savvy business person in London over the last 17 years. In 2018 she threw a grenade into her life to start FTSQ. She wanted to create a community that supported non-conformists and the business owners within that community. The aim being to support them, via her consultancy, in achieving everything they were told they couldn't by F***ing with The Status Quo.

She uses all of the knowledge, experience and the huge network of people she’s gained after almost 30 years in business across multiple countries to help others. She’s had a highly successful career in 'adland', started three companies (FTSQ’s her third, she sold her second). Has traded her parents business out of near disaster when the Inland Revenue (NZ equivalent to HMRC) threatened to end them. Has mentored many bright young people that have gone on to do amazing things, and has made millions for the companies she’s worked for and with. Lena is a tenacious, force of nature. She’s a maverick, but she’s also a caregiver, she will forever watch over the non-conformists, because they often struggle to stand up for themselves, she does so because she often sees in them that others do not.

Lena believes there is power in the unconventional, the different and the unorthodox.

Here’s what we’ll be discussing on this episode:

  • Non-conformists.
  • Being a non-conformist in big agency corporate life ie WPP (OgilvyOne, OgilvyAction, Wunderman), Vizeum, Dentsu etc.
  • Why FTSQ Exists - what is FTSQ all about?
  • My life story - it's a doozy
  • Being a woman in business and not really feeling OK with being called a feminist - because I don't think I am Being a Kiwi in the UK There's power in your difference My illness - battling that while trying to keep my business alive

Let non-conformists know that there is a safe place to come to - FTSQ is a community where they can be weird, odd, unorthodox and know they'll be ok to be themselves there. Where one rule, rules all 'just don't be a dick'. Cause if you are, you answer to the Boss Lady and she will kick your ass out!

How to get hold of Lena:

LinkedIn: https://www.linkedin.com/in/robinsonlena/
Facebook: https://www.facebook.com/FTSQGoOn/
Twitter: https://twitter.com/FTSQGoOn
Instagram: https://www.instagram.com/ftsq_go_on/
Website: https://www.ftsq.co.uk/

Resources and links

About Robin Waite

Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients.

View more

Jun 23, 2020

38 min

Who Hates Marketing? - Jonny Cooper

Jun 2, 2020

Jun 2, 2020

45 min

My guest today is Jonny Cooper, Founder and Author of Jonny Hates Marketing. Since growing a business to 8-figures and exiting, Jonny’s been supporting coaches, trainers, therapists and consultants who are serious about building their thriving practice, changing the world and enjoying a life of effortless abundance.

His Client Attraction Blueprint programme is filled with eager students every month and he’s closing in on his mission to impact the lives of 1,000,000 professionals by 2025.

Jonny’s Three Pillars of Effortless Marketing provides a template for universal success and growth to any aspiring coaches and therapists, and he’s passionate about increasing the average income across the profession.

He’s also the voice behind the legendary Jonny Hates Marketing Facebook Group, and swears that he really, really does hate marketing.

In this Episode we’ll be talking about:

  • The one fatal mistake most coaches make when they’re starting out
  • The three pillars of effortless marketing
  • The reason average coaching income is so low across the globe
  • Why Jonny Hates Marketing, and what he does instead
  • How to build a coaching empire that doesn’t need you there
  • The three key freedoms every coach should be shooting for
  • How to build engagement on Facebook without paying for advertising
  • Why you should ignore 99% of the population, 99% of the time
  • Transitioning from expert to authority

And connect with Jonny here:

LinkedIn: https://www.linkedin.com/in/jonnycooper/
Facebook: https://www.facebook.com/groups/JonnyHatesMarketing/
Twitter: https://twitter.com/jonnycooper
Instagram: https://www.instagram.com/jonnyhatesmarketing/
Website: https://www.jonnyhatesmarketing.com/

Resources and links

About Robin Waite

Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients.

