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Business is hard right? But, there are two types of people. Those who struggle to implement tactics thinking that’s how to grow your business. And those who focus on growing their MINDSET. At Fearless Business we focus on 3 core pillars: 1. First we nail your PRODUCT/OFFER, we teach you how to build a sustainable business doing something you love. 2. We fix your PRICING - this is mostly mindset, learning how to charge 2-3 times your current prices. 3. And finally LEAD FLOW, we show you how to get leads and convert them at your higher price point. For more information visit: https://fearless.biz and https://www.robinwaite.com
Episodes

Friday Sep 04, 2020
How to Fix Your Money Mindset - Kate Hunter
Friday Sep 04, 2020
Friday Sep 04, 2020
Today’s episode is hosted by Fearless Business Coach, Kate Hunter, where Kate delivers a fantastic insight on How to fix your Money Mindset.
To find out more about Fearless Business:
Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore
And check out the Fearless Business website:
>> https://fearless.biz

Tuesday Aug 25, 2020
What Are You Doing? - Paul Holbrook
Tuesday Aug 25, 2020
Tuesday Aug 25, 2020
My Guest today is Paul Holbrook who describes himself as all round optimist and the Creator of The Diary Detox. Paul is a time rebel, speaker and author who walked away from a 20-year career in the City of London having become frustrated at standing-by watching the toxic effect of people's diaries on themselves and those around them without them realising it. On the way to creating a world of better-led people, Paul stumbled across the Diary Detox®, a business that he now runs.
Having covered a variety of roles within technology and people management, Paul is passionate about improvement. He believes the only thing stopping people getting the most from themselves, is an unerring attention to getting the best from everyone and everything around them. It all starts with what's in their diary.
Paul’s journey began while working as a technologist in banks across the City, where he spent years observing colleagues, particularly managers, frantically filling their days, running around with their hair on fire, yet rarely finding the time to focus on what truly mattered. He often found himself silently asking: What on earth are you doing? This persistent question eventually became the spark for his next chapter.
After two decades in the banking world, Paul decided he’d had enough. He left to change the story for those overwhelmed by their own calendars. Initially, he set out as a leadership coach, eager to help people step back and reclaim control of their time. But time and again, he heard the same refrain from potential clients: “It sounds really interesting, but I just don’t have any time to talk to you.”
Recognising this as the core issue, Paul drew upon a simple technique he’d used while managing large teams, one that helped people uncover hidden pockets of time and gain clarity on their priorities. What started as a doorway to meaningful conversations quickly grew in popularity, evolving into the Diary Detox itself.
Paul delivered the Diary Detox in person, then expanded into group courses, and soon realised that both large organisations and individual entrepreneurs were hungry for these insights. To reach even more people, especially those outside the corporate world, he captured his approach in a book, making his techniques for reclaiming time accessible to anyone ready to take back control of their day.
Having covered a variety of roles within technology and people management, Paul is passionate about improvement. He believes the only thing stopping people getting the most from themselves, is an unerring attention to getting the best from everyone and everything around them. It all starts with what's in their diary.
Why We Get Nervous About Our Use of Time
Let’s be honest—most of us get a little uneasy when the spotlight turns to how we manage (or mismanage) our time. It’s the classic case of the internal mirror: as soon as someone starts talking about priorities or productivity, we instinctively check our own calendars and ask, “Am I making the most of my days?”
There’s a reason for this. Time is the one resource none of us can get more of, and once it’s gone, that’s it. Unlike money or knowledge, you can’t hit “refresh.” That pressure, sometimes just beneath the surface, makes us question whether we’re truly focusing on what matters, or if we’re letting distractions run the show.
It’s normal to feel a bit exposed or self-conscious when this subject comes up, because deep down, we know the stakes are real. Reflecting on how we spend our time is uncomfortable precisely because it matters so much. The good news? Pausing to check in with ourselves is the first step to turning those nerves into action, and making every hour count.
What we’ll be discussing today:
- Time and how people waste it without realising.
- Management and Leadership and how they're misunderstood.
- The effect on not being sure where you're going.
- The effect of not planning time.
- Reflection on what's REALLY happening.
Accidental Managers: The Hidden Risk in the Workplace
One of the big culprits behind wasted time and disenchanted teams is something called the “accidental manager.” These are people who, often through no fault of their own, find themselves promoted into management simply because they were good at their previous job, not because they genuinely wanted to lead or had any training in how to do it.
Here’s the catch: when individuals are bumped up without a real appetite for people management, organizations often end up with frustrated leaders, stressed-out teams, and confusion all around. Instead of inspiring their teams or making decisions that drive the business forward, accidental managers spend most days reacting, firefighting, and just trying to keep up. The result? Toxic diary overload, wasted hours, and a workplace buzzing with avoidable drama.
To avoid this trap, it’s crucial to rethink how people move into leadership. Instead of just promoting the top performer, we need to focus on finding those who have a real passion for helping others succeed. Only then can businesses build strong foundations and create environments where both leaders and teams can truly thrive.
Guidelines for Balancing Your Activities
Now, when it comes to what you should actually do with your time, there’s no magic formula that fits everyone, especially as your role changes within an organization. If you’re the CEO of a startup, your daily breakdown will look very different compared to a middle manager in a multinational, or a freelancer spinning multiple plates.
Instead, think of the recommended “mix” of activities, like time spent planning, leading, executing, or networking, as signposts rather than strict rules. For example, you might see advice suggesting “spend 50% of your time on strategic work.” But don’t panic if you notice you’re actually hitting 70%. The point isn’t to follow these proportions rigidly. Instead, use them as a prompt to pause and reflect: Does this match what your role genuinely needs? Is the extra time in one area serving you, or is something else falling by the wayside?
Ultimately, these guidelines are meant to encourage honest reflection, not to add another layer of guilt to your diary. Consider them springboards for better self-awareness, rather than a checklist you must tick off every week.
Can we ever accomplish everything we want to do?
Let’s be real, there’s no magic formula to give us unlimited hours in the day. We all have a never-ending to-do list, and it’s tempting to believe we can tick every single box if we just try hard enough or find the right productivity hack. But here’s the kicker: none of us will ever have enough time to do absolutely everything we dream of. And that’s okay.
The trick isn’t to chase after every single opportunity or to spread yourself so thin that you burn out. Instead, the real skill is learning how to say “no” (or at least “not right now”) to the less important stuff, so you can give your energy to what truly matters, those things that move the needle for you, your business, or your team.
Give yourself permission to let go of the pressure to accomplish it all. Focus instead on what’s essential. Prioritize, plan, and make deliberate choices about your time. That’s how you make real progress, not by adding more to your diary, but by making sure what gets in there really counts.
How Diary Detox® Turns Time Management on Its Head
Now, if you’ve ever taken a time management course, you’ve probably left armed with to-do lists, colour-coded calendars, and the hope that if you simply sliced your hours into more bite-sized pieces, you’d finally conquer the elusive beast called “busy.” The trouble is, all those brilliant hacks last about five days, and then, whoosh, you’re right back to old habits.
But here’s where Paul Holbrook’s Diary Detox® does things wildly differently. Instead of teaching you to carve up your diary into 15-minute chunks or forcing your tasks through a productivity sausage machine, Paul gets you to pause and conduct a proper audit. Where exactly is your time actually going?
It starts with a simple exercise: look back at your previous week and break down everything you did, no fluff, no wishful thinking. Paul uses a colour-coding system (green, amber, red, brown, blue), which helps you see at a glance what your time is actually spent on. For example, green is all about leadership, making those crucial, strategic decisions that actually move your business forward. Amber is your classic management mode, overseeing, guiding, and ensuring the cogs are turning as they should.
The real genius? You begin to notice how much of your week is swallowed up by things that aren’t really yours to do—tasks you’ve adopted out of habit, obligation, or because someone else dropped the ball. Instead of grinding through endless checklists, you finally get clarity on which activities genuinely belong on your plate, and which ones are masquerading as your responsibility.
This way, Diary Detox® doesn’t try to squeeze more into your schedule. Instead, it helps you create space for meaningful work, so you can lead better, manage smarter, and actually enjoy the process, no stopwatch required.
The Five Colours of Diary Detox®
Paul's Diary Detox® method revolves around five distinct colours: green, amber, red, brown, and blue. Each colour shines a spotlight on how you actually spend your time, and, perhaps more importantly, how you could be using it more effectively.
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Green represents true leadership activities. This is your strategic thinking time, the moments spent shaping the bigger picture, making fundamental decisions, and steering the ship. If you're plotting the future of your business or setting a new direction, you're in the green zone.
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Amber covers management tasks. These are more about oversight than vision: making sure the gears are turning and things are running smoothly. It's the checking in, the course-correcting, and the gentle nudges to keep everything on track. Not quite steering the ship, but ensuring it stays on course.
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Red, brown, and blue round out the spectrum and point to other key activities and potential pitfalls, each inviting deeper reflection into whether your efforts are truly aligned with your goals or if your time is slipping away in areas that don't serve your best intentions.
By categorising your week using these colours, you gain clarity on where your leadership shows up, where you're simply managing, and where you might be missing opportunities to lead or improve.
What's Paul working on at the moment?
- Book – “What are You Doing?”
- Diary Detox® Practitioner
How to get hold of Paul:
LinkedIn - https://www.linkedin.com/in/paulmichaelholbrook/
Website https://diarydetox.com
A Bit about Fearless Business:
Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore
And check out the Fearless Business website:
>> https://fearless.biz