View more

Jun 2, 2020

45 min

Straight Talking, No Bullsh*t Business - Robert Craven

May 22, 2020

May 22, 2020

36 min

My guest today is Robert Craven, the Founder of the Grow Your Digital Agency Initiative and MD of The Directors' Centre. He works with ambitious owner/directors of agencies and businesses helping them to the organisation they really want to run. So that they can live the lives they really want to lead.

He leads coaching and consulting programs for the top 10% of digital agencies in five countries, creating double-digit growth in profit, sales and headcount for the delegates.

He is author of Grow Your Digital Agency and Kick-Start Your Business (with a foreword by Sir Richard Branson). He lives in Bath with his wife and two dogs - his three wonderful children have escaped to live their own lives elsewhere!

We’re going to be discussing:

  • What do high-performing businesses do differently from the rest?
  • What is my approach to pricing? And take massive action.
  • Is there such a thing as an Elevator Pitch?
  • Is the best way to get business to focus on getting referrals?

What are we working on?

  • Members hub for digital agency leaders.

How to contact Robert:

LinkedIn: https://www.linkedin.com/in/robertcraven
Facebook: https://facebook.com/robert.craven1
Twitter: https://twitter.com/robert_craven
Instagram: https://www.instagram.com/robert_craven/
Website: https://www.robert-craven.com https://directorscentre.com

Resources and links

About Robin Waite

Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients.

View more

May 22, 2020

36 min

Burning Desire Massive Action Repeated Consistently - Richard Crawford-Small

May 1, 2020

May 1, 2020

44 min

For more than 15 years Richard has worked within the aesthetic medicine sector, with many different technologies and products, helping them to launch and to commercialise those initiatives.

His background in software enabled him to bring iConsult – the first paperless client management system – to the sector, and last year saw him launch the first ever digital currency for the Aesthetic Market, along with a system that connects and links product manufacturers, practitioners and clients together and rewards best practice.

His bestselling book “Changing Faces”, has helped thousands of people around the world launch and grow their own aesthetic businesses. As part of his consultancy business, Richard has worked with everyone, from a small independent practice just starting out, right the way through to big, multi-site chains, and has been involved in deals from one box of filler through to £3M of breast implants.

Throughout his career Richard has worked with market-leading brands such as Allergan, Botox, Juvederm, ZO Skin Health, Regen PRP, Lynton Lasers, Hamilton Fraser, Aesthetic Source, Harley Academy, Schuco to name but a few.

All this insight and experience lead to the creation of the Aesthetic Entrepreneurs with Richard as lead coach... and where he presents the Facebook Live broadcasts.

In this Episode we’ll be talking about:

  • Business Development Strategies
  • Knowledge based business models

You can buy the Changing Faces book on Amazon:- https://amzn.to/2xS5oA6

And connect with Richard here:

LinkedIn: https://www.linkedin.com/in/richardcrawfordsmall/
Facebook: https://www.facebook.com/RCrawfordSmall/
Twitter: https://twitter.com/RCrawfordSmall
Instagram: https://www.instagram.com/r_crawfordsmall
Website: https://www.aesthetic-entrepreneurs.com

Resources and links

About Robin Waite

Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients.

View more

May 1, 2020

44 min

Don’t Delegate Your Goals - David Gammon

Apr 28, 2020

Apr 28, 2020

55 min

A 25 year business career took David Gammon from a 16 year old Clerical Assistant to Director of Financial Operations via such incredible organisations as Tesco, Selfridges, Diageo, Ernst and Young, Energis, Orange and British Gas.

I now work with small and medium sized businesses training, developing and coaching Owners, Directors, Managers and key employees using a powerful yet simple blend of commercial and psychological tools.

My goal is to help everyone to bring their best performance and also to have a significantly heightened experience of their business work.