Friday Aug 14, 2020
Your First 1000 Followers on Twitter - Dan Rice
Friday Aug 14, 2020
Friday Aug 14, 2020
My Guest today is Dan Rice, the founder and creator at I Am Dan Rice (Digital Marketing). Dan is a creative marketer who has discovered how much he really enjoys coming up with content ideas. If you’re someone who is intimidated by the process of coming up with great ideas, simply don’t have the time or just want to focus on other areas of your business Dan is here to help.
What we’ll be discussing today:
- Using Twitter to drive traffic to your website
- Building real person to person relationships to drive business
- Why you should or shouldn't build a community/group
What is Dan working on at the moment?
- Dans services – a Digital Marketer Specialising in Creative Ideation
- If you’ve got any Twitter related questions: https://iamdanrice.co.uk/ccm/
How to get hold of Dan:
LinkedIn - https://www.linkedin.com/in/danielrice85/
Twitter - https://twitter.com/iamdanrice
Insta - https://www.instagram.com/iamdanrice/
Website - https://www.iamdanrice.co.uk
A Bit about Fearless Business:
Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore
And check out the Fearless Business website:
>> https://fearless.biz

Tuesday Aug 11, 2020
The £1.5 Million Product Launch - Jen Hall
Tuesday Aug 11, 2020
Tuesday Aug 11, 2020
My guest today is Jen Hall, Business Positioning Coach & Market Leadership Expert. Jen Hall is a Business Positioning Coach & Market Leadership Expert Helping successful entrepreneurs become market leading future proof business owners.
She’s a multi business owner herself including running a market leading multi-7 fig adventure travel company, she’s the best-selling author of Expert Unrivalled and has been featured on the BBC, Thrive Global & Psychologies Magazine & was recently invited to guest expert on Janet Murray’s top ranking podcast.
Based in Wales with her daughter and partner in crime she works with entrepreneurs all over the world.
What we’ll be discussing today:
- Differentiation Niche Market leadership
What is Jen working on at the moment?
- Recent invitation to Janet Murray top ranking podcast
- Jens own podcast The Expert Unrivalled
How to get hold of Jen:
Podcast – The Expert Unrivalled
LinkedIn - https://www.linkedin.com/mwlite/in/jen-hall-23980840
Facebook Page - Www.facebook.com/jenhallbusinesscoach
Website Address - Www.marketleaderleague.com
A Bit about Fearless Business:
Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore
And check out the Fearless Business website:
>> https://fearless.biz

Friday Aug 07, 2020
Double Your Revenue in 90 Days - Simon Severino
Friday Aug 07, 2020
Friday Aug 07, 2020
My Guest today is Simon Severino, the CEO of Strategy Sprints, Europe’s leading remote Growth Advisory. His global team of Certified Strategy Sprint coaches do only one thing: Double the revenue of service-based businesses in 90 days.
Simon also teaches Growth Strategy in select business schools. And hosts the Strategy Show podcast.
What we’ll be discussing today:
- Double your Revenue in 90 days
- Fall in love with the problem, not the solution.
- You do not raise to the level of your goals, you fall to the level of your systems.
- Cut your lists in half.
- Take the most direct path.
- How to double your sales conversions in 90 days.
- Solve one bottleneck after the other.
- This is how you identify your #1 bottleneck.
Giveaway
A free 45 minutes bottleneck analysis for the first 30 listeners who visit www.strategysprints.com/sales
What is Simon working on at the moment?
- Podcast - The Strategy Show
How to get hold of Simon:
LinkedIn: https://linkedin.com/in/simonseverino
Twitter: https://twitter.com/strategysprints
Instagram: https://instagram.com/strategysprints
Website: www.strategysprints.com
A Bit about Fearless Business:
Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore
And check out the Fearless Business website:
>> https://fearless.biz

Friday Jul 31, 2020
The Difference Between Brand and Branding - Sapna Pieroux
Friday Jul 31, 2020
Friday Jul 31, 2020
My guest today is Sapna Pieroux, Founder of brand consultancy InnerVisions ID. Designer, author, speaker and mentor, Sapna Pieroux is the multi-award-winning founder of brand consultancy InnerVisions ID, helping ambitious, ethical and purpose-driven businesses stand out so they can make a bigger impact.
Her book Let’s Get Visible! will help you 'Get brand clarity, Stand out in your Industry and Supercharge your Business Growth'. It hit #1 best-seller status in four categories on launch (January 2020) and won an award at the Business Book Awards this March.
Sapna also won the Women in Business Rising Star Awards (October 2019), Creative Entrepreneur of the Year 2020 (Be Your Own Awards) and is currently shortlisted for the National Business Women’s Awards 2020 for Service Excellence.
Sapna is also the Brand Mentor for a national programme Shifts to Success, helping police officers into a life of entrepreneurship and a business mentor for Westmont Enterprise Hub at the University of West London.
She is married to Andy and they have two karate-crazy boys, Luc & Leon.
What we’ll be discussing today:
- My journey
- The book
- The No1 mistake that most entrepreneurs are making (I'll talk about DoSaySee)
- The VISION method
What is Sapna working on at the moment?
- Connect with Sapna on LinkedIn for a free first chapter of Sapna’s book Let's Get Visible!
- Running regular Brand Strategy Workshops so entrepreneurs can navigate their brands through change.
How to get hold of Sapna:
LinkedIn: https://www.linkedin.com/in/sapnapieroux/
Facebook Page: https://www.facebook.com/InnerVisionsID/
Twitter: https://www.twitter.com/InnerVisionsID/
Instagram: https://www.instagram.com/InnerVisionsID/
Website Address: www.innervisions-id.com
A Bit about Fearless Business:
Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore
And check out the Fearless Business website:
>> https://fearless.biz

Tuesday Jul 14, 2020
How to Make Yourself Redundant From Your Own Business - David Jenyns
Tuesday Jul 14, 2020
Tuesday Jul 14, 2020
My guest today is David Jenyns, Founder of systemHub and SYSTEMology. In 2016, David successfully systemised himself out of his business, one of Australia’s most trusted digital agencies, melbourneSEOservices.com. Through this process he became a systems devotee – founding systemHUB & SYSTEMology. Today, his mission is to free all business owners worldwide from the daily operations of running their business
What we’ll be discussing today:
- How David fired himself, hired a CEO, moved to the beach, and tripled his bottom line.
- Case Studies - The 7 myths of business processes and why most people fail at systemisation.
- How to find, recruit and retain a team of “A” players.
- What most business owners will never understand about scaling their business.
- How to cut your wage bill by more than 50% and build a high-performance team
What is David working on at the moment?
- Book comes out 18th of August 2020 (Amazon - Kindle, Hardback and Audio)
- Can pre-register on www.SYSTEMology.com
- We'll send out preview chapters (text + audio)
How to get hold of David:
LinkedIn: https://www.linkedin.com/in/david-jenyns/
Facebook Page: https://www.facebook.com/davidjenyns
Twitter: https://twitter.com/davidjenyns
Website Address(es): www.systemology.com and www.systemhub.com
A Bit about Fearless Business:
Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore
And check out the Fearless Business website:
>> https://fearless.biz

Friday Jul 10, 2020
An Interview with Logo.com Founder, Richard Lau
Friday Jul 10, 2020
Friday Jul 10, 2020
My guest today is Richard Lau, Founder of Logo.com. Richard has an impressive track record of building successful businesses. He has founded, built, and sold multiple companies including MyDomain.com, Resume.com, and NamesCon. Along with success on the business side, he has a heart for giving back to others and is Executive Director of WaterSchool, a charity focused on clean water projects in Uganda.
Utilising his experience to benefit others, Richard has developed a passion for helping other entrepreneurs and potential business owners increase their own happiness and success. He does this through any venue he can - including podcasts, public speaking events, and conferences.
2020 is Richard's 20th year as a cancer survivor. He was diagnosed with colon cancer at age 30 after just moving to a new country with his wife & 3-month old son. His faith in God carried him through this trying time for himself and his family and gave him even more drive to help others through business.
What we’ll be discussing today:
- Why overthinking your logo could end up undercutting your sales
- How to design your business now for a successful exit strategy in the future.
- Finding your voice: how to get out there and be heard (podcasts, written interviews, quoted in publications)
- Be helpful to succeed. It's what ties all of Richard's most successful businesses together. (NamesCon conference brings people together. Resume.com helps people get jobs. Logo.com helps small business get professional logos, fast and inexpensively.) What have you done for your community lately, for you business network, for your customers?
What is Richard working on at the moment?
Our AI powered, automated logo-maker at Logo.com It's extremely easy to use and displays dozens of designs for people to quickly see if there is a logo they love. No payment is collected unless someone finds a design they love.
How to get hold of Richard:
LinkedIn: https://www.linkedin.com/company/logodotcom/
Facebook: https://www.facebook.com/logodotcom/
Twitter: https://twitter.com/logodotcom
Instagram: https://www.instagram.com/logodotcom/
Website: https://www.logo.com
A Bit about Fearless Business:
Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore
And check out the Fearless Business website:
>> https://fearless.biz