On the show we discuss:

  • I work with the Directors and Leadership teams of £2m + businesses. I deliver Business coaching and Leadership development
  • What creates high performance?
  • My coaching technology is to work with people at a deeply transformational level so they don't need me as quickly as possible
  • Why I don't encourage goal setting among my clients
  • Why I don't like business books :-)
  • Maybe why I see problems with the way most Business coaches organise around their clients

David runs monthly discovery Days for interested MDs and regular leadership development webinars. Best thing is to connect with me via social media or email: dave@sixthsensebusiness.com and https://www.facebook.com/SixthSenseBusiness/

Resources and links

About Robin Waite

Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients.

View more

Apr 28, 2020

55 min

Two Tech Entrepreneurs share The Unfair Advantage - Ash Ali and Hasan Kubba

Apr 24, 2020

Apr 24, 2020

40 min

Ash Ali and Hasan Kubba are startup entrepreneurs. Despite not going to university, Ash became an award-winning serial tech entrepreneur and the first marketing director of Just Eat (now worth over £5 billion). Hasan built a successful startup from his bedroom with nothing more than an online course and a yearning to escape the corporate ‘rat race’. They have each spoken at TEDx, advised and mentored hundreds of startups all over the world and are passionate about spreading the opportunities of startup entrepreneurship.

In this Episode we’ll be talking about:

  • How would you encapsulate what the Unfair Advantage book is all about.
  • Author backgrounds.
  • How did you end up writing this book?
  • What is an Unfair Advantage
  • What is the MILES framework
  • You say Status is most powerful. Can you tell us more about Status?
  • How do you come up with a start up idea?
  • What are the two different types of start ups?
  • What has the journey been like getting a publishing deal and the actual writing of this book?
  • What's the one thing you want readers to take from this book?
  • What do you think about higher education, entrepreneurship degrees and MBAs for aspiring entrepreneurs?

You can buy their book, The Unfair Advantage on Amazon:

And connect with Hasan and Ash here:

LinkedIn: https://www.linkedin.com/in/ashali// https://www.linkedin.com/in/startuphasan/
Facebook: https://www.facebook.com/unfairadvantagetraining/
Twitter: https://twitter.com/ash_ali/ https://twitter.com/startuphasan
Instagram: https://www.instagram.com/ashaliuk// https://www.instagram.com/startuphasan/
Website: https://theunfairadvantage.co.uk/

Resources and links

About Robin Waite

Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients.

View more

Apr 24, 2020

40 min

Get More Clients Without Paid Advertising - Marc Mawhinney

Apr 21, 2020

Apr 21, 2020

45 min

Marc Mawhinney is a lifelong entrepreneur who helps coaches get more clients (without paid advertising!). He achieves this with his coaching programs, his podcast (Natural Born Coaches), his Facebook group (The Coaching Jungle) and his exclusive hard copy newsletter (Secret Coach Club).

He's been a speaker at events like Social Media Marketing World, frequently makes media appearances and has contributed to publications like Entrepreneur.com. You can learn more about Marc at www.marc.coach

Here’s some of the things that we talked about in this episode:

  • Starting a successful business on a shoestring budget
  • Building your online business WITHOUT fancy funnels or expensive ads!
  • Increasing your fees and charging what you're worth
  • Bouncing back from adversity and dealing with haters
  • Polarizing for profits: why people pleasing is dangerous
  • Using daily emails to turn your email list into a cash register!
  • How I built my Facebook group to 17,000+ without spending a penny on ads!
  • Thick Face, Black Heart - https://www.amazon.co.uk/Thick-Face-Black-Heart-Philosophy/dp/0446670200

Here’s how you can get hold of Marc:

The Jungle Mastermind: www.JungleMastermind.com
LinkedIn: https://www.linkedin.com/in/marcmawhinney/
Facebook: https://www.facebook.com/NaturalBornCoaches/
Twitter: https://twitter.com/marcmawhinney
Website: https://www.NaturalBornCoaches.com, https://www.Marc.coach

Resources and links

About Robin Waite

Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients.

View more

Apr 21, 2020

45 min

How to Charge a Shitload More - Trevor ToeCracker Crook

Mar 31, 2020

Mar 31, 2020

50 min

I’m known as the Crocodile Dundee of direct response copywriters. It’s a title I’m happy to have. I often have people try to impress me with their copy and the profits it's made them.

Yet as soon as I see their copy, I can instantly see where they are leaving money on the table. A quick “That’s not a profit! This is a profit” tweak . . . and they are making more money than they thought humanly possible.

Over the last 12 years I have mentored many copywriters across the globe.

And many of them went on to become world class and A-List copywriters and work for companies such as Agora Financial.

And I do it all while I live the International Lifestyle which began in 2006.

Long before I got into copywriting and marketing . . . I was in the banking profession.

Most of which was as a commercial lending manager.

During my banking career I estimate I interviewed over 10,000 business owners, pulled apart in excess of 35,000 sets of financial statements over a 20 year banking career.

This included 5 years as a self-employed commercial finance broker . . . brokering multi-million dollar deals for my clients between the greedy banks.

Since 2001, my breakthrough advertising and marketing strategies have consistently helped my clients double, triple, even quadruple their business.

At times . . . even more.

Here’s what Matt Furey (one of the speakers) said about me.

“Trevor Crook has a rare ability to find the financial leaks in any business that most great entrepreneurs cannot see. Once found, his powerful and insightful marketing methods quickly increase income while creating customer loyalty.

If you want the 'straight-scoop' with zero fluff, then pay attention to everything Trevor teaches about copywriting and marketing.

He is one of those rare marketers who can turn words into a magic elixir . . . from the stage or through his sensational copy. He has a knack for turning lemons into lemonade . . .”

In this Episode we’ll be talking about:

  • Living The International Lifestyle.
  • How to turn your words into cash.

How to Contact Trevor:

Your LinkedIn: https://www.linkedin.com/in/toecracker/
Facebook: https://www.facebook.com/groups/BeersBourbonAndBusiness
Instagram: https://www.instagram.com/theinternationallifestyle/
Website: http://toecracker.com/

Resources and links

About Robin Waite

Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients.

View more

Mar 31, 2020

50 min

Measures of Success are not Measured in Dollars - Sharon Cully

Mar 19, 2020

Mar 19, 2020

36 min

Entrepreneurs with big growth goals realize there’s a substantial gap between where they are now and where they want to be. Sharon Cully, owner and founder of Simply Processes, knows the best way to close that gap is through a clear, robust vision and well-crafted processes all with the right level of focus.

Over the course of 15+ years managing teams and leading projects in blue chip FMCG companies (including Coca-Cola, Diageo and GlaxoSmithKline), Sharon has successfully employed best practices and process improvement methods to increase performance and minimize inventory/operating costs, all while meeting customer objectives. She’s learned what it takes for large companies to succeed and grow, and that ongoing, recurring problems can kill business growth.

Sharon founded Simply Processes as a way to utilize her corporate experience to help smaller entrepreneurial companies gain control over their business processes, ultimately making more money while also freeing up the owner’s time, giving them more choices – to grow or sell their business, or simply work less. She works with entrepreneurs who have already been successful, but are now feeling stuck, helping them scale to the next level by working with their teams to put systems and processes in place. Clear, documented tasks and responsibilities, along with successful automation and delegation, ensure that everyone delivers consistently outstanding results.

Sharon is based in the UK but also spends a few months a year visiting family in New Zealand and South Africa, successfully avoiding the winter! Owning an online coaching and consulting business fits in well with her travels.

What we cover during the episode:

  • Setting goals for your business and how to go about reaching them
  • Why processes are critical to achieving your big growth goals
  • Clarifying your personal measures of success - not always measured in dollar terms
  • How to bring your team with you on a change journey
  • Coaching and developing your team to get the best from them

A couple of GIFTS for you:

Please head on over to www.simplyprocesses.com/FearlessBusiness to download:

  • my white paper: Want your team to support a big change to your business?
  • 7 steps to success
  • a free 45-minute coaching session with me: Scale Up Your Business

And to get in touch:

Website: https://www.simplyprocesses.com/
LinkedIn: https://www.linkedin.com/in/sharon-cully/
Facebook: https://www.facebook.com/SimplyProcesses/

Resources and links

About Robin Waite

Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients.