Tuesday Jul 07, 2020
Pulling the Financial Levers in Business - Mark Nicholls
Tuesday Jul 07, 2020
Tuesday Jul 07, 2020
My guest today is Mark Nicholls, Founder of the Tectona Partnership. Chartered Accountant meets Civil Engineer. Managed team of over 100 at Business Link. Co-founder of Tectona in 2012 providing an insightful and cost-effective alternative to a full time CFO.
Exeter University. 2 boys. Car fanatic. Amateur (very) cricketer. Recreational flyer. Skier. Golfer.
What we’ll be discussing today:
- What does a CFO or FD actually do?
- Covid-19 Issues faced so far. What is likely to come?
- What pinch points do we foresee?
- What are businesses doing about it?
- Keeping costs down. Are you outsourcing?
- Anyone thinking of discounting - best first understand the implications.
- Cash is tight and going to get tighter - you must plan and plan hard.
- What is scenario planning?
- How should businesses get raising finance right - first time?
- Are you straining your creditors?
Why Your Financial Foundations Matter Most
Now, here’s a secret most business owners overlook: before you sprint towards growth, marketing blitzes, or even your next shiny sales funnel, you have to get your financial house in order. Think of it like building a skyscraper, you wouldn’t decorate the top floor before you’ve poured a solid foundation.
Mapping out your financial structure isn’t just about spreadsheets or boring math (although let’s admit, spreadsheets can be fun for some of us). It’s how you gain the clarity and confidence to make bold moves. With the right financial blueprint:
- You can test “what if” scenarios safely. Wondering how raising your prices or trimming overhead might change things? Now you’ll know, before you take the leap.
- You’ll spot key levers that influence profit: pricing, sales costs, outstanding invoices. Tweak these intentionally, not randomly.
- You can weather storms. When tough times hit (and let’s face it, they do), you already know which costs you can cut or what actions to prioritize.
Imagine knowing the impact of every decision before making it. That level of control sets you up to scale your business on your own terms, without sleepless nights or unexpected crises. Bottom line? Lock in your financial structure first and you’ll build a business that supports your big ambitions instead of holding you back.
What is Mark working on at the moment?
- A "Profit Booster" https://tectonapartnership.com/profit-booster/ session with the masters.
- Help with funding applications. Outsourcing really does make sense for some businesses.
How to get hold of Mark:
LinkedIn: https://www.linkedin.com/company/tectona-partnership-limited/
Twitter: https://twitter.com/tectonapartners
Website: https://tectonapartnership.com/
What are the implications of straining relationships with creditors?
Let’s face it, stretching payment terms with your creditors might seem like a savvy short-term fix, until it isn’t. When you consistently push the boundaries, you risk damaging the trust and goodwill you’ve built up over time. Creditors may tighten your terms, cut your credit limits, or in the case of big suppliers like Screwfix or Travis Perkins, even put you on stop completely.
Not only does this make it harder to manage cash flow, but you might also lose out on early payment discounts or favourable rates you once enjoyed. In the worst-case scenario, a poor track record with suppliers can leave you scrambling for alternatives, often at a higher cost and with more hoops to jump through. It pays (quite literally) to nurture those relationships and be upfront if you hit a snag; most creditors prefer communication and a plan over radio silence and surprises.
Why Monitoring Management Information Matters
Let’s clear up a key point: no business can truly thrive in the dark. Having solid management information, think up-to-date sales figures, cost breakdowns, and cash flow forecasts, at your fingertips is what lets you steer the ship rather than drift aimlessly.
When business owners regularly review this information, they’re far better equipped to make strategic decisions. For example, if you spot a downward trend in monthly revenue, you can take action early rather than waiting for things to spiral. Or, if costs start creeping up, a quick analysis could reveal areas to trim the fat, before profits take a nosedive.
This isn’t just for big corporates. Whether you’re a solopreneur getting started or managing a growing team, tapping into management information is like having your own dashboard, with dials you can actually adjust. Regularly tracking these numbers (every month for big outfits, every few months for smaller teams) means fewer nasty surprises and more opportunities to take control.
In a nutshell, consistently using management information is the difference between strategic growth and flying by the seat of your pants. Let’s see how that plays out in times of crisis, like a global pandemic, where those who monitor their numbers aren’t just reacting, they’re planning their comeback.
How often should you review your business finances?
Let’s get real, whether you’re running a lean startup or steering a ship the size of Unilever, keeping tabs on your numbers isn’t just “nice to have.” It’s essential. The frequency? Well, that depends.
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Smaller businesses: Think of reviewing your financials as a regular health check. Every 3 to 6 months is the absolute minimum. This gives you enough information to spot patterns early, tackle issues before they become full-blown headaches, and make sharper decisions.
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Larger businesses: If you’ve got a larger operation (or just love your spreadsheets), monthly reviews are a must. In fact, the likes of Coca-Cola and Apple have entire teams reviewing key numbers every few weeks, sometimes even weekly, so nothing slips through the cracks.
Bottom line: The more often you review your financial performance, the better equipped you’ll be to steer your business with confidence. Regular, action-focused check-ins blow annual panic sessions out of the water.
A Bit about Fearless Business:
Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore
And check out the Fearless Business website:
>> https://fearless.biz

Friday Jul 03, 2020
Marketing for Signals Not Sales - Daniel Priestley
Friday Jul 03, 2020
Friday Jul 03, 2020
My guest today is Daniel Priestley. Daniel Priestley is the author of four best-selling books Key Person of Influence, Entrepreneur Revolution, Oversubscribed and 24 Assets.
Daniel is a successful entrepreneur who's built and sold businesses in Australia, Singapore, and the UK. He's the co-founder of Dent Global, one of the world's top business accelerators for entrepreneurs and leaders to stand out and scale up.
With offices in London, Sydney and Toronto Dent's accelerator programs have global reach. Endorsed by the Institute of Leadership and Management, over 500 entrepreneurs and leaders, each year participate globally in developing their businesses with the support of high net worth mentors.
He's named in the Top 10 Business Advisors in the UK by Enterprise Nation and one of the top 25 entrepreneurs in London in the Smith & Williamson Power 100 Awards.
What we’ll be discussing on this episode:
- The four drivers for a market imbalance
- Building an audience in a specific niche
- Encouraging prospects to signal interest in products
- Building marketing assets (P4Ps) and why it’s important to use these instead of mindless outbound marketing
- Why being a Key Personal of Influence in your industry is so important
What Are Buying Signals in Sales?
We’ve all been there, chatting with a prospect, not sure if they’re on the fence or about to leap in with both feet. So, how do you know when someone is actually interested in your offer and it’s time to move in for the sale? That’s where buying signals come in.
Simply put, buying signals are clues, verbal, physical, or written, that show your prospect is seriously considering making a purchase. Missing these signals can mean walking away empty-handed, while spotting them lets you nudge the conversation toward a decision with confidence.
Spotting Buying Signals
Buying signals generally fall into three buckets:
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Questions: When a client starts asking about things like delivery times, payment options, or how the service works behind the scenes, you’re onto something. These questions aren’t just polite chit-chat, they’re windows into their intent and interest. For example:
- “How soon could this be delivered?”
- “Is there a warranty included?”
- “Can I customize this for my team?”
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Statements: Listen for comments that show the person is picturing themselves as an owner or user. If you hear things like “I could really see this freeing up my Friday afternoons,” or “This would fit right near the entrance,” they’re mentally moving forwards. Even simple affirmations, “Yes, that makes sense,” or “That’s what I need”, can be a green light.
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Non-Verbal Actions: Body language often says more than words. When someone leans in, nods, takes notes, or keeps revisiting a specific feature, those are classic signals. People in deep consideration mode might stroke their chin (classic!), tilt their head, or even doodle with their pen while thinking.
Why It Matters
Recognizing and acting when these buying signals pop up separates the order-takers from the rainmakers. When your prospect starts showing signs, through their words, their body language, or their questions, that’s your cue to help them make a decision, rather than delivering yet another feature dump.
Up next, we dig into...
Spotting Customer Signals: What Are They Really Telling You?
Let’s talk about something that’s often hiding in plain sight, those statements your prospects make that reveal they’re ready to buy, or at least leaning eagerly in that direction. Instead of relying solely on your super-sleuth sales instincts, tune your ear to the subtle cues your prospect drops into conversation.
You'll often hear phrases that shift from passive interest to active ownership: things like, “When I use this system, I’ll be able to process items more quickly,” or, “I think we’d get the best results if the machine was installed by the entrance.” Suddenly, they’re picturing themselves using your product. That's gold dust.
Other signs are even more straightforward, repeating your points back to you, nodding along, tossing in affirmations like “yes,” “right,” or “that’s exactly what we need.” Sometimes, they loop back to revisit a detail or ask to compare their options one more time, which usually means they’re narrowing things down in their mind.
If you catch someone weighing alternatives or rephrasing the outcomes after adopting your solution, you’re probably closer to a handshake than you think. So, keep an ear out; these little nuggets tell you that the prospect isn’t just interested, they’re picturing a future as your customer.
What kinds of customer questions are considered buying signals?
If you’re wondering how to spot genuine interest versus polite curiosity, pay attention to the kinds of questions a potential customer asks. True buying signals typically show up when someone starts bridging the gap between consideration and action. Here are some stellar examples:
- Delivery & Timing Inquiries: When a prospect asks “How soon could we get started?” or “What are your delivery timelines?”, they’re picturing your solution in their life or business. That’s a major green light.
- Price & Value Questions: Queries like “What’s the cost?” or “Are there different price options?” show they’re weighing affordability, but crucially, also evaluating if the investment is justified. At this point, it’s about reinforcing value, not just stating a number.
- Detail Clarifications: If someone circles back with questions about specific features or requests more detail, “Can you explain again what’s included in the premium package?”, it’s a sign they want to feel confident before proceeding.
- Seeking Reassurance: When prospects ask “Which option would suit us best?” or “Do you think this will solve our particular challenge?”, they’re picturing themselves as customers and looking for expert guidance before making the leap.
Spotting these signals means you’re not just chatting, you’re helping someone make a decision. That’s where real momentum begins.
Spotting Verbal Buying Signals
So, how do you know when someone’s genuinely warming up to your offer? Listen carefully, often, customers give away clear hints they're seriously thinking about making a purchase. Here are a few tell-tale signs to watch (or rather, hear) out for:
- Ownership language: Phrases like “When I use this…” or “Once I get this set up…” suggest your prospect is already picturing themselves with the product or service.
- Agreement and affirmation: Simple affirmations such as “yes,” “right,” “that sounds good,” or “okay,” even tossed in mid-conversation, can indicate their interest is peaking.
- Detail questions: If they start diving into specifics, like installation, delivery times, or customization, they’re probably picturing how it fits into their world.
- Repeating benefits: When someone echoes your points (“So, this will help me process orders faster?”), it generally means they value what you’re offering.
- Comparisons and options: If they’re weighing features or debating which package to pick, you’re in buying-signal territory.
Some prospects may also circle back to important points more than once, signaling they’re double-checking before making the leap.
Recognizing these genuine buying signals can give you the confidence to guide the conversation naturally toward closing, without being pushy or overly “salesy.”
How Customer Questions Reveal Buying Interest
Ever noticed how the best customers start asking questions? That’s a sure sign they’re warming up and leaning into your offer, it’s the green light that signals genuine buying interest.
Here are a few ways those questions show up:
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Delivery and Logistics: When someone asks, “How soon could we get started?” or “What’s the usual delivery timeframe?” it’s rarely idle curiosity. They’re picturing your product or service in their world, and that means they’re moving from browsing to seriously considering a purchase.
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Pricing Queries: If you hear “How much does it cost?” or “Is there a payment plan available?” that’s another strong signal. Sure, there may still be objections to handle, maybe they need reassurance on value, but pricing questions mean you’ve piqued their interest.
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Clarification Requests: Sometimes prospects dig into the details, asking about specs, features, or how something works. These aren’t time-wasters; they’re double-checking that your solution truly fits their needs.
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Seeking Recommendations: When someone says, “Which package do you think is best for me?” or “What would work best in our case?”, they’re inviting you into their decision process. They’re moving out of research mode and closer to closing the deal.
Bottom line: The quality of your prospect’s questions tells you how far along they are in their buying journey. Questions rooted in logistics, specific needs, or recommendations are your cue to guide them confidently toward a yes.
The Three Main Types of Buying Signals
So, what should you actually look out for when a prospect is interested? Buying signals typically fall into three buckets:
- Questions: When your potential client starts asking about specific details, timelines, pricing, delivery, next steps, you know their wheels are turning and they’re picturing themselves as your customer.
- Statements: These sound like, “I could see myself using this,” or “That feature would really help my business.” They’re voice-memos from your prospect’s brain, letting you know you’ve struck a chord.
- Non-Verbal Cues: Sometimes the buying signal doesn’t come in words at all. You’ll notice nodding, leaning forward, taking notes, or lingering a bit longer after a meeting. All these little gestures add up to interest you shouldn’t ignore.
Once you spot these signals, it’s your moment to step up and guide the conversation forward, helping your prospect make the leap from curious to committed.
Non-Verbal Signs Your Prospect is Ready to Buy
One of the most powerful things you can do in a sales conversation is to tune into what’s not being said. Non-verbal cues often speak louder than words, and skilled salespeople know that a prospect’s body language can reveal their true level of interest.
Keep an eye out for these tell-tale signs:
- Positive facial expressions: A relaxed, nodding head, or even a genuine smile typically signals agreement and receptiveness.
- Engaged posture: If they’re leaning in, turning their body toward you, or noticeably focusing in your direction, that’s a green light, they’re interested.
- Thoughtful gestures: Actions like stroking their chin, adjusting their glasses, or thoughtfully tapping a pen can mean they’re seriously weighing up what you’ve said. If they’re quietly contemplating, you’ve captured their attention.
- Wide, attentive eyes: Eyes that open a little wider or pupils that appear more dilated can be surprisingly good indicators of intrigue or fascination with your offer.
- Head tilts: A slight tilt of the head isn’t just curiosity, it often shows your prospect wants to know more and is genuinely engaged.
Notice several of these in a conversation? That’s your cue to gently move things forward, try a soft close or simply ask if they’d like to take the next step. When you tune into these subtle signals, you’ll spot golden opportunities to progress the sale before the competition even picks up on what’s happening.
Spotting Buying Signals Through Body Language
So, how can you really tell if a customer’s on the brink of buying, without them uttering a word? The secret’s in their body language.
Keep your eyes peeled for those moments when someone leans in during a conversation, or their head subtly nods as you talk about your offer, these aren’t just polite gestures; they’re green lights. A client who sits forward, maintains eye contact, or even tilts their head is usually signaling a genuine interest in what you’re saying.
Other tell-tale signs? Watch for people who begin to handle objects thoughtfully, a pen in the mouth, glasses twirled absentmindedly, or fingers tracing the edge of a notebook. These moves aren’t just fidgeting; they often show deep consideration and seriousness about the next step. You might also notice a shift in facial expressions, from neutral to more animated, or eyes widening slightly, a classic sign of curiosity or attraction to your proposal.
Of course, none of these signals guarantee a sale, but tuned-in salespeople treat them like gold dust. Over time, you’ll spot patterns in your own customers and know exactly when it’s time to ask for the close.
You can check out Dent’s website here: https://www.dent.global/
and complete the Key Person of Influence scorecard here: http://scorecard.keypersonofinfluence.com/
A Bit about Fearless Business:
Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore
And check out the Fearless Business website:
>> https://fearless.biz