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Mar 19, 2020

36 min

The Biggest Problem with Internet Marketing - David Bell Stafford

Mar 12, 2020

Mar 12, 2020

49 min

Native South African, David Stafford's parents originate from the UK.

Nothing much on early life, except I did kind of beat a Mild version of Thyroid Cancer as a teenager.

My career path started when I studied Finance in Uni to get into the hedgefund world, but in my Third year - I had a change of heart. I job-shadowed a Portfolio Manager for big local hedge fund and all I saw was that this career would be the death of me.

So, midway in my third year, I did a lot of self-development, exploring options across the board. Rich Dad Poor Dad made me realize I needed to become a Business Owner.

And from there I met my first mentor: Ryan Sletcher. He brought me into the Internet Marketing World and brought out my love for advertising.

From there, after learning all about Info Product Marketing from him - I went my own way, freelanced and had projects working with awesome companies from all over the world. Education Brands, Local Celebs, Growing Tech Companies etc.

Decided to focus down on the Therapy industry after I saw amazing results working with a local Reflexologist and as I speak, am now making the transition from the Agency business model, to the consulting business model.

David will soon be launching Client Engine which is an Lead Generation Accelerator programme for Therapists...watch this space.

What we’ll be covering on this Episode:

  • Advertising Strategies, Platforms & Practices that work in 2020
  • When to start advertising for yourself
  • Changing business models and what it takes to build a killer coaching/consulting program (feel like you and I can rap on that one for a bit.)
  • One type of advert you can make RIGHT NOW, that can bring in new clients by this time next week.
  • What it takes to succeed with advertising
  • A bit on how to scale (we'll leave the juicy parts for your Fearless Business Group ;) )

How to get in touch with David:

LinkedIn: https://www.linkedin.com/in/david-stafford-37934910b/
Facebook: https://www.facebook.com/david.b.stafford.1
Instagram: https://www.instagram.com/david_b_stafford/

Resources and links

About Robin Waite

Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients.

View more

Mar 12, 2020

49 min

Growing Your Business through YouTube Advertising - Aleric Heck

Feb 24, 2020

Feb 24, 2020

45 min

Aleric ( al-er-ic ) Heck started out on YouTube 10 years ago by building the largest app review channel on the platform, AppFind, with over 400k subscribers.

He discovered the power of YouTube Ads 5 years ago and ran highly profitable campaigns for dozens of companies all over the world. Now, he helps entrepreneurs & marketers harness the power of YouTube Ads to grow & scale their businesses
through AdOutreach.

Aleric has been on YouTube for over 10 Years & scaled his first channel on YouTube to over 400k+ subscribers.

His company AdOutreach has helped hundreds of clients leverage the power of YouTube Ads to generate a collective 8-figures in revenue.

Aleric is also a member of the Clickfunnels 2-Comma-Club.

During the episode we discuss:

  • YouTube Ads for High Ticket Sales
  • YouTube Ads for Business Coaches
  • YouTube Ads vs. Facebook Ads
  • How to Craft a Winning YouTube Ad
  • Aleric's Entrepreneurial Journey into YouTube Ads

Aleric also very kindly volunteered his FREE GIFT for you lovely listeners:

How to contact Aleric:

Website Address: https://www.adoutreach.com
LinkedIn: https://www.linkedin.com/in/alericheck
Facebook Page: https://www.facebook.com/alericheck

Resources and links

About Robin Waite

Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients.