Tuesday Jun 30, 2020
Handling Emotional Triggers - Dean Coulson
Tuesday Jun 30, 2020
Tuesday Jun 30, 2020
My guest today is Dean Coulson, Founder of The Lean Warrior. From IT consultant to gym owner and now performance lifestyle coach for want of a better term.
I help successful businessmen, entrepreneurs and CEO’s who are stressed, anxious and feel burnt out, optimise their health and performance so that they can relax, feel happy and fulfilled and spend more time with their family.
I show men how to remove fears and express who they really are and give them the tools and resources to thrive in all areas for their life.
I am married with one Son. I am passionate about health and what I see as its 4 elements that allow us to thrive. After been told we could never have kids naturally I embarked on a path uncovering what true health was to see if there was another way. turned out there was, and so Sam was conceived naturally.
I have been a martial artist for over 30 years, I have dan grades in different martial arts and have been inducted into the UK martial arts hall of fame.
In this Episode we’ll be talking about:
· My journey from owning my own IT consultancy changing careers into the wellness industry to creating my own coaching business.
· How trying to having kids literally changed the course of my life.
· How martial arts and physical self-protection marries into how I coach and how powerful it can be.
And connect with Dean here:
LinkedIn: https://www.linkedin.com/in/deanncoulson/detail/recent-activity/shares/
Facebook Page: https://www.facebook.com/DeanNCoulson
Twitter: https://twitter.com/DeanCoulson
Instagram: https://www.instagram.com/dean_n_coulson/
Website Address(es): www.theleanwarrior.com and www.deancoulson.co.uk
A Bit about Fearless Business:
Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore
And check out the Fearless Business website:
>> https://fearless.biz

Tuesday Jun 23, 2020
F*ck the Status Quo - Lena Robinson
Tuesday Jun 23, 2020
Tuesday Jun 23, 2020
Lena Robinson’s a straight-talking Kiwi that has built a powerful reputation for herself as savvy business person in London over the last 17 years. In 2018 she threw a grenade into her life to start FTSQ. She wanted to create a community that supported non-conformists and the business owners within that community. The aim being to support them, via her consultancy, in achieving everything they were told they couldn't by F***ing with The Status Quo.
She uses all of the knowledge, experience and the huge network of people she’s gained after almost 30 years in business across multiple countries to help others. She’s had a highly successful career in 'adland', started three companies (FTSQ’s her third, she sold her second). Has traded her parents business out of near disaster when the Inland Revenue (NZ equivalent to HMRC) threatened to end them. Has mentored many bright young people that have gone on to do amazing things, and has made millions for the companies she’s worked for and with. Lena is a tenacious, force of nature. She’s a maverick, but she’s also a caregiver, she will forever watch over the non-conformists, because they often struggle to stand up for themselves, she does so because she often sees in them that others do not.
Lena believes there is power in the unconventional, the different and the unorthodox.
Here’s what we’ll be discussing on this episode:
- Non-conformists.
- Being a non-conformist in big agency corporate life ie WPP (OgilvyOne, OgilvyAction, Wunderman), Vizeum, Dentsu etc.
- Why FTSQ Exists - what is FTSQ all about?
- My life story - it's a doozy
- Being a woman in business and not really feeling OK with being called a feminist - because I don't think I am Being a Kiwi in the UK There's power in your difference My illness - battling that while trying to keep my business alive
Let non-conformists know that there is a safe place to come to - FTSQ is a community where they can be weird, odd, unorthodox and know they'll be ok to be themselves there. Where one rule, rules all 'just don't be a dick'. Cause if you are, you answer to the Boss Lady and she will kick your ass out!
How to get hold of Lena:
LinkedIn: https://www.linkedin.com/in/robinsonlena/
Facebook: https://www.facebook.com/FTSQGoOn/
Twitter: https://twitter.com/FTSQGoOn
Instagram: https://www.instagram.com/ftsq_go_on/
Website: https://www.ftsq.co.uk/
A Bit about Fearless Business:
Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore
And check out the Fearless Business website:
>> https://fearless.biz

Tuesday Jun 02, 2020
Who Hates Marketing? - Jonny Cooper
Tuesday Jun 02, 2020
Tuesday Jun 02, 2020
My guest today is Jonny Cooper, Founder and Author of Jonny Hates Marketing. Since growing a business to 8-figures and exiting, Jonny’s been supporting coaches, trainers, therapists and consultants who are serious about building their thriving practice, changing the world and enjoying a life of effortless abundance.
His Client Attraction Blueprint programme is filled with eager students every month and he’s closing in on his mission to impact the lives of 1,000,000 professionals by 2025.
Jonny’s Three Pillars of Effortless Marketing provides a template for universal success and growth to any aspiring coaches and therapists, and he’s passionate about increasing the average income across the profession.
He’s also the voice behind the legendary Jonny Hates Marketing Facebook Group, and swears that he really, really does hate marketing.
In this Episode we’ll be talking about:
- The one fatal mistake most coaches make when they’re starting out
- The three pillars of effortless marketing
- The reason average coaching income is so low across the globe
- Why Jonny Hates Marketing, and what he does instead
- How to build a coaching empire that doesn’t need you there
- The three key freedoms every coach should be shooting for
- How to build engagement on Facebook without paying for advertising
- Why you should ignore 99% of the population, 99% of the time
- Transitioning from expert to authority
And connect with Jonny here:
LinkedIn: https://www.linkedin.com/in/jonnycooper/
Facebook: https://www.facebook.com/groups/JonnyHatesMarketing/
Twitter: https://twitter.com/jonnycooper
Instagram: https://www.instagram.com/jonnyhatesmarketing/
Website: https://www.jonnyhatesmarketing.com/
A Bit about Fearless Business:
Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore
And check out the Fearless Business website:
>> https://fearless.biz

Friday May 22, 2020
Straight Talking, No Bullsh*t Business - Robert Craven
Friday May 22, 2020
Friday May 22, 2020
My guest today is Robert Craven is the Founder of the Grow Your Digital Agency Initiative and MD of The Directors' Centre. He works with ambitious owner/directors of agencies and businesses helping them to the organisation they really want to run. So that they can live the lives they really want to lead.
He leads coaching and consulting programs for the top 10% of digital agencies in five countries, creating double-digit growth in profit, sales and headcount for the delegates.
He is author of Grow Your Digital Agency and Kick-Start Your Business (with a foreword by Sir Richard Branson). He lives in Bath with his wife and two dogs - his three wonderful children have escaped to live their own lives elsewhere!
We’re going to be discussing:
- What do high-performing businesses do differently from the rest?
- What is my approach to pricing? And take massive action.
- Is there such a thing as an Elevator Pitch?
- Is the best way to get business to focus on getting referrals?
What are we working on?
- Members hub for digital agency leaders.
How to contact Robert:
LinkedIn: https://www.linkedin.com/in/robertcraven
Facebook: https://facebook.com/robert.craven1
Twitter: https://twitter.com/robert_craven
Instagram: https://www.instagram.com/robert_craven/
Website: https://www.robert-craven.com https://directorscentre.com
A Bit about Fearless Business:
Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore
And check out the Fearless Business website:
>> https://fearless.biz

Friday May 01, 2020
Burning Desire Massive Action Repeated Consistently - Richard Crawford-Small
Friday May 01, 2020
Friday May 01, 2020
FOR MORE THAN 15 YEARS RICHARD HAS WORKED WITHIN THE AESTHETIC MEDICINE SECTOR, WITH MANY DIFFERENT TECHNOLOGIES AND PRODUCTS – HELPING THEM TO LAUNCH AND TO COMMERCIALISE THOSE INITIATIVES.
His background in software enabled him to bring iConsult – the first paperless client management system – to the sector, and last year saw him launch the first ever digital currency for the Aesthetic Market, along with a system that connects and links product manufacturers, practitioners and clients together and rewards best practice.
His bestselling book “Changing Faces”, has helped thousands of people around the world launch and grow their own aesthetic businesses. As part of his consultancy business, Richard has worked with everyone, from a small independent practice just starting out, right the way through to big, multi-site chains, and has been involved in deals from one box of filler through to £3M of breast implants.
Throughout his career Richard has worked with market-leading brands such as Allergan, Botox, Juvederm, ZO Skin Health, Regen PRP, Lynton Lasers, Hamilton Fraser, Aesthetic Source, Harley Academy, Schuco to name but a few.
All this insight and experience lead to the creation of the Aesthetic Entrepreneurs with Richard as lead coach... and where he presents the Facebook Live broadcasts.
In this Episode we’ll be talking about:
- Business Development Strategies
- Knowledge based business models
You can buy the Changing Face book on Amazon:- https://amzn.to/2xS5oA6
And connect with Richard here:
LinkedIn: https://www.linkedin.com/in/richardcrawfordsmall/
Facebook: https://www.facebook.com/RCrawfordSmall/
Twitter: https://twitter.com/RCrawfordSmall
Instagram: https://www.instagram.com/r_crawfordsmall
Website: https://www.aesthetic-entrepreneurs.com
A Bit about Fearless Business:
Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore
And check out the Fearless Business website:
>> https://fearless.biz

Tuesday Apr 28, 2020
Don‘t Delegate Your Goals - David Gammon
Tuesday Apr 28, 2020
Tuesday Apr 28, 2020
A 25 year business career took David Gammon from a 16 year old Clerical Assistant to Director of Financial Operations via such incredible organisations as Tesco, Selfridges, Diageo, Ernst and young, Energis, Orange and British Gas.
I now work with Small and Medium sizes businesses training, developing and coaching Owners, Directors, Managers and key employees using a powerful yet simple blend of commercial and psychological tools.
My goals is to help everyone to bring their best performance and also to have a significantly heightened experience of their business work.
On the show we discuss:
- I work with the Directors and Leadership teams of £2m + businesses. I deliver Business coaching and Leadership development
- What creates high performance?
- My coaching technology is to work with people at a deeply transformational level so they don't need me as quickly as possible
- Why I don't encourage goal setting among my clients
- Why I don't like business books :-)
- Maybe why I see problems with the way most Business coaches organise around their clients
David runs monthly discovery Days for interested MD's and regular leadership development webinars. Best thing is to connect with me via social media or email: dave@sixthsensebusiness.com and https://www.facebook.com/SixthSenseBusiness/
A Bit about Fearless Business:
Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore
And check out the Fearless Business website:
>> https://fearless.biz

Friday Apr 24, 2020
Two Tech Entrepreneurs share The Unfair Advantage - Ash Ali and Hasan Kubba
Friday Apr 24, 2020
Friday Apr 24, 2020
Ash Ali and Hasan Kubba are startup entrepreneurs. Despite not going to university, Ash became an award-winning serial tech entrepreneur and the first marketing director of Just Eat (now worth over £5 billion). Hasan built a successful startup from his bedroom with nothing more than an online course and a yearning to escape the corporate ‘rat race’. They have each spoken at TEDx, advised and mentored hundreds of startups all over the world and are passionate about spreading the opportunities of startup entrepreneurship.
In this Episode we’ll be talking about:
- How would you encapsulate what the Unfair Advantage book is all about.
- Author backgrounds.
- How did you end up writing this book?
- What is an Unfair Advantage
- What is the MILES framework
- You say Status is most powerful. Can you tell us more about Status?
- How do you come up with a start up idea?
- What are the two different types of start ups?
- What has the journey been like getting a publishing deal and the actual writing of this book?
- What's the one thing you want readers to take from this book?
- What do you think about higher education, entrepreneurship degrees and MBAs for aspiring entrepreneurs?
You can buy their book, The Unfair Advantage on Amazon:
And connect with Hasan and Ash here:
LinkedIn: https://www.linkedin.com/in/ashali// https://www.linkedin.com/in/startuphasan/
Facebook: https://www.facebook.com/unfairadvantagetraining/
Twitter: https://twitter.com/ash_ali / https://twitter.com/startuphasan
Instagram: https://www.instagram.com/ashaliuk// https://www.instagram.com/startuphasan/
Website: https://theunfairadvantage.co.uk/
A Bit about Fearless Business:
Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore
And check out the Fearless Business website:
>> https://fearless.biz