View more

Feb 24, 2020

45 min

The Problem With Coaches - Dino Tartaglia

Feb 17, 2020

Feb 17, 2020

39 min

A message from Dino Tartaglia - Heading for my bus pass as I write this (not literally, but in years 😉), I've taken my original training as an Electrical & Electronics Engineer, then Chartered Engineer and finally as a Business Development guy, and used this to advise, troubleshoot, build, shut down and otherwise help 1,000+ companies from Globals to kitchen-table operations, in 20+ countries, across 5 continents for 30+ years.

Part-mentor, part-coach, part-troubleshooter and ALL business, I've been operational in the online space for a couple of years now running Success Engineers as a JV with my good friend, Simon Hartley, World Class Sports Psych and Coach.

We help Expert Business owners clarify & simplify what they are in business to do (which they've often lost sight of), and then help them achieve exactly that.

We've developed a different way of looking at business and how it is (and should be) run and our real M.O. is taking insights from the very best in the world and helping others adopt those principles to improve their personal performance, their team's performance (where relevant) and the performance of their business.

On this episode we discuss:

  • Concept: The Boat [Components of a Successful Business Vehicle]
  • Concept: Character-led Business. Why mindset is not the real success factor in business...
  • "Traits before States"
  • Philosophy: Better Thinking Builds Better Business
  • Idea: Choosing your client based on Character and Disposition, not just demographics & psychographics, etc
  • Approach: Seduced by Complexity. Why Simple is Best (Tina Turner had it [almost] right)

How to contact Dino:

LinkedIn: https://www.linkedin.com/in/dinotartaglia/
Facebook Page: https://www.facebook.com/DinoLTartaglia
Twitter: https://twitter.com/SuccessDino
Instagram: https://www.instagram.com/successengineers
Website: https://www.successengineers.co/

Resources and links

About Robin Waite

Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients.

View more

Feb 17, 2020

39 min

The Fine Line Between Business Success and Divorce - Adam and Kerry Anderson

Feb 13, 2020

Feb 13, 2020

39 min

Live interview with two amazing people, husband and wife partnership, Adam and Kerry Altman Anderson, founders of Whole Life Entrepreneurs.

With 21 businesses to their name, including 14 fails but one very successful acquisition, their journey brought them close to divorce at times.

We learn about the strategies entrepreneurs need to succeed in a Family Business.

Check out their page:

Whole Life Entrepreneurship - https://www.facebook.com/wlemission/
Website: http://wlemission.com
Twitter: https://mobile.twitter.com/WLEMission
Instagram: https://instagram.com/wlemission/

Resources and links

About Robin Waite

Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients.

View more

Feb 13, 2020

39 min

Systemise Everything in Your Business - David Jenyns

Dec 5, 2019

Dec 5, 2019

42 min

David Jenyns’s entrepreneurial journey begins back in his early 20’s when he sold Australia’s most loved sporting ground, the Melbourne Cricket Ground. Since then, his business experience spans from developing and branching retail stores, to found one of Australia’s most trusted digital agencies, Melbourne SEO & Video. He’s an Amazon bestseller, lover of processes and procedures and the founder of systemHUB.

Recognised as a high achieving entrepreneur, you will find many of David’s keynote presentations on YouTube including: TEDx, WordCamp and Problogger.

David is the founder of a company called systemHUB who helps business owners step back from the day-to-day operations of running their business. To do this they have developed a system to extract, organise and optimise best practice systems, processes and checklists from your business.

Yes! Through this process, your business can run without you.

Imagine, your business running like a finely oiled machine with team members following systems and processes to deliver products and services to your predefined standard. It’s easier than you think.

We’ve already helped hundreds of business owners like you - let’s see if it’s a good fit for you. https://www.systemhub.com/the-details/

Resources and links

About Robin Waite

Robin Waite is a business coach, professional speaker, and international bestselling author. Through the Fearless Business Accelerator he has helped coaches, consultants, and freelancers productise their services, fix their pricing, and build businesses that deliver double the income with half the clients.

View more

Dec 5, 2019

42 min

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Robin Waite Limited

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