Tuesday Apr 21, 2020
Get More Clients Without Paid Advertising - Marc Mawhinney
Tuesday Apr 21, 2020
Tuesday Apr 21, 2020
Marc Mawhinney is a lifelong entrepreneur who helps coaches get more clients (without paid advertising!). He achieves this with his coaching programs, his podcast (Natural Born Coaches), his Facebook group (The Coaching Jungle) and his exclusive hard copy newsletter (Secret Coach Club).
He's been a speaker at events like Social Media Marketing World, frequently makes media appearances and has contributed to publications like Entrepreneur.com. You can learn more about Marc at www.marc.coach
Here’s some of the things that we talked about in this episode:
- Starting a successful business on a shoestring budget
- Building your online business WITHOUT fancy funnels or expensive ads!
- Increasing your fees and charging what you're worth
- Bouncing back from adversity and dealing with haters
- Polarizing for profits: why people pleasing is dangerous
- Using daily emails to turn your email list into a cash register!
- How I built my Facebook group to 17,000+ without spending a penny on ads!
- Thick Face, Black Heart - https://www.amazon.co.uk/Thick-Face-Black-Heart-Philosophy/dp/0446670200
Here’s how you can get hold of Marc:
The Jungle Mastermind: www.JungleMastermind.com
LinkedIn: https://www.linkedin.com/in/marcmawhinney/
Facebook: https://www.facebook.com/NaturalBornCoaches/
Twitter: https://twitter.com/marcmawhinney
Website: https://www.NaturalBornCoaches.com, https://www.Marc.coach
A Bit about Fearless Business:
Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore
And check out the Fearless Business website:
>> https://fearless.biz

Tuesday Mar 31, 2020
How to Charge a Shitload More - Trevor ToeCracker Crook
Tuesday Mar 31, 2020
Tuesday Mar 31, 2020
I’m known as the Crocodile Dundee of direct response copywriters. It’s a title I’m happy to have. I often have people try to impress me with their copy and the profits it's made them.
Yet as soon as I see their copy, I can instantly see where they are leaving money on the table. A quick “That’s not a profit! This is a profit” tweak . . . and they are making more money than they thought humanly possible.
Over the last 12 years I have mentored many copywriters across the globe.
And many of them went on to become world class and A-List copywriters and work for companies such as Agora Financial.
And I do it all while I live the International Lifestyle which began in 2006.
Long before I got into copywriting and marketing . . . I was in the banking profession.
Most of which was as a commercial lending manager.
During my banking career I estimate I interviewed over 10,000 business owners, pulled apart in excess of 35,000 sets of financial statements over a 20 year banking career.
This included 5 years as a self-employed commercial finance broker . . . brokering multi-million dollar deals for my clients between the greedy banks.
Since 2001, my breakthrough advertising and marketing strategies have consistently helped my clients double, triple, even quadruple their business.
At times . . . even more.
Here’s what Matt Furey (one of the speakers) said about me.
“Trevor Crook has a rare ability to find the financial leaks in any business that most great entrepreneurs cannot see. Once found, his powerful and insightful marketing methods quickly increase income while creating customer loyalty.
If you want the 'straight-scoop' with zero fluff, then pay attention to everything Trevor teaches about copywriting and marketing.
He is one of those rare marketers who can turn words into a magic elixir . . . from the stage or through his sensational copy. He has a knack for turning lemons into lemonade . . .”
In this Episode we’ll be talking about:
- Living The International Lifestyle.
- How to turn your words into cash.
How to Contact Trevor:
Your LinkedIn: https://www.linkedin.com/in/toecracker/
Facebook: https://www.facebook.com/groups/BeersBourbonAndBusiness
Instagram: https://www.instagram.com/theinternationallifestyle/
Website: http://toecracker.com/
A Bit about Fearless Business:
Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore
And check out the Fearless Business website:
>> https://fearless.biz

Thursday Mar 19, 2020
Measures of Success are not Measured in Dollars - Sharon Cully
Thursday Mar 19, 2020
Thursday Mar 19, 2020
Entrepreneurs with big growth goals realize there’s a substantial gap between where they are now and where they want to be. Sharon Cully, owner and founder of Simply Processes, knows the best way to close that gap is through a clear, robust vision and well-crafted processes all with the right level of focus.
Over the course of 15+ years managing teams and leading projects in blue chip FMCG companies (including Coca-Cola, Diageo and GlaxoSmithKline), Sharon has successfully employed best practices and process improvement methods to increase performance and minimize inventory/operating costs, all while meeting customer objectives. She’s learned what it takes for large companies to succeed and grow, and that ongoing, recurring problems can kill business growth.
Sharon founded Simply Processes as a way to utilize her corporate experience to help smaller entrepreneurial companies gain control over their business processes, ultimately making more money while also freeing up the owner’s time, giving them more choices – to grow or sell their business, or simply work less. She works with entrepreneurs who have already been successful, but are now feeling stuck, helping them scale to the next level by working with their teams to put systems and processes in place. Clear, documented tasks and responsibilities, along with successful automation and delegation, ensure that everyone delivers consistently outstanding results.
Sharon is based in the UK but also spends a few months a year visiting family in New Zealand and South Africa, successfully avoiding the winter! Owning an online coaching and consulting business fits in well with her travels.
What we cover during the episode:
- Setting goals for your business and how to go about reaching them
- Why processes are critical to achieving your big growth goals
- Clarifying your personal measures of success - not always measured in dollar terms
- How to bring your team with you on a change journey
- Coaching and developing your team to get the best from them
A couple of GIFTS for you:
Please head on over to www.simplyprocesses.com/FearlessBusiness to download:
- my white paper: Want your team to support a big change to your business?
- 7 steps to success
- a free 45-minute coaching session with me: Scale Up Your Business
And to get in touch:
LinkedIn: https://www.linkedin.com/in/sharon-cully/
Facebook: https://www.facebook.com/SimplyProcesses/?modal=admin_todo_tour
A Bit about Fearless Business:
Join our amazing community of Coaches, Consultants and Freelancers on Facebook:
>> https://facebook.com/groups/ChargeMore
And check out the Fearless Business website:
>> https://fearless.biz
Website: https://www.simplyprocesses.com